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五角场万达广场成了一个沉浸式的大唐武侠江湖 一场游园会 每天引来26万人次
Jie Fang Ri Bao· 2025-09-01 01:36
Core Insights - The event held at Shanghai Wanda Plaza for the 16th anniversary of "Jian Wang 3" attracted over 260,000 visitors, exceeding expectations [1] - The sales of official merchandise reached 550,000 yuan within two and a half days, with over 60 merchants collaborating to offer exclusive deals [1][5] - The immersive experience transformed the entire plaza into a themed environment, enhancing player engagement and driving foot traffic to local businesses [2][5] Group 1: Event Overview - The anniversary celebration featured extensive game-themed decorations across four buildings, creating an immersive experience for attendees [2] - Players dressed in cosplay were prevalent, with over 1,000 participants, enhancing the community atmosphere [2][3] - The event successfully integrated gaming culture with retail, leading to increased consumer spending in the area [5][6] Group 2: Merchandise and Sales - The "Xishanju Department Store" was established rapidly, becoming a focal point for merchandise sales, with long queues forming for popular items [5] - The "Tianjiang Hongyun. Qiyun Pool" product line was particularly well-received, prompting the store to halt queues to manage inventory [5] - Overall merchandise sales during the event reached 550,000 yuan, indicating strong demand for game-related products [5] Group 3: Local Business Impact - Local restaurants and cafes experienced a surge in customers, with themed menu items attracting attention [6][7] - Over 60 local businesses participated in the event, offering exclusive discounts to attendees, further stimulating local commerce [7] - The event's success may lead to the establishment of a permanent gaming-themed attraction in Shanghai, enhancing the city's appeal to gamers [7]