讲的是一对生活在加拿大的中国夫妻，决定回国创业，回到老家鹭城后，经历的一系列生活和事业上的真实又荒诞的故事。这个剧里的城市叫鹭城，一听 就知道说的是厦门。 |图片来自网络，侵删 这对夫妻回国后，女的（任素汐饰演的张冉）做起了直播带货的网红，男的（罗晋饰演的付玉东）被朋友拉去创业，以他的生物学博士背景为噱头，搞了 一个护肤品牌"付博士"。 最近我在看一个电视剧，任素汐和罗晋主演的，叫《时差一万公里》。 这个"付博士"的成立很草率，投资人是为了"攒个项目赚一笔"，创始人是为了"出口恶气证明自己"，男主纯是找不到工作，然后一脸懵逼被拉入伙。 这几位核心大Boss，没有一个人真正喜欢这件事，一天到晚没事就琢磨着怎么上直播、卖货、搞营销。为了打品牌，竟然编造出一个"付博士因为爱老婆 才创业"的品牌故事，为了上一个大网红的直播间卖货，不惜让付玉东和假太太一起在镜头前表演"爱妻人设"。 创业的中间过程我压缩概括为八个字：风生水起，鸡飞狗跳。 最终呢，当然是鸡飞蛋打，这个大网红因为偷税漏税被抓，这家公司因为现金流全部梭哈到直播带货而破产。 说实话，看这部电视剧的时候，我真的很难忍住不去联想一个超级擅长白牌起牌打法的"组织"— ...

强大的品牌，是应对信息过载的一剂良方。 图片来源：Maxim Hopman/Unsplash Nicki Allitt 世界经济论坛执行委员会成员 战略传播与协调总负责人 我们正淹没于信息的洪流之中。"信息泛滥"、"信息中毒"、"信息过载"……这些形容信息过载的热词已在互联网上流传多年。今年，"AI糟粕"（即"AI slop"）被评为《麦考瑞词典》年度词汇，形容AI生成的劣质内容。 名称各异，感受却如出一辙：我们被淹没、被拉扯，在信息的漩涡里迷失方向。 这一点也不奇怪。想想看，我们每天生成的数据量高达4亿太字节。如此海量的信息，人类大脑根本无从招架。 而这还远未算上那些蓄意的欺骗。 根据世界经济论坛发布的《2025年全球风险报告》，错误信息与虚假信息已被列为未来两年全球面临的最严峻风险。 来源：世界经济论坛 虚假信息每年给全球经济造成约780亿美元损失，面对"真相的侵蚀"，企业已无法再忽视这一财务风险。 在"AI糟粕"泛滥的时代，领导者必须厘清声誉与品牌的区别，方能在混沌中前行。 当七成民众自觉身陷信息迷雾，唯有价值观鲜明的品牌，能刺破"信息过载"的混沌，成为众声喧哗中的定音之锤。 图片来源：世界经济论坛《2 ...

Core Insights - The 2025 China Entrepreneur Influence Conference is themed "Emergence·Infinity - Co-creating New Forms of Intelligent Business" and is held in Beijing from December 5 to 7 [1][6] - Renowned brand strategy expert Li Guangdou delivered a speech discussing the business lessons derived from "Journey to the West" [3][8] Group 1: Business Lessons from "Journey to the West" - The narrative of "Journey to the West" can be divided into three parts: the Great Havoc in Heaven, the King of Tang's journey to the underworld, and the journey to the West, which correspond to top-level design, project management, and execution in business [3][8] - Li Guangdou emphasizes that everyone resonates with the character Sun Wukong because they share an unsettled heart, highlighting the importance of self-reflection and growth for entrepreneurs [3][8] - The character Sun Wukong represents common pitfalls for middle management, including the ability trap, efficiency trap, and identity misalignment [3][8] Group 2: Leadership and Team Dynamics - Li Guangdou discusses the qualities of a good leader, using the character Guanyin as an example, who effectively manages key members and issues while balancing authority and guidance [4][9] - The importance of choosing the right team is illustrated through the example of Sun Wukong's journey; aligning with the wrong leader, like the Bull Demon King, could lead to disastrous outcomes [10]

Core Insights - The 2025 China Entrepreneur Influence Conference is themed "Emergence·Infinity - Co-creating New Forms of Intelligent Business" and is held in Beijing from December 5 to 7 [1][6] - Renowned brand strategy expert Li Guangdou delivered a speech discussing the business lessons derived from "Journey to the West" [3][8] Business Lessons from "Journey to the West" - The narrative of "Journey to the West" can be divided into three parts: the Great Havoc in Heaven, the King of Tang's journey to the underworld, and the journey to the West, which correspond to top-level design, project management, and execution in business [3][8] - Li emphasizes that everyone resonates with the character Sun Wukong due to an inherent sense of restlessness, highlighting the importance of reflection and growth for entrepreneurs [3][8] - The character of Tang Seng represents a brand, and Sun Wukong's journey illustrates the necessity of following effective leadership to achieve success [3][8] Common Leadership Mistakes - Li identifies common pitfalls for middle managers, including the ability trap, efficiency trap, and identity misalignment, which can hinder organizational growth [3][8] - He stresses that being skilled at tasks does not equate to effective management, and that a leader's capabilities can set the ceiling for the company's potential [3][8] Importance of Team Dynamics - The discussion includes the significance of choosing the right team, as illustrated by Sun Wukong's choice to follow Tang Seng instead of the powerful Bull Demon King, which could have led to a very different outcome [4][10] - Li notes that successful business involves both creating and distributing value, encapsulated in the saying "wealth gathers and people disperse, wealth disperses and people gather" [4][9]

Core Insights - The 2025 China Entrepreneur Influence Conference will be held from December 5 to 7 in Beijing, focusing on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][6] - Renowned brand strategy expert Li Guangdou delivered a speech discussing the business lessons derived from the classic Chinese novel "Journey to the West" [3][8] Business Lessons from "Journey to the West" - The narrative of "Journey to the West" can be divided into three parts: the Great Havoc in Heaven, the King of Tang's journey to the underworld, and the journey to the West, which correspond to top-level design, project management, and execution in business [3][8] - Li emphasized that everyone resonates with the character Sun Wukong (Monkey King) due to an inherent sense of restlessness, and noted that even Elon Musk identified with this character after watching "Black Myth: Wukong" [3][8] - The importance of reflection and growth for entrepreneurs was highlighted, with Li stating that many capable young individuals fail because they are unwilling to seek help and let go of their pride [3][8] Leadership and Team Dynamics - Li pointed out that the character Tang Seng (the monk) represents a brand, and questioned why he, rather than Sun Wukong, is the one on the journey to obtain scriptures [3][8] - Common mistakes made by middle managers were identified, including the capability trap, efficiency trap, and identity misalignment, which can hinder organizational growth [3][8] - The significance of choosing the right team was illustrated through the example of Sun Wukong's journey, contrasting it with the potential downfall if he had allied with the wrong character, like the Bull Demon King [4][10]

（原标题：经观传媒总裁、《现代广告》杂志出品人王咏静：品牌是企业唯一不可复制的资产） 12月10日，由《经济观察报》与香港管理专业协会联合主办的2024-2025年度营响大会暨第二十三届杰 出品牌营销年会在北京举行。 经观传媒总裁、《现代广告》杂志出品人王咏静发表开幕致辞指出，当前，流量已经成为公众影响力的 主要变量，我们更需要回归本质，认真思考什么是品牌？答案就是：品牌，是企业唯一不可复制的资 产。 王咏静认为，推动中国产品向中国品牌转变，是高质量发展的重要体现与内在要求。"中国文化 世界品 牌"不仅是一种愿景，更是中国企业在世界舞台上的使命与担当。我们既要深挖中华文化的精神内核， 将诚信为本、以义取利、和合共生的商业智慧转化为品牌的内在气质，也要以开放包容的姿态，把文化 价值推向世界，成就有根有魂的全球品牌。王咏静强调，现在就是中国品牌走向世界的最好时机。 以下为致辞全文： 大家下午好！ 岁暮天寒，暖意相聚。在这冬意正浓却满载热忱与期盼的时刻，我们齐聚一堂，共赴这场属于品牌人的 年度盛典。今天，我们以"品牌经济与流量经济的碰撞"为主题，既是对过去一年营销实践的复盘沉淀， 更是对未来行业趋势的前瞻展望。 当 ...

Group 1 - The WISE 2025 Business Conference will take place on November 27-28 in Beijing, focusing on the integration of technology and business in 2025, highlighting the strengths of Chinese brands and technology on the global stage [2][3] - The conference will feature a new format using "tech short dramas" to illustrate how disruptive innovations are reshaping the Chinese business landscape, with a focus on AI, overseas expansion, and branding [2][3] - Keynote speeches will include discussions on the role of hardware as a medium connecting people to the world, the evolution of robotics, and the potential of AI in enhancing human lifespan and life sciences [5][11][13] Group 2 - The conference will address the challenges and opportunities presented by the technological wave, emphasizing the transformation of devices into intelligent partners and the implications for user relationships [38][40] - Discussions will explore how AI can redefine logistics and the automotive finance industry, focusing on the shift from single-point technology competition to collaborative ecosystem development [61][66] - The event will also feature deep talks on the future of embodied intelligence and its impact on various industries, including logistics and manufacturing [56][64] Group 3 - The conference aims to foster a dialogue on the future of Chinese innovation and entrepreneurship, encouraging participants to rethink what types of companies will attract long-term capital investment in today's innovation environment [69][70] - The event will highlight the importance of building a robust entrepreneurial ecosystem to drive China's economic growth, leveraging technology as a foundation for consumer expansion [48][54] - The conference will conclude with insights on how to navigate the complexities of AI implementation in industries, aiming to bridge the gap between technology concepts and practical applications [51][66]

Core Insights - The WISE 2025 conference is focusing on critical questions in various sectors, particularly emphasizing the need for genuine engagement and addressing underlying issues rather than superficial discussions [3][4] AI Sector - The discourse in the AI sector has shifted from "what is AI" to "how to implement it," highlighting concerns about commercialization, technology reliability, and sustainable payment models [6] - Key questions raised include how AI can enhance consumer-business interactions, the trust issues stemming from AI's inaccuracies, and the challenge of monetizing AI services amidst a landscape of free offerings [9][10] Overseas Expansion - Professionals in the overseas expansion sector are moving beyond mere sales to focus on building cross-cultural brands and managing global teams, indicating a deeper strategic approach to international markets [10] - Questions posed include the need for specific cross-cultural creative methodologies and strategies for convincing overseas consumers to pay a premium for products [12][13] Branding - The branding sector is experiencing a collective reflection on "value fatigue," where the focus has shifted to authenticity in storytelling and the true value of products amidst a market dominated by low-cost offerings [15] - Concerns have been raised about the disconnect between brands' marketing messages and the expectations of younger consumers, particularly regarding the authenticity of ESG initiatives and the conflict between low prices and brand value [16][18][20]

Group 1 - Investors are a unique group that participates in wealth distribution without directly engaging in wealth creation [1] - Media serves as a tool for both producers and capital, influencing public awareness and shaping ideologies [1] - The internet combines media and distribution functions, becoming a monopolistic force in global wealth distribution [1] Group 2 - Land and property owners play a significant role in wealth distribution, especially during economic bubbles, despite not directly creating wealth [2] - Emotional and social factors drive individuals to invest heavily in personal relationships, often detached from production and labor [2] - The monetary system is perceived as a neutral tool, yet it plays a crucial role in wealth distribution, often enslaving individuals to its demands [2] Group 3 - Brands have dual roles in wealth creation and distribution, depending on market competition levels [3] - Foreign entities may use both overt and covert methods to participate in the wealth distribution of other nations [3] - Political ecology is essential for balancing efficiency and fairness in wealth distribution, though it can sometimes exacerbate inequalities [4] Group 4 - Education has strong class and ethnic attributes, influencing wealth creation and distribution over long periods [4] - Various sectors like sports, culture, and healthcare extract funds from individuals, solidifying their roles in wealth distribution [4] - Agriculture and manufacturing are primary wealth creators, yet they often do not receive a fair share of wealth distribution [5] Group 5 - Wealth creators face significant challenges in receiving adequate returns due to the competitive landscape influenced by capital, technology, and information [6] - Historically, wealth creators have often been in a disadvantaged position within the wealth distribution system [7] - The choice between being a wealth creator or distributor is a fundamental decision for individuals, impacting the overall balance of wealth distribution [7]

Core Viewpoint - The company reported a significant decline in net profit and cash flow for the first half of 2025, indicating potential challenges in its financial performance compared to the previous year [2][23][25]. Financial Performance - Total revenue for the reporting period was approximately 5.48 billion yuan, an increase from 5.07 billion yuan in the same period last year, reflecting a growth of about 7.93% [2]. - Net profit attributable to shareholders was approximately 138.40 million yuan, down from 289.67 million yuan, representing a decrease of about 52.15% [2]. - The net profit after deducting non-recurring gains and losses was approximately 50.83 million yuan, a significant drop from 228.49 million yuan, indicating a decline of about 77.73% [2]. - The basic and diluted earnings per share were both 0.35 yuan, down from 0.73 yuan in the previous year [2]. - The weighted average return on equity was 4.79%, a decrease of 6.17 percentage points compared to the previous year [23]. Cash Flow Analysis - The net cash flow from operating activities was -376.77 million yuan, a decrease of 415 million yuan year-on-year [25]. - The net cash flow from financing activities was 30.15 million yuan, an increase of 115 million yuan compared to the previous year [25]. - The net cash flow from investing activities was -23.76 million yuan, compared to 30.40 million yuan in the same period last year [25]. Asset and Liability Changes - As of the end of the first half of 2025, total assets were approximately 4.94 billion yuan, down from 6.77 billion yuan at the end of the previous year [2]. - Inventory decreased by 63.15%, while fixed assets increased by 4.96% [37]. - Accounts payable decreased by 71.48%, while short-term borrowings increased by 42.51% [40]. Shareholder Structure - The top ten shareholders included new entrants such as the National Social Security Fund and various pension funds, indicating a shift in the shareholder base [52]. - The shareholding proportions of several existing shareholders decreased, while some new institutional investors increased their stakes [53]. Valuation Metrics - As of August 27, the company's price-to-earnings ratio (TTM) was approximately 44.13, the price-to-book ratio (LF) was about 3.85, and the price-to-sales ratio (TTM) was around 1.03 [2].