Core Insights - The emergence of generative AI models has led to a revolution in the marketing industry, with many entrepreneurs exploring AI-driven advertising and marketing solutions [1] - Criteo, a global e-commerce data service company, aims to leverage its data advantages to empower the Business Intelligence sector and assist Chinese companies in expanding internationally [1][4] - The concept of Agentic Commerce is gaining traction, allowing users to shop, compare, negotiate, and transact through AI agents [2][3] Company Overview - Criteo started as a movie recommendation engine and has evolved into a global e-commerce data service provider, currently serving 17,000 clients [1] - Criteo has maintained double-digit growth in China over the past three years, working with major clients such as Alibaba and Midea Group [1] - The company views China as a crucial market and aims to utilize AI capabilities to help Chinese enterprises go global [1] Industry Trends - The rise of AI agents in commerce is transforming consumer behavior, with 85% of surveyed users in the US and UK utilizing AI tools for shopping [3] - AI recommendations are particularly effective for high-frequency purchase items like clothing and electronics, while adoption rates for durable goods are lower [3] - Criteo's integration of AI models with e-commerce data aims to enhance the precision of consumer recommendations and reduce the likelihood of AI hallucinations [4] Recommendations for Retailers - Retailers are encouraged to adapt their services to align with the evolving consumer reliance on AI tools [5] - Companies should make timely decisions regarding participation in AI marketing to avoid losing competitive advantage [5]