商圈提质升级

Search documents
成都出台商圈提质升级三年行动方案 今年吸引三十家现象级品牌首店入驻
Si Chuan Ri Bao· 2025-08-25 06:49
Core Insights - Chengdu aims to enhance its commercial districts through a three-year action plan (2025-2027), focusing on a "4+12+57" urban commercial structure to elevate the quality of shopping areas and support the development of an international consumption center [1][2] Group 1: Commercial District Development - Over 30 large-scale promotional activities will be held in the "4+12" core commercial districts this year, attracting 30 flagship brand stores and 20 international brands [1] - The plan targets a 6% increase in commercial sales in key districts, aiming for both economic growth and social benefits [1] - Each commercial district will have tailored strategies for optimization, defining geographical boundaries and functional themes to create a differentiated development pattern [1][2] Group 2: World-Class Commercial Districts - The Spring Street commercial area will focus on becoming an "international fashion consumption landmark" with a specific structural layout [2] - The Jiaozi Park commercial area will integrate "park + technology + fusion" themes, introducing cross-industry projects and a financial technology experience center [2] - The West Expo City commercial area will center on "exhibition economy + consumption upgrade," creating an international exhibition consumption hub [2] Group 3: Urban-Level Commercial Districts - The Rongbei Hub commercial area will emphasize "station-city integration," promoting area renewal and comprehensive development [2] - The Kuanzhai Alley commercial area will focus on "Tianfu cultural experience," integrating with the Luomashi area [2] - The Dazhong commercial area will position itself as a "youth trend consumption hub" [2] Group 4: Regional-Level Commercial Districts - Regional commercial areas will enhance convenience and unique functions, creating a 15-minute convenient living circle for residents [2] - There will be a focus on historical culture and unique industry resources to cultivate distinctive business formats [2] Group 5: Key Initiatives - The plan emphasizes spatial optimization, scene innovation, environmental quality improvement, and model innovation, proposing 16 key initiatives [3] - Initiatives include aligning commercial areas like Chunxi Road and Jiaozi Park with international standards and enhancing commercial facilities [3] - The establishment of a global new product launch site and the promotion of the "FA@Chengdu" brand are also highlighted [3][4]