当地时间12月21日，法国权威媒体Les Numériques公布了一则最新测评结果：海尔三筒洗衣机在便利 性、水电消耗、可维修性、耐用性四大核心维度均获五星满分，充分展现出硬核产品实力与高端品质。 Les Numériques是法国及欧洲法语区消费电子与科技领域的权威媒体，以其严谨的评测流程、深度的技 术分析和客观公正著称，覆盖电视、家电等多个品类。其测评报告公信力强，是当地消费者选购产品时 的重要参考。 三筒洗衣机能在法国权威测评中拿下四项满分，在于其长期坚持的本土化和差异化创新，精准击中法国 用户的使用痛点。针对欧洲家庭对衣物健康分离洗涤的迫切需求，创新采用"10KG大筒+双1KG小筒"的 设计，可同时实现内衣、外衣与母婴衣物的分区洗护，既能从根源上杜绝交叉感染风险，更让洗涤效率 提升50%;水电消耗上达到A-35%高能效等级，完美契合欧洲市场主流的绿色消费理念;此外，在漂洗洁 净度、洗涤稳定性等方面，产品表现同样稳健，被权威媒体评价为"高效节能、值得信赖的洗衣机"。这 款产品在法国开启预售后迅速引爆市场，未到货便收获当地头部渠道抢购订单，法国CANDY牌在12月 初也实现了份额TOP1。 三筒洗衣机在 ...

新年将启，中国豪华车市场也将迎来历史性时刻——一汽奥迪达成千万用户里程碑，成为中国市场首个千万级合资豪华汽车品牌。这一标志性成就， 不仅是单一品牌的销量突破，更是一汽奥迪深耕中国市场近38年，与中国改革开放同呼吸、与汽车产业升级共成长的生动注脚。 值此之际，12月24日，一汽奥迪正式发布千万用户里程碑主题词——"成就千万美好"和专属标识，同步上线 "一汽奥迪千万用户礼遇季"首发礼，以 覆盖选车、购车、用车全场景的多重专属权益回馈新老用户，用实际行动感恩千万信赖。与此同时，作为全球首款搭载华为乾崑智驾®技术的豪华燃油 SUV，全新奥迪Q5L正式开启预售。 从1988年中德双方携手开启豪华品牌国产化先河，到如今以"中德合资合作典范、豪华汽车智能标杆"的姿态引领行业变革，一汽奥迪的每一步跨越， 都紧扣中国发展的关键脉动，书写了中外企业合作共赢的典范篇章。 时代节点中的品牌深耕 一汽奥迪的"千万"之路，可谓是中国汽车工业从开放引进到创新引领的缩影。近38年来，一汽奥迪精准把握改革开放、入世、消费升级、新能源转型 等每一个时代关键节点，以本土化创新回应市场需求，在时代浪潮中不断实现自我突破。 2018年，奥迪e-tro ...

12月17日，海尔智家（600690）第七届全球粉丝节在马来西亚正式启幕，这场连接全球粉丝的品牌盛 典，打造了为期五天的沉浸式快闪体验空间。作为本次活动的核心亮点，海尔三筒洗衣机惊艳亮相，并 计划于明年1月全面上市，这也是海尔继越南、意大利之后，在分区洗护赛道的又一关键布局。 三筒洗衣机亮相马来西亚，填补了分区洗护空白 本次活动特别面向足球爱好者、运动达人及海尔粉丝群体，现场不仅设置了产品演示区、互动课堂等特 色板块，还有羽毛球、足球、网球等趣味迷你运动体验项目，让参与者在亲身互动中感受"冠军精神"。 消费者既能零距离触摸、体验海尔前沿科技，还可兑换限量版利物浦足球俱乐部球衣，现场热度持续攀 升。 作为现场的"流量担当"，海尔三筒洗衣机的登场精准击中了东南亚市场的消费痛点。当前，该区域正经 历深刻的结构性消费变革：35岁以下群体占比超六成，年轻一代主导的"品质生活"需求持续升级，尤其 在洗护领域，随着多人口家庭与母婴家庭增多，"分区洗护"已成为刚需，但市场上这类产品极为稀缺。 海尔三筒洗衣机的亮相，恰好填补了这一空白：其独创的一机三筒独立架构，可实现外衣、内衣与母婴 衣物的物理隔离洗护，从源头杜绝混洗带来的交 ...

Core Insights - The article highlights the 2025 Super CEO list, which recognizes outstanding leaders across various industries who drive financial growth and shareholder returns while maintaining personal reputation [1] - China's actual foreign investment utilization is projected to decline to $116.24 billion in 2024, a 28.8% decrease year-on-year, marking the second consecutive year of decline after reaching a peak in 2022 [2] - Despite the decline, China remains the fourth-largest recipient of foreign direct investment globally, accounting for 7.7% of total global FDI in 2024 [2] Group 1: Foreign Investment Trends - The decline in China's foreign investment is attributed to a combination of global economic conditions, policy adjustments, domestic economic transformation, and changes in international competition [2] - The number of newly established foreign-invested enterprises in China is expected to reach 59,080 in 2024, a 9.9% increase year-on-year, indicating a positive trend despite the drop in investment amount [2] Group 2: Government Initiatives - The Chinese government is actively promoting policies to expand openness, including the "2025 Action Plan for Stabilizing Foreign Investment," which outlines 20 measures to enhance investment promotion and support foreign enterprises [3] - The 8th China International Import Expo showcased 4,108 companies from 138 countries, with an intention to transact $83.49 billion, a 4.4% increase from the previous year, highlighting China's commitment to global economic integration [3] Group 3: CEO Highlights - The article features notable CEOs leading multinational companies in China, such as: - Lou Jianfeng from BASF, who emphasizes green transformation and local investment despite a slight decline in sales [20] - Seto Onobu from FineToday, focusing on local innovation and sustainable practices, contributing to 40% of the company's global sales [21] - Dong Wei from Nike, who is steering the brand through challenges with a focus on local innovation and community engagement [22] - Schwann from Sanofi, who is enhancing local production capabilities with a significant investment in a new insulin production facility [23] - Yin Zheng from Schneider Electric, who is driving technological innovation and sustainable practices in response to market challenges [24] - Zhu Xiaotong from Tesla, who is adapting sales strategies to penetrate lower-tier markets [25] - Zhu Xiaojing from Walmart, who has successfully transformed the company into a leading omnichannel retailer in China [26] - Xiao Song from Siemens, who is implementing a "China Accelerate 2.0" strategy to enhance local R&D and production [27] - Liu Wenjuan from Starbucks, who is leveraging local insights to drive growth and enhance customer engagement [28] - Yang Xiaoping from Charoen Pokphand Group, who is focusing on green transformation and digitalization in the Chinese market [29]

11月27-28日，被誉为"年度科技与商业风向标"的36氪WISE2025商业之王大会，在北京798艺术区传导空间落地。 今年的WISE不再是一场传统意义上的行业峰会，而是一次以"科技爽文短剧"为载体的沉浸式体验。从AI重塑硬件边界，到具身智能叩响真实世界的大门； 从出海浪潮中的品牌全球化，到传统行业装上"赛博义肢"——我们呈现的不仅是趋势，更是捕捉在无数次商业实践中磨炼出的真知。 我们将在接下来的内容中，逐帧拆解这些"爽剧"背后的真实逻辑，一起领略2025年商业的"风景独好"。 破局东方 我比较喜欢今天我们在谈的这个话题叫"风景这边独好"。大家知道今年外资企业面临挑战。很多人也好奇在这样一个形势下，OATLY会怎么样？我觉得我 们今年下半年的业绩确实还是向市场证明了我们的实力。 冯大刚：你们是长了差不多30%，比全球水平大概要高两倍。 张春：中国今年三季度跟去年同比实现了28.8%的增长，8月份我们有40%左右的增长，三季度不仅扛住了，而且还往上走了不少，四季度也不错，现在也在 稳步推进中。 最大的心得体会是，一方面，原来的战略和考虑是对的；第二，这份坚持是对的；第三，团队经过七年的打拼，摸索出了一套做植物 ...

Core Insights - Coca-Cola has appointed Henrique Braun as the new CEO, effective March 31, 2026, succeeding James Quincey, who will become the executive chairman after nearly nine years as CEO [1] - Braun has extensive experience within Coca-Cola, having joined in 1996 and held various positions across different regions, including a significant role in the Greater China and Korean markets [1][2] - Under Quincey's leadership, Coca-Cola optimized its brand portfolio by eliminating over 200 underperforming brands and introducing more than 10 billion-dollar brands, resulting in a total of 30 billion-dollar brands currently [2] Company Strategy and Market Position - Coca-Cola is focusing on the Chinese market, which is its third-largest globally, and Braun's familiarity with this market may lead to continued emphasis on local innovation [2][3] - The company reported a 1% increase in global case volume and a 5% revenue growth to $12.455 billion in Q3, with a net profit of $3.683 billion, reflecting a 29% increase [3] - Despite overall growth, Coca-Cola faces challenges in the Asia-Pacific region, where case volumes have declined due to weakened consumer spending and increased competition [3][4] Challenges in the Chinese Market - Coca-Cola's Costa Coffee has seen a significant reduction in store numbers, dropping to approximately 334 locations, with only 11 new stores planned for 2025, far below the previously set target of 1,000 stores by 2025 [3] - The brand's market share in China is projected to be only 12.3% in 2024, less than half of Starbucks' share, indicating intense competition from local brands and other beverage categories [3][4] - Analysts suggest that despite Coca-Cola's investments in production capacity and product innovation, the current product offerings and marketing strategies have not yet effectively driven sales growth in the face of changing consumer preferences and competition [4]

Core Viewpoint - Coca-Cola has announced the appointment of Henrique Braun as the new CEO, effective March 31, 2026, succeeding James Quincey, who will transition to the role of Executive Chairman after a nine-year tenure as CEO. The company faces challenges such as intensified industry competition and declining sales in the Asia-Pacific market [1][3]. Leadership Transition - The board of directors has elected Henrique Braun as the new CEO, with his term starting on March 31, 2026. James Quincey will become the Executive Chairman after serving as CEO for nine years [3]. - Braun has been with Coca-Cola since 1996, holding various positions across North America, Europe, Latin America, and Asia. He has been the Chief Operating Officer since January 1, 2023, overseeing all global operations [3]. - During his tenure, Quincey optimized the brand and product portfolio, eliminating over 200 underperforming sub-brands and introducing more than 10 billion-dollar brands, bringing the total to 30 [4]. Market Challenges - China is Coca-Cola's third-largest market globally, following the U.S. and Mexico. In Q3, Coca-Cola reported a 1% increase in global case volume and a 5% revenue growth to $12.455 billion, with a net profit of $3.683 billion, up 29% [5]. - However, the Asia-Pacific market saw a decline in sales due to weakened consumer spending and poor industry performance. For instance, the number of COSTA stores in China has significantly decreased, with only 334 stores remaining as of December 11, 2023, and new store openings dropping from 92 in 2023 to just 11 planned for 2025 [5][6]. - The competitive landscape is intensifying, with local beverage brands gaining market share and competition in ready-to-drink tea and coffee segments becoming fierce [5][6]. Strategic Initiatives - In response to market pressures, Coca-Cola has increased investments and launched new products in China. Collaborations with bottlers have led to the establishment of new production facilities, and the company has introduced health-oriented products like prebiotic sparkling water [6]. - Despite these efforts, the decline in sales in the Asia-Pacific region indicates that existing product innovations and marketing strategies have not yet fully stimulated growth, with price adjustments becoming a more significant factor [7]. - Braun's experience in the Greater China region is expected to help him understand market complexities and consumer needs, potentially accelerating localized product innovation and digital operations to address the sales decline [7].

Core Viewpoint - Amway has evolved over 30 years in China, transforming from a foreign entity into a significant local innovator, contributing to the health and wellness sector through localized research and development [1][2]. Group 1: Innovation and Research - Amway has established the largest plant variety resource library in the industry, with over 200 plant species and more than 900 varieties, including 304 varieties of lotus and 131 varieties of blueberries [5]. - The company collaborates with prestigious institutions like the Chinese Academy of Traditional Chinese Medicine and the Nanjing Institute of Soil Sciences, achieving breakthroughs in plant nutrition research [5]. - Amway's plant research center has successfully sequenced the entire genome of chrysanthemum, filling an international gap, and has been awarded for pioneering the application of plant DNA molecular identification technology [5][7]. Group 2: Localized Production and Supply Chain - Amway operates over 2,500 hectares of owned farms in the U.S., Mexico, and Brazil, and has 134 certified organic farms globally, focusing on sustainable plant cultivation [8]. - The company plans to invest in its first organic farm in China, located in Sichuan, which will focus on the cultivation of traditional Chinese medicinal herbs [8]. - The Guangzhou production base supports 55% of Amway's global product sales and serves over 50 countries, becoming a crucial hub in Amway's global supply chain [15]. Group 3: Product Innovation and Market Strategy - Amway has transitioned from "follow-up localization" to "leading localization," launching several successful products based on traditional Chinese medicine that have gained international acclaim [14]. - The company has introduced several flagship products, such as Ginkgo Biloba and various health supplements, achieving significant sales milestones, including over 20 billion yuan in sales for "基源欣活" within two years [15]. - Amway's strategy has shifted towards providing comprehensive health solutions, integrating digital tools and community engagement to enhance customer experience and partner involvement [21][22]. Group 4: Future Investments and Growth - Amway announced a five-year investment plan of 2.1 billion yuan to enhance its operations in China, including 700 million yuan for upgrading the Guangzhou production base and 400 million yuan for digital infrastructure [24]. - The company aims to strengthen its research capabilities, including the establishment of its organic farm and advancements in plant anti-aging research [24]. - Amway's commitment to the Chinese market is reflected in its role as a "city partner" in Guangzhou, focusing on health promotion and community building [22].

Core Viewpoint - Amway (China) celebrates its 30th anniversary and the opening of the "Amway Beautiful Life Plaza" in Guangzhou, marking a significant milestone in its development in China [2][21]. Group 1: Innovation and Research - Amway has established the largest plant variety resource library in the industry, with over 200 types and 900 varieties of plants, including 304 varieties of lotus and 131 varieties of blueberries [5]. - The company collaborates with prestigious institutions like the Chinese Academy of Traditional Chinese Medicine and the Nanjing Institute of Soil Sciences, achieving breakthroughs in plant nutrition research [5]. - Amway's plant research center has completed the whole genome sequencing of chrysanthemum, filling an international gap, and has been awarded the "International Contribution Award for Traditional Chinese Medicine" for its pioneering work in plant DNA molecular identification technology [5]. Group 2: Sustainable Agriculture and Localized Production - Amway is investing in a new organic farm in Sichuan, China, which will focus on the cultivation of traditional Chinese medicinal herbs and aims to enhance the quality and safety of its product raw materials [6]. - The company operates over 2,500 hectares of its own farms in the U.S., Mexico, and Brazil, and has 134 certified organic farms globally, emphasizing organic and sustainable planting methods [6]. Group 3: Market Strategy and Product Development - Amway has transitioned from "follow-up localization" to "leading localization," establishing China as a key market and innovation engine, with localized product development and production [11]. - The company has launched several successful products based on traditional Chinese medicine, such as Ginkgo Biloba tablets, which have generated over $3 billion in sales globally [12]. - Amway's Guangzhou production base supports 55% of its global product sales and serves over 50 countries, becoming a crucial hub in its global supply chain [12][14]. Group 4: Investment and Future Plans - Amway announced a five-year investment plan of 2.1 billion RMB, which includes 700 million RMB for upgrading its Guangzhou production base and 400 million RMB for enhancing digital infrastructure [21]. - The investment also allocates 500 million RMB for research and development, including projects on organic farm construction and plant anti-aging research [21]. Group 5: Community Engagement and Social Responsibility - Amway is recognized as a "strategic partner" in Guangzhou's "City Partner" initiative, focusing on health promotion, ecological friendliness, and community building [19]. - The company aims to integrate its resources with community efforts to create a vibrant and warm urban environment, reflecting its commitment to social responsibility [19][23].

Core Viewpoint - Amway (China) celebrates its 30th anniversary and the opening of the "Amway Beautiful Life Square" in Guangzhou, marking a significant milestone in its development and commitment to the local community [1][2]. Group 1: Investment and Development - Amway has initiated a five-year investment plan totaling 2.1 billion RMB, with allocations for upgrading its Guangzhou production base, enhancing digital infrastructure, and expanding its experience centers across China [2][8]. - The investment includes 700 million RMB for upgrading the Guangzhou production base, 400 million RMB for digital infrastructure, and 500 million RMB for enhancing over 100 experience centers [8]. Group 2: Community Engagement and Health Initiatives - The "Amway Beautiful Life Square" serves as a vibrant outdoor space promoting health and wellness, featuring facilities like the Amway Dock and fitness trails [2]. - Amway actively participates in community initiatives, including the "2025 Guangzhou International Sports Carnival" and the establishment of a volunteer service park, demonstrating its commitment to public health and community support [5]. Group 3: Strategic Partnerships and Urban Development - Amway has been recognized as a "Strategic Partner" in Guangzhou's "City Partner" initiative, focusing on health industry development and enhancing the quality of life for residents [3]. - The partnership aims to promote a healthy ecosystem in Guangzhou, aligning with national strategies such as "Healthy China" and "Beautiful Life" [3][11]. Group 4: Innovation and R&D - Amway has established a localized R&D system in China, with a new research center and health-sharing laboratory aimed at fostering innovation and collaboration in the health sector [12]. - The company has developed a significant plant variety resource library and has engaged in partnerships with leading Chinese research institutions to advance its product development [13]. Group 5: Long-term Commitment to China - Amway views China as a market of immense potential, having consistently increased its investment even during challenging times, such as post-SARS and post-pandemic [8][17]. - The company emphasizes its long-term commitment to the Chinese market, focusing on sustainable practices and contributing to the country's economic development [16][17].