Core Viewpoint - The article emphasizes that in the ever-changing business environment, the fundamental logic remains constant: consumers always seek to buy better products at lower prices. This principle serves as a guiding framework for businesses to adapt and thrive in the market [3][27]. Group 1: Consumer Perspective - Consumers inherently desire to purchase the same products at lower prices, which raises the question of whether producers or consumers dictate market trends. Ultimately, it is the consumers who hold the power in transactions, as their spending choices determine market dynamics [5][6]. - The article highlights examples of successful companies, such as NITORI and Fast Retailing (Uniqlo), which have thrived by aligning their offerings with consumer expectations for quality and affordability, even during economic downturns [6][7]. Group 2: Producer Perspective - To create better and cheaper products, producers must focus on two main strategies: innovation and efficiency. Innovation involves thinking outside conventional frameworks to achieve significant improvements without raising prices [8][9]. - The article illustrates the importance of innovation through examples like Xiaomi, which has successfully provided superior products at the same price point, thereby enhancing consumer perception and loyalty [13][17]. Group 3: Role of Technology - Technology is identified as the primary driving force behind innovation and efficiency. It enables companies to reduce costs and improve product quality, as seen in examples like Midjourney, which operates with minimal staff while generating significant revenue [19][24]. - The article warns that neglecting technological advancements can lead to severe consequences, as demonstrated by the decline of companies like Kodak and Nokia, which failed to adapt to changing technological landscapes [24][25]. Group 4: Continuous Evolution - The article concludes that there are no permanently successful companies; rather, success is tied to the ability to adapt to changing times and consumer expectations. Companies must continuously innovate and improve efficiency to remain competitive [25][26]. - The concept of "survival of the fittest" is reiterated, emphasizing that businesses must keep evolving to meet the ever-changing demands of consumers and the market [27].