Core Insights - Shanghai Lego Park officially opened on July 5, marking a significant milestone in the integration of culture and tourism in Shanghai, with an investment exceeding 10 billion yuan [1] Group 1: Park Features and Operations - The park covers an area of 318,000 square meters, featuring eight immersive themed areas, over 75 interactive rides, performances, and attractions, constructed with more than 85 million Lego bricks [2] - A comprehensive internal testing phase was conducted from May 31 to June 30, focusing on infrastructure, safety, service, and operational efficiency to ensure a smooth opening [2] - New measures have been implemented to address high temperatures during the summer, including mist fans in queue areas and increased medical support [2] Group 2: Localization and Innovation - The park emphasizes a value system centered on "learning through play," with attractions designed to teach children skills and promote inclusivity [3] - Unique local innovations include the world's first "Wukong Xiaoxia" themed area inspired by "Journey to the West," and a mini-world area showcasing key landmarks from the Yangtze River Delta and Beijing [3] - The park integrates elements of Chinese technology, such as interactive areas where children can launch their own Lego-built rockets to learn about China's aerospace achievements [3] Group 3: Economic Impact and Development - The investment in Shanghai Lego Park is among the highest in the global Lego park sector, contributing to regional economic growth through synergistic development with surrounding businesses [4] - The park has positively impacted local agriculture by sourcing food from nearby suppliers and has led to the establishment of a commercial street and an international cinema [4] - Transportation infrastructure has been upgraded to support the park, with new bus routes and additional high-speed train services enhancing accessibility [4] Group 4: Future Plans - The park currently includes a theme park and a themed hotel, with land reserved for future expansion and new plans being developed for the next 5-10 years [4] - The company aims to integrate local cultural tourism industries to enhance the overall tourism experience in Shanghai, attracting more domestic and international visitors [5]