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京东“百亿超市”频道上线 未来3年投入超200亿元商品补贴
Zheng Quan Ri Bao Wang· 2026-02-26 12:12
Group 1 - The core initiative is the launch of the "Billion Supermarket" channel on JD APP, aimed at enhancing consumer experience with affordable and quality daily necessities [1][2] - JD plans to invest over 20 billion yuan in product subsidies over the next three years, targeting an additional sales increment of 200 billion yuan for brands [1][2] - The "Billion Supermarket" channel will cover a wide range of products including fresh food, beverages, household items, and personal care products, ensuring quality and affordability for consumers [2] Group 2 - JD Supermarket aims to increase its user base from 300 million to 500 million by 2025, with a growth rate exceeding 20% in user numbers and order volume [1] - The initiative is expected to shift the industry away from low-quality, low-price competition towards a focus on quality and cost-effectiveness [2] - JD is committed to building a reliable trading environment for brands and consumers, enhancing brand trust and ensuring efficient delivery of quality products [2]