Core Viewpoint - The company launched a "New Year Greeting" service to meet the needs of individuals unable to return home for the holiday, aiming to provide emotional value rather than disrespecting traditional customs [1][5][11] Group 1: Service Launch and Initial Reception - The "New Year Greeting" service was introduced to cater to those who are away from home, including those with mobility issues or overseas, to help convey their feelings and wishes [1][5][11] - The service received mixed reactions, with some users understanding and booking it, while others criticized it, prompting the company to withdraw the controversial service [1][5][11] - The company will offer a threefold compensation for any orders that cannot be fulfilled due to the service's withdrawal [1][5][11] Group 2: Future Service Development - The company noted interesting suggestions from users for additional services such as "substituting for work," "dating assistance," and "pet care," and expressed willingness to explore these ideas [1][5][11] Group 3: Social Responsibility Initiative - The company announced a "Safe New Year Dinner" charity initiative, providing free delivery for New Year meals to frontline workers who cannot return home, ensuring their families can send them a festive meal [2][6][12] - This initiative aims to honor and thank those who are working during the holiday season, allowing them to enjoy a taste of home [2][6][12] Group 4: Service Details and Structure - The "New Year Greeting" service includes three packages: a 69 yuan package for posting spring couplets, a 199 yuan package for delivering goods and blessings, and a 999 yuan package that includes traditional rituals like bowing to elders [8][18] - Each order is handled by a "runner," and additional costs for items purchased during the service are the responsibility of the customer [10][20] - The service emphasizes respect for traditional customs, particularly regarding the bowing ritual, which is intended solely for elderly family members [10][20]

Core Viewpoint - UU Run's recent launch of the "代拜长辈" (proxy New Year greetings) service has sparked significant controversy, leading the company to retract the service after evaluating public feedback [1][4][7]. Group 1: Service Launch and Initial Intent - The service was designed to meet the needs of individuals who are unable to return home for the New Year due to various reasons, aiming to convey care and emotional value rather than disrespecting traditional customs [1][4][7]. - Despite receiving some user support and bookings, the service faced criticism, prompting the company to withdraw the controversial offerings to maintain a positive online environment [1][4][7]. Group 2: Compensation and Future Plans - For users affected by the service withdrawal, the company will provide a threefold compensation for any unfulfilled orders, ensuring refunds are processed [1][4]. - The company has noted interesting suggestions from users for other services, such as "代值班" (proxy duty), "代照顾宠物" (pet care), and plans to explore these ideas for future offerings [1][4]. Group 3: Social Responsibility Initiative - In conjunction with the service adjustments, the company will launch the "安心吃个年夜饭" (Safe New Year Dinner) charity initiative, providing free delivery for New Year meals to frontline workers who cannot return home for the holiday [2][5]. - This initiative aims to honor the dedication of essential workers, ensuring they can enjoy a festive meal despite being on duty [2][5].