Core Insights - The book launch event for "Business Interpretation of Journey to the West: Wisdom for Achieving Success" by Li Guangdou took place during the 2025 Shanghai Book Fair, highlighting the intersection of traditional literature and modern business strategies [3][4]. Group 1: Themes and Concepts - Li Guangdou emphasizes that the essence of the Journey to the West is not just about Tang Seng seeking scriptures, but rather about the Buddha wanting to disseminate knowledge and create market opportunities [3]. - The character Sun Wukong represents a journey of financial intelligence, evolving from a fearless figure to one who employs business thinking to solve problems [3]. - The concept of collateral in banking is illustrated through the interactions between Sun Wukong and Guanyin, showcasing early ideas of financial security in the narrative [3]. Group 2: Business Principles - Li Guangdou critiques common marketing tactics such as discounts and free offers, labeling them as ineffective strategies that can undermine industries [4]. - He asserts that the true value in business lies in brand strength, suggesting that a nation's competitiveness can be measured by the number of world-class brands it possesses [4]. - The ultimate goal for businesses should be to enhance product value, speed of sales, and sustainability, positioning brand as a crucial tool for profitability [4].