据介绍，自11月28日起，京东七鲜在石家庄率先开启线上配送。京东七鲜表示，在裕华万达店开业前， 将在石家庄陆续增设更多卫星小店，进一步扩大配送范围，让更多市民享受在线下单、送货上门的便 利。 新浪科技讯 12月8日下午消息，从京东七鲜获悉，石家庄首家京东七鲜超市将于12月19日在裕华万达广 场2层正式开业。 责任编辑：杨赐 责任编辑：杨赐 新浪科技讯 12月8日下午消息，从京东七鲜获悉，石家庄首家京东七鲜超市将于12月19日在裕华万达广 场2层正式开业。 据介绍，自11月28日起，京东七鲜在石家庄率先开启线上配送。京东七鲜表示，在裕华万达店开业前， 将在石家庄陆续增设更多卫星小店，进一步扩大配送范围，让更多市民享受在线下单、送货上门的便 利。 ...

庄里人期待已久的京东七鲜超市，终于传来确切开业消息！记者从京东七鲜获悉，石家庄首家京东七鲜 超市将于12月19日在裕华万达广场2层正式开业。依托"产地直采""海捕直达""酒厂直供"等供应链能力 和"最快30分钟送达"的即时配送服务，京东七鲜将在今冬起为市民带来"又好又快又便宜"的购物新体 验。 特色生鲜产品同样亮眼：如七鲜行业首推的"24小时菜"，蔬菜从田间到上架，全程不超过24小时，且实 现全程可溯源，新鲜看得见。水产区的"吊水鱼"则过10天吊水净化，肉质更紧实、口感更纯净、食用更 安心。还有大片厚切、纹理清晰的冰鲜挪威三文鱼，100%精选挪威原料，诱人色泽和入口即化口感， 瞬间唤醒味蕾。 这个冬天，庄里人还能轻松实现"水果自由"。七鲜凭借强大供应链，深入各类水果核心产地直采，确保 自然成熟、汁多味浓，同时通过减少中间环节降低成本，让高品质应季水果更加亲民。从29.9元/盒的 丹东红颜草莓、29.9元/盒起的智利车厘子，到9.8元/盒起的云南高山巨无霸蓝莓，冬季"顶流水果"味甜 价美。 正式开业前，不少石家庄市民已提前体验到七鲜的各类特色商品。自11月28日起，京东七鲜率先开启线 上配送，并持续扩大覆盖范围 ...

Core Insights - JD Seven Fresh supermarket officially opened in Beijing's Wangjing area on October 1, coinciding with the National Day and Mid-Autumn Festival, attracting a large number of consumers and showcasing strong consumption vitality [1][15] Store Experience - The store features spacious aisles and clearly defined product sections, creating a festive atmosphere with Mid-Autumn themed displays, leading to a well-organized shopping experience for customers [3][10] - The bakery section highlighted over 20 new products, including unique items like black truffle toast and butterfly mousse cake, which attracted many baking enthusiasts [5][10] - The seafood section was particularly popular, with fresh products like live hairy crabs and salmon being in high demand, indicating a strong preference for quality seafood among consumers [8][15] Product Offerings - The store's self-branded products, such as 100% NFC pure juice and organic fresh milk, were well-received, along with a special Mid-Autumn section featuring traditional mooncakes and gift boxes [8][15] - The pricing strategy was competitive, with imported durian priced at 18.8 yuan per pound, appealing to cost-conscious consumers [6][15] Online Services - JD Seven Fresh also emphasized its online delivery service, promising delivery within 30 minutes, which was well-utilized by customers during the opening day [13][15] - The convenience of online ordering and quick delivery was highlighted by customer testimonials, showcasing the effectiveness of the service [13] Market Positioning - The opening of the Wangjing store enhances JD Seven Fresh's presence in the Beijing-Tianjin area, strengthening its network density and service capabilities in the instant retail sector [15] - The supermarket aims to meet diverse consumer needs with high-quality products and efficient service, positioning itself as a preferred choice for daily shopping and festive preparations [15]

Core Viewpoint - The article discusses the rapid expansion of JD's fresh food supermarket "JD Seven Fresh" and its strategy to enhance its presence through warehouse stores, aiming to compete effectively in the fresh food market amidst ongoing challenges in the industry [2][10]. Group 1: JD Seven Fresh Expansion - JD Seven Fresh plans to open 20 new warehouse stores in Tianjin by the end of June 2024, with additional expansions in Beijing and other cities [2][3]. - The Beijing Songjiazhuang warehouse store, set to open in September 2024, will focus on delivering products within 30 minutes, emphasizing quality, low prices, and high efficiency [2][3]. - Currently, JD Seven Fresh operates 68 stores nationwide, with a significant concentration in Beijing (37 stores) and other major cities [2]. Group 2: Industry Context and Challenges - The fresh food industry has seen a surge in demand for home delivery services, particularly during the pandemic, leading to rapid expansion of warehouse models [5]. - However, the sustainability of the warehouse model has been questioned, with industry leaders like Hema's founder expressing concerns over profitability and operational challenges [5][6]. - The collapse of daily fresh food company "Daily Fresh" in July 2022 due to blind expansion has cast a shadow over the industry, prompting other players to reassess their strategies [6]. Group 3: Competitive Landscape - JD Seven Fresh's strategy includes offering competitive pricing, with some products priced about 10% lower than competitors [9]. - Hema has also adjusted its strategy, focusing on a dual model of large fresh stores and discount stores, indicating a shift in the competitive dynamics of the fresh food market [9]. - Dingdong Maicai has reported profitability for the fiscal year 2024 and plans to continue expanding its warehouse network, indicating a recovery in the sector [8].