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国资委:逐步淘汰主责不符、形象不佳、价值不高、潜力不大的不良品牌资产
news flash· 2025-07-04 13:44
Group 1 - The State-owned Assets Supervision and Administration Commission (SASAC) issued guidelines for enhancing brand development among central enterprises in the new era [1] - The guidelines emphasize the cultivation of high-quality brand assets through differentiated nurturing and refined management strategies based on the characteristics of different sub-brands and their development stages [1] - A mechanism for the addition and exit of brand assets will be established, allowing for the gradual elimination of underperforming brands through cancellation, transfer, or sale [1] Group 2 - The guidelines highlight the importance of inheriting and maintaining quality brand assets during mergers and acquisitions to create overall advantages [1]