Core Viewpoint - The ongoing dispute between Aierfu and Zhanmeiya highlights the complexities of patent rights and marketing strategies in the beauty industry, raising concerns about consumer trust and product authenticity [3][13]. Group 1: Company Dispute - Aierfu accused Zhanmeiya of infringing on its patent related to engineered skin technology, claiming that Zhanmeiya's promotional statements mislead consumers about the origins of the technology [1][4]. - Zhanmeiya responded by asserting that the patents in question had expired and that their technology is independently developed, thus denying any infringement [2][6]. - The core of the conflict revolves around the marketing claims made by Zhanmeiya regarding their products, which Aierfu argues misrepresents the relationship between the two companies and their respective technologies [4][8]. Group 2: Industry Implications - The dispute reflects a broader issue within the beauty industry, where marketing tactics often overshadow transparency and consumer education, leading to confusion about product efficacy [3][13]. - Experts suggest that the lack of clear industry standards contributes to the ongoing conflicts, making it difficult for consumers to discern the authenticity of claims made by brands [3][13]. - The situation underscores the need for improved regulatory frameworks to ensure fair competition and protect consumer interests in the rapidly evolving beauty market [3][13].