Core Viewpoint - The second batch of achievements from the Central Enterprise Brand Leading Action has been officially released, with 90 representative brands selected by the State-owned Assets Supervision and Administration Commission (SASAC) by 2025 [1]. Group 1: Group Brands - China National Nuclear Corporation (CNNC) is recognized as the national team for nuclear energy development, possessing a complete nuclear technology industrial system [2]. - China Petroleum is the largest comprehensive energy and chemical enterprise in China, operating in over 120 countries and regions, and is a key player in global energy cooperation [2]. - China Three Gorges Corporation has built the world's largest clean energy corridor and is the largest hydropower developer and operator globally [3]. - China Unicom supports the construction of a strong digital network and ensures national network and information security [3]. - China Mobile aims to be a world-class information service technology innovation company, focusing on digital transformation [3]. - China FAW Group, established in 1956, has consistently ranked among the top in the Chinese automotive industry [4]. Group 2: Enterprise Brands - China Nuclear Power has achieved over 300 safe operating years and ranks first globally in the WANO comprehensive index for eight consecutive years [8]. - NORINCO is a pioneer in China's military trade, operating in over 130 countries [8]. - NARI Technology has received numerous national-level awards and operates in over 130 countries and regions [8]. - China Huadian Corporation is a leader in the hydrogen energy industry with multiple technologies at the international leading level [8]. - China Three Gorges Energy is recognized as a major player in the global renewable energy sector [9]. Group 3: Product Brands - China’s largest Tokamak device, the China Circulation No. 3, is dedicated to exploring fusion energy [14]. - The Tianhe brand represents China's manned space program and is a significant symbol of China's aerospace capabilities [14]. - The LeKai brand leads the domestic market in silver salt color photographic paper [14]. - The Kuaizhou brand has established a complete commercial launch service system, leading the transition of China's commercial space industry [15]. - The Yulong brand represents China's first fully independent aviation engine, breaking foreign technology monopolies [15]. Group 4: Service Brands - Kunlun Haoke has nearly 20,000 stores nationwide, establishing a leading position in the retail industry [25]. - Yipai Ke has over 190,000 registered enterprises on its platform, with a cumulative transaction amount exceeding 3 trillion yuan [25]. - The "Double Satisfaction" service brand plays a crucial role in supporting national economic development and enhancing people's lives [25]. - The "Daiyue City" brand has established over 40 commercial projects across more than 20 cities, creating a significant urban commercial landmark [29].

Group 1: Company Announcements - Xinhua Insurance plans to invest 11.25 billion yuan to subscribe to the third phase of the Guofeng Xinghua Honghu Zhiyuan private equity fund [4] - China Shipbuilding has received approval from the Shanghai Stock Exchange for the absorption and merger with China Shipbuilding Industry Corporation [4] - Guotou Zhonglu intends to acquire 100% of China Electronic Engineering Design Institute [4] - Shaoyang Hydraulic plans to purchase 100% of Xincheng Hangrui [4] - Times New Material has signed a sales contract for wind turbine blades worth 2.711 billion yuan [4] - Guangdong Construction has jointly won a construction project for an energy storage power station valued at approximately 1.888 billion yuan [4] - Hongsheng Huayuan's subsidiary is expected to win a bid for a Southern Power Grid project worth 1.127 billion yuan [4] - Huohua Co. has jointly won a bid for a shared energy storage demonstration project valued at 449 million yuan [4] - Zhuhai Group's net profit for the first half of the year is expected to increase by 50.97% to 752.3 million yuan [4] - Sankeshu's net profit for the first half of the year is expected to increase by 80.94% to 1.1904 billion yuan [4] - Huixue Wine's net profit for the first half of the year is expected to increase by approximately 559% [4] - Gari Xian Co.'s net profit for the first half of the year is expected to increase by 144% to 1.99 billion yuan [4] - Haitong Development's net profit for the first half of the year is expected to decrease by 60.78% to 690.4 million yuan [4] - Huaming Intelligent's stock will be subject to other risk warnings [4] - ST Xinchao will implement delisting risk warnings starting July 8 [4] Group 2: Industry Developments - The Ministry of Housing and Urban-Rural Development emphasizes the importance of promoting stable, healthy, and high-quality development in the real estate market [2] - The State-owned Assets Supervision and Administration Commission has issued opinions on promoting high-quality brand building among central enterprises, aiming for significant brand value enhancement by 2030 [2] - The China Securities Association has developed a model text for algorithmic trading agreements, detailing trading behavior management and high-frequency trading management [2] - The Shanghai and Shenzhen Stock Exchanges have revised and released ETF risk management guidelines, focusing on risk prevention and management for fund managers and member clients [2]

Group 1 - The State-owned Assets Supervision and Administration Commission (SASAC) issued guidelines for enhancing brand development among central enterprises in the new era [1] - The guidelines emphasize the cultivation of high-quality brand assets through differentiated nurturing and refined management strategies based on the characteristics of different sub-brands and their development stages [1] - A mechanism for the addition and exit of brand assets will be established, allowing for the gradual elimination of underperforming brands through cancellation, transfer, or sale [1] Group 2 - The guidelines highlight the importance of inheriting and maintaining quality brand assets during mergers and acquisitions to create overall advantages [1]

Core Viewpoint - The State-owned Assets Supervision and Administration Commission (SASAC) has issued guidelines to enhance brand construction and value for central enterprises, emphasizing a comprehensive approach to brand management and development. Group 1: Brand Strategy Management - The importance of integrating brand strategy into overall enterprise development is highlighted, with a focus on the entire process of brand strategy formulation, implementation, and optimization [1] - The need for a closed-loop management system for brand strategy is emphasized to ensure alignment with enterprise development strategies [1] Group 2: Brand Value Enhancement - The guidelines stress the significance of self-innovation, high quality, excellent culture, social responsibility, and integrity as core elements for brand creation and development [1] - The aim is to build first-class brands that enhance brand recognition and loyalty [1] Group 3: Brand Process Management - The document outlines the necessity of managing six aspects of brand processes: brand concept, brand structure, brand protection, brand reputation, brand communication, and brand experience to improve brand awareness and reputation [2] Group 4: Brand Asset Management - Effective identification and scientific evaluation of brand assets are crucial for nurturing high-quality brand assets, which support the high-quality development and preservation of state-owned assets [1] Group 5: Brand Internationalization - The guidelines call for the development of international brand strategies to enhance global influence, particularly through the Belt and Road Initiative [2] - A focus on creating a responsible and warm international brand image is emphasized [2] Group 6: Organizational Support - The need for strong organizational support is outlined, including enhancing organizational promotion, brand investment, cultivating brand benchmarks, and improving supervision and assessment [2]