Core Insights - JD Fresh Supermarket's first store in Shijiazhuang has become a popular destination during the New Year holiday, with over 100,000 customers served in three days and an average daily foot traffic exceeding 30,000 [1][3][13] Group 1: Sales Performance - During the New Year consumption surge, JD Fresh Supermarket's total online and offline order volume increased by 100% year-on-year, with online orders rising by 180% [3][9] - The supermarket's various product categories saw significant sales growth, with vegetable category online sales up by 190%, and meat, poultry, and egg products increasing by 150% [9][13] - The bakery category continued its strong performance with online sales growing over 200%, highlighting the popularity of specific items like strawberry box cakes and durian mille-feuille cakes [9][13] Group 2: Customer Engagement - The supermarket's free tasting event featured over 40 tasting points across various product categories, generating high customer satisfaction and engagement on social media [5][7] - Many customers, after tasting products, added items to their shopping carts, leading to notable sales increases in popular items like freshly baked egg tarts and seasonal fruits [7][9] Group 3: Expansion Plans - JD Fresh Supermarket announced the opening of two new stores in Beijing and Shanghai before the Spring Festival, aiming to enhance its market presence in these regions [11][13] - The successful performance of the Shijiazhuang store serves as a replicable operational model for the upcoming stores, reinforcing the company's confidence in its expansion strategy [13]