品牌资源协同与战略协作

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养宠市场专业健康管理需求井喷 毛孩子动物保健公司牵手中瑞供应链
Zheng Quan Shi Bao Wang· 2025-07-11 11:47
Core Insights - The strategic partnership between Zhongrui Supply Chain and Maoji Animal Health aims to enhance the future development of China's pet health ecosystem through deep integration in various dimensions such as channel construction, product circulation, market promotion, and brand empowerment [1][2] Industry Overview - The Chinese pet industry is transitioning from rapid quantitative growth to a qualitative upgrade, with a surge in demand for professional health management among pet-owning families [1] - Preventive products such as deworming, immunization, and nutrition have become essential needs, shifting the market landscape from single product competition to a system competition based on integrated service capabilities [1] Company Strategies - Zhongrui Supply Chain has established a four-in-one support system comprising product integration, data empowerment, warehousing and distribution response, and channel coverage, leveraging the advantages of Ruipu Biological Group [1] - The "platform operation + digital management" model of Zhongrui Supply Chain provides support for its partners [1] - Maoji Animal Health, backed by strong pharmaceutical companies like Health元 and Lizhu Pharmaceutical, focuses on high-end formulations in deworming, innovative drugs, and specialty drugs, with a comprehensive layout across the entire chain [1] Sales and Distribution - Maoji is accelerating the establishment of a nationwide sales network covering core pet hospitals, quality stores, and mainstream e-commerce platforms, enhancing terminal sales efficiency and brand presence through a professional team [2] - The collaboration between Zhongrui and Maoji represents the intersection of supply chain efficiency and cutting-edge research and manufacturing capabilities, with Zhongrui's logistics and service network providing a "highway" to national terminals for Maoji's high-end pet medicines [2]