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品质和幸福商业模式变革
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多个大型商超闭店整改 山姆、胖东来模式是唯一出路?
Sou Hu Cai Jing· 2025-03-30 11:49
Core Insights - The retail landscape in Shenyang is undergoing significant changes, with major players like Carrefour, Yonghui, and Xinlongjia facing store closures and operational adjustments, while other formats like membership-based stores are thriving [2][9][11] Group 1: Store Closures and Adjustments - Yonghui Supermarket plans to close 12 stores in Heilongjiang and Jilin provinces by April 18, 2025, transferring resources to the brand "Biyoute" [3][9] - Xinlongjia Group announced the closure of four stores due to structural limitations, focusing on developing lifestyle plaza stores to enhance customer experience [7][9] - Carrefour has seen a reduction from 14 stores to several closures and conversions into other retail formats, indicating a significant shift in the market [6][9] Group 2: Successful Retail Models - The "Fat Donglai" model in Shenyang has led to a nearly fourfold increase in daily foot traffic and a sixfold increase in sales, demonstrating the effectiveness of innovative retail strategies [5][11] - Membership-based stores like Sam's Club and Happy Farm are gaining popularity, offering unique products and high-quality service, which attracts a loyal customer base [11][12] - Biyoute supermarkets have achieved high coverage in Shenyang, with multiple locations within a short distance, contributing to their success [12] Group 3: Future Strategies - Yonghui is committed to improving service quality and customer experience through comprehensive store renovations across the Shenyang region [5][9] - Xinlongjia aims to create a one-stop shopping experience with lifestyle plaza stores, integrating various retail formats to meet diverse consumer needs [7][8] - The overall trend indicates a shift towards enhancing product quality and customer service as key competitive advantages in the retail sector [11][13]