Core Insights - The "Qihang·2025 Financial Summit" was successfully held in Beijing, focusing on "New Starting Point, New Momentum, New Journey," gathering hundreds of leaders and guests from regulatory bodies, industry associations, financial institutions, listed companies, and media [1] - The 14th "Jinzhi Award" results were announced, with Shimao Services winning the "Outstanding Marketing Case Award" [1] Group 1: Jinzhi Award Overview - The "Jinzhi Award" aims to establish benchmarks for high-quality development, guiding listed companies to focus on their core business, innovate continuously, and fulfill social responsibilities [3] - The evaluation covered over 8,000 companies across A-shares, Hong Kong stocks, and Chinese concept stocks, with nearly 200 companies awarded based on a quantitative analysis model [3] Group 2: Shimao Services' Marketing Practices - Shimao Services is recognized as a leading comprehensive property management and community service provider in China, with a strong brand value across various sectors including residential, educational, and healthcare [4] - The company has launched the "Xinguang" product brand service system, emphasizing "service first, quality foremost," and aims to enhance service standards and quality through a five-part plan focusing on quality, service, standards, culture, and management [4] - Shimao Services employs innovative marketing strategies that combine online platforms with offline experiences, utilizing AI and big data for demand forecasting and community activities to enhance emotional connections with customers [4] Group 3: Future Directions - Shimao Services plans to continue deepening quality marketing and innovative marketing models, integrating smart technology with diverse services to enhance user engagement and market expansion efficiency [5] - The company aims to provide replicable practices for marketing upgrades in the property service industry, contributing to high-quality service experiences for owners and clients, and supporting the upgrade of the consumer market and smart city development [5]