填补华南顶奢商业的空白。 作者/杨继云 报道/投资界PEdaily 终于，SKP要落地广州了。 投资界获悉，本周越秀集团与北京华联（SKP）在北京正式签署合作协议：全球顶级商 业品牌SKP的 华南首店落子广州珠江新城马场地块。 从 2 3 6 亿 元 天 价 拿 地 ， 到 闪 电 签 约 顶 奢 百 货 ， 此 番 不 仅 填 补 了 华 南 顶 级 重 奢 商 业 的 空 白，更是助力广州建设国际消费中心城市。 这 也 是 广 州 招 商 引 资 的 开 门 红 —— 刚 刚 过 去 的 广 州 新 春 第 一 会 上 ， 定 调 2 0 2 6 是 广 州 的"招商引资年"。此时此刻，广州比任何时候都更为迫切。 236亿买地 北京顶奢商场南下 先要从一场土拍说起。 2月2 5日，历经2 4 3轮竞价、近9小时鏖战，越秀集团以2 3 6亿元总价成功竞得珠江新城 马场地块，创下广州2 0 1 0年以来单宗地块成交总额最高纪录。 马场地块，被称为 "珠江新城的最后一块宝地"。 它地处广州珠江新城-金融城-琶洲三大CBD构成的黄金三角核心交汇点，总用地面积约 1 9 . 4 5万平方米，计容总建筑面积达5 6 ...

文/图 羊城晚报全媒体记者 陈玉霞 马年第一地、广州天河区马场1期地块于2月25日顺利出让，被越秀地产以约236亿元总价夺得。拿地即冲刺，羊城晚报记者27日在现场看到，该地块目前已 经在施工。根据相关规划，马场地块将蝶变为具有世界级吸引力的"人民文体新客厅·国际商都消费地"。 根据规划，马场片区定位为"人民文体新客厅·国际商都消费地"，以23公里"超级绿链"为基底，打造多元共享、多维联通的"超级"开放空间。同时，引入高端 消费场景，融合公园嵌入式商业和主题型、体验型商业，布局花园式及超甲级总部办公，打造"顶奢百货+高端酒店+特色体验"一体化消费链，支撑广州建 设国际消费中心城市，助力珠江经济带能级跃升。 编辑：邬嘉宏 25日，马场地块在激烈的争夺中顺利出让，最终被越秀地产以约236亿元总价夺得，折合住宅楼面地价8.55万元/平方米，刷新纪录位列历年来楼面地价第 一。从总价来看，该地块仅次于255亿元的亚运城地块，位列广州宅地成交总价第二。 世界级定位，蝶变在即 马场片区地处天河区核心地段，北临黄埔大道，南抵花城大道，东靠华南快速干线，西接马场路，恰好位于珠江新城、琶洲CBD与广州国际金融城三大板 块的几何中心 ...

推动文化遗产合理利用，围绕商旅文体融合发展，彰显区域文化与自然资源特色价值，构建资源共享、 市场共建、品牌共塑、客源互送的区域一体化文化旅游协同合作网络。 ——《现代化首都都市圈空间协同规划（2023—2035年）》 京华图景 游览完环球影城，游客周女士和朋友按照攻略来到一路之隔新开业的湾里商业综合体。商场里潮流品牌 店铺林立，时尚、艺术与奇特体验交融的逛街体验，让她感到眼前一亮。开业首月，湾里·王府井 WellTown累计客流突破330万人次，累计销售突破3亿元。过去一年，北京商业新地标不断崛起，首店 经济、国潮文化、文商旅体展融合发展活力四射，彰显国际消费中心城市建设的蓬勃气象。 习近平总书记在考察北京时多次指出，要努力把北京建设成为国际一流的和谐宜居之都，强化"首都风 范、古都风韵、时代风貌"的城市特色。建设国际消费中心城市，正是落实首都城市战略定位、推动高 质量发展的必然要求。 2021年7月，国务院批准北京等5个城市率先开展国际消费中心城市培育建设。由此，北京进入了以"消 费"为重要引擎推动高质量发展的新阶段。 过去五年来，京城商业版图持续扩容，超500万平方米的新商业空间如雨后春笋般涌现，王府井、 ...

记者 舒抒 伴随入境游进一步放开，武康路上的外国游客数量稳步增长，商户主理人们将春节视为向境外游客 传播中国文化的绝佳机会。一些商户为自家的玩偶和毛绒挂件产品设计了汉服、旗袍等新"皮肤"，作为 新春特别款销售。还有商户鼓励店员主动用中文向境外游客说"新春快乐""春节快乐"，激起对方学习这 句应景中文的兴趣，带一些旅游纪念品和照片之外的特别记忆回国。 这更像是另一个层面的"扎台型"：自信的中国年轻人大方地向全球游客展示自己的语言和文化，鼓 励后者在社交媒体上记录并传播真实的中国，以及中国青年的精神风貌。 西岸梦中心是这两年上海新的网红打卡地。今年春节，西岸梦中心给我一种身处《攻壳机动队》 的"赛博感"。高饱和色块叠加红到发紫的霓虹元素，让这里的"水岸新春季"充满了特别的年味。 我想，除了春节本身对中国人的重要性，上海成熟的消费氛围、包容的创新消费要素以及激烈的商 业地产竞争，都是大家争相把"年味"玩出花的原因。 眼下，国际消费中心城市建设已被纳入上海加快建设"五个中心"、持续提升城市能级和核心竞争力 的重要一环——消费在上海有如此的战略地位，遇上春节这么重要的时令，商家可不得变着法子吸引目 光、做强品质？ "年 ...

（来源：上观新闻） 当人们生活富足，没有什么是非等到过年才能买到、吃到、玩到的，"年味"的来源需要一些感官刺激。 新春，去上海特色街区、滨江水岸走走逛逛，领略那些别出心裁的布置和装饰，仿佛一场"美育之旅"。 除了市政道路上各区发挥自己的创意、审美装点的新春元素，已经从普通名词变成互联网热梗的"上海 主理人"，也在努力为这座城市"扎台型"，装点自家商铺的门面。他们这么做不只是为了让自己的生意 更好、门店更有辨识度，而是真心希望为这座城市增添不一样的年味。 心 舒抒 摄 西岸梦中 愚园路：预算不论大小 2025年相较往年，愚园路的人流增幅有所趋缓。部分商户将其归结为一家十年网红店的搬离。这件事背 后的缘由各有说法，但大部分人更关心的是，谁来接盘这么有显示度的位置，以及"接盘侠"是否也 是"视觉系"。毕竟，以往逢年过节，原先在此的商户都会精心"整活"弄上漂亮的气膜装置，从未重复且 次次充满巧思。 愚园路bebaked 去年夏天，愚园路草坪旁的洋房围上了施工围挡，新商户的答案揭晓，也是一家售卖漂亮甜点、容易出 片的烘焙品牌"bebaked"。去年国庆开业后，愚园路西段的人流开始逐渐回笼。 元旦过后，这家店换上了新春装 ...

Core Viewpoint - Qingdao is actively promoting its "Le Gou Qingdao" urban consumption brand to stimulate consumer spending during the Spring Festival, aiming to create a vibrant holiday atmosphere and enhance the city's status as an international consumption center [2][3][4] Group 1: Event Highlights - Qingdao is hosting various Spring Festival market activities in key commercial areas, featuring cultural performances, traditional crafts, and interactive experiences that blend modern and traditional elements [2] - The city is leveraging its natural resources and cultural heritage in Laoshan District to create unique tourism experiences, including immersive activities and traditional cultural showcases [2] - A total of 37 Spring Festival cultural tourism projects are being launched in scenic areas, encouraging visitors to engage with local traditions while enjoying the natural beauty [2] Group 2: Consumption Initiatives - The city is focusing on six major consumption sectors: food, accommodation, transportation, tourism, shopping, and entertainment, with innovative campaigns designed to enhance the overall consumer experience [3] - A series of ten themed events will take place from New Year's Eve to the Lantern Festival, each with unique focuses to attract consumers and stimulate spending [3] Group 3: Support Policies - Qingdao is increasing subsidies for trade-in programs during the Spring Festival, promoting sales in automotive, home appliances, and digital products [4] - The city is allocating 30 million yuan in automotive consumption subsidies and an additional 16 million yuan in consumption vouchers across various sectors to benefit residents and tourists [4] - A digital platform is being utilized to streamline access to various consumer experiences, ensuring a seamless experience for users [4]

作为全国最大的TOD综合交通枢纽，广州白云站正迎来节前客流高峰。孙志洋来到候乘室、指挥中 心，实地察看旅客引导、智慧调度等情况，并听取周边产业发展汇报。他强调，要全力做好春运服务保 障，科学研判客流趋势，优化运力调配和接驳衔接，落细便民暖心举措，营造平安有序、喜庆祥和的节 日环境。要依托枢纽优势，加快推动国际医养消费中心、时尚之都建设，推进站城融合和"三旧"改造， 将"人流"转化为"消费流"。 孙志洋指出，今年春节来穗在穗人员多，大型活动密集，对城市运行是重大考验。各级各部门要始终绷 紧安全这根弦，以"时时放心不下"的责任感，统筹抓好安全生产、春运服务、市场保供等各项工作，精 心组织好文旅体促消费活动，让市民游客欢乐祥和过大年。 让市民游客欢乐祥和过大年 2月13日下午，广州市市长孙志洋到白鹅潭烟花汇演现场指挥部、聚龙湾太古里、广州白云站，督导检 查春节期间安全生产和城市运行保障等工作，看望慰问一线工作人员。 在2026年广州白鹅潭烟花汇演现场指挥部，孙志洋深入观演区、亲水平台等地，听取筹备工作汇报，详 细询问燃放准备、安保力量部署等情况。他强调，要坚持安全与精彩并重，精细做好烟花燃放、人流疏 导、交通组织、 ...

Core Insights - The transformation of Xinhua Department Store into Ccmall represents a shift from a traditional retail model to a community service center, addressing the evolving consumer needs in Beijing's urban landscape [3] Group 1: Project Overview - Ccmall reopened on February 11, 2023, after being rebranded from Xinhua Department Store, which has been a commercial landmark in Beijing for 19 years [1] - The upgraded Ccmall features multiple themed areas such as "Light Island Forest," "Floating Island Secret Realm," and "Light Bathing Garden," aimed at enhancing the shopping and leisure experience [1] - The project has introduced over 100 brands including NIKE, Adidas, Huawei, and Xiaomi, covering various categories like daily necessities, electronics, and jewelry to meet local consumer demands [1] Group 2: Market Context - The upgrade of Ccmall is part of a broader trend of traditional department stores being revitalized to attract consumer attention, particularly in Beijing's second ring road [2] - The New Street area, where Ccmall is located, is a key commercial hub connecting several important districts, necessitating new commercial offerings to satisfy consumer needs [2] - The upgrade aligns with Beijing's "urban renewal" and "international consumption center" initiatives, making the enhancement of the New Street commercial area a critical focus [2] Group 3: Strategic Insights - Experts suggest that the commercial projects in Beijing's second ring should focus on elements such as scene creation, business types, culture, and convenience to balance traditional and modern consumer experiences [2] - The transformation aims to create a "15-minute convenient living circle" by reducing traditional retail space and increasing the presence of first stores, experiential offerings, and cultural activities [2] - The key to successful upgrades lies in breaking away from traditional business models while respecting the existing customer base, ensuring a smooth transition to a more diversified service offering [3]

Core Viewpoint - The transformation of Xinhua Department Store into Ccmall represents a shift from traditional retail to a multi-experience commercial space, addressing the insufficient commercial supply in the area and aiming for "breakthrough" growth through differentiation, cultural integration, and innovative experiences [1][6]. Group 1: Project Overview - Ccmall has undergone significant internal restructuring, introducing various themed areas such as "Light Forest," "Floating Island Secret Realm," and "Light Garden," enhancing the shopping experience [5]. - The project has attracted over a hundred brands, including NIKE, Adidas, Huawei, Xiaomi, and others, covering categories like daily necessities, electronics, and jewelry, catering to local consumer needs [5]. - More than 70 dining and entertainment brands have been introduced, with some being the first stores in Beijing or the Xicheng District [5]. Group 2: Market Context - The upgrade of Ccmall reflects a broader trend in Beijing's commercial landscape, where traditional department stores are being revitalized to attract consumer attention, particularly in the second ring road area [6][7]. - The New Street area is a key commercial hub in Beijing, connecting several important business districts, necessitating new commercial offerings to meet consumer demand [6]. Group 3: Strategic Insights - The upgrade aligns with Beijing's "urban renewal" and "international consumption center" initiatives, making the enhancement of the New Street commercial area a critical task [7]. - Experts suggest that commercial projects in the second ring should focus on elements like scene creation, business types, culture, and convenience, balancing traditional and modern retail experiences [7][8]. - The transformation from a "shopping venue" to a "community service center" is emphasized, with a focus on precise services for local residents and the integration of digital capabilities and experiential offerings [8].

Core Viewpoint - The Sichuan provincial government is focusing on boosting consumption as a key topic during the "Two Sessions," with specific actions outlined in the 2026 government work report to enhance traditional and new consumption, as well as service consumption [1] Group 1: Consumption Boosting Initiatives - The Sichuan government plans to implement special actions to stimulate consumption and increase urban and rural residents' income [1] - Chengdu aims to deepen its construction as an international consumption center city, with discussions on enhancing consumption scenarios including landmark shopping districts and unique cultural experiences [1] - Chengdu's retail sales of consumer goods exceeded 1 trillion yuan in 2023, making it the sixth city in China to reach this milestone, with a target of 1.1 trillion yuan by 2025 [2] Group 2: Service Consumption Development - The government report emphasizes the need to expand service consumption by tapping into potential areas such as transportation, housekeeping, and online audio-visual services [2] - Chengdu is accelerating the development of service consumption, focusing on integrating cultural, commercial, and tourism experiences, and promoting nighttime economy [2][3] Group 3: Enhancing the Value Chain - Recommendations include enhancing the service consumption value chain by focusing on high-value, experiential services, particularly in healthcare and professional services [3] - The development of "low-altitude economy" is suggested, with plans for low-altitude tourism and drone performances to create new consumption scenarios [3] Group 4: Optimizing Existing Commercial Spaces - There is a need to shift from "incremental construction" to "stock optimization" in Chengdu's commercial landscape, addressing the vitality of existing commercial entities [4] - Suggestions include transforming traditional commercial spaces into multi-functional areas that incorporate cultural and social experiences [4] Group 5: Global Consumption Hub - Chengdu is encouraged to transition from "buying globally" to "selling globally," aiming to establish itself as a global hub for consumer goods distribution and innovation [5] - The city should strengthen its role in promoting local products internationally and attract regional headquarters and R&D centers for brands [5][6] Group 6: New Retail Experiences - The promotion of a "front store, back warehouse" retail model is suggested to enhance consumer convenience and create a new benchmark for offline shopping [6] - Recommendations include establishing night markets featuring local cuisine to enrich the nighttime economy and enhance tourism appeal [6]