Core Insights - The article discusses the digital transformation in the fast-moving consumer goods (FMCG) industry, focusing on Beijing Aichuang Technology's "one product, one code" digital solution that has served over a hundred leading FMCG brands [2][3] Group 1: Pain Points and Solutions in FMCG Digitalization - The FMCG industry faces four main pain points: weak terminal reach, low consumer loyalty, chaotic channel management, and difficulty in food safety traceability [3] - The essence of these issues can be categorized into "external challenges" requiring social collaboration and "internal problems" that companies can control [3] - Aichuang Technology emphasizes the importance of "full-link data connectivity" for food safety traceability, allowing consumers to access production dates and quality inspection reports through scanning [5] Group 2: Value of "One Product, One Code" - The transition from an era of "land grabbing" to "refined competition" has activated the value of "one product, one code" [6] - Aichuang Technology cites examples where companies have significantly increased sales through digital tools, such as a beverage company that grew from several billion to 16 billion in annual sales [6] - The necessity of precise targeting and cost optimization drives the adoption of "one product, one code" solutions, enabling companies to track expenses and verify transactions [6] Group 3: Differentiated Services for Various Business Stages - Digitalization needs vary significantly across different FMCG categories, necessitating customized solutions based on product characteristics and company stages [8] - High-end dairy products focus on preventing channel diversion, while low-cost yogurt prioritizes terminal sales activation [8] - Aichuang Technology offers a SaaS platform that allows small and medium-sized enterprises to adopt standardized modules based on their needs, enhancing efficiency without requiring extensive budgets [8] Group 4: From Tools to Ecosystems - "One product, one code" is seen as the starting point for a broader digital transformation that redefines business logic [9] - Aichuang Technology's approach connects production, supply chain, marketing, and finance, creating a comprehensive digital ecosystem [10] - The company has provided digital transformation solutions for over 20,000 production lines, showcasing its core competency in the industry [10] Group 5: Future Vision and Industry Impact - Aichuang Technology aims to create a "digital ecosystem" across all traditional industries, not just FMCG [12] - The company's solutions have expanded into sectors like construction and medical devices, emphasizing the core principle of connecting people and goods [12] - The ultimate goal is to enhance operational efficiency for traditional enterprises, allowing smaller companies to compete effectively with larger ones [13]