Group 1: Importance of Brand Price Control - Maintaining brand image and value is crucial as a chaotic pricing system can lead consumers to question the brand's worth, damaging its high-end image [2] - Protecting the interests of channel partners is essential; frequent low pricing and diversion can undermine the motivation of legitimate distributors, making price control vital for maintaining their profit margins [2] - A stable pricing environment allows brands to focus on product quality and innovation rather than engaging in price wars, enhancing competitive advantage [2] - Price control helps prevent the proliferation of counterfeit goods and diversion, protecting consumer rights and brand reputation [2] Group 2: Methods of Brand Price Control - Establishing strict channel management systems is necessary, including clear sales conditions and penalties for violations to regulate sales behavior from the outset [3] - Utilizing technology for price monitoring enables brands to track product prices in real-time across various platforms, allowing for timely intervention against low pricing [4] - Implementing traceability and coding systems, such as QR codes, allows for tracking products throughout the supply chain, facilitating quick identification of diversion issues [5] - Strengthening channel incentives and dynamic management can reward compliant distributors while optimizing channel structure for self-regulation [5] Group 3: Advantages of Price Control Companies - Professional price control companies offer specialized data monitoring systems and legal support, efficiently assisting brands in price management while saving time and costs [6] - Comprehensive monitoring and data mining by price control companies provide brands with insights into pricing strategies and help capture low-price links [6] - Multi-dimensional complaint and governance strategies enable price control companies to address violations through various legal channels, ensuring market integrity [6] - Compliance and long-term maintenance services from professional price control companies help prevent recurring pricing issues while adhering to legal frameworks [7]