商场休息区设计优化
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长沙商场“一座难求”“不够舒适”?记者调查:有商场座位已优化舒适度|消费新观察
Sou Hu Cai Jing· 2025-11-03 02:52
Core Viewpoint - The article highlights the insufficient supply of public resting areas in shopping malls in Changsha, which affects consumer experience and satisfaction [1][12]. Group 1: Consumer Feedback - Consumers have reported difficulty in finding resting spots due to limited seating and the presence of paid massage chairs occupying available spaces [1][2]. - Many shoppers express that the current seating arrangements do not meet the needs of different demographics, particularly the elderly, who require more comfortable seating with back support [12][13]. - Suggestions from consumers include increasing the number of resting areas and improving the comfort and design of seating to enhance the shopping experience [12][13]. Group 2: Mall Design and Layout - Some malls lack adequate resting areas, with certain locations having only a few hard-surface seats without back support, while others have more comfortable seating options [2][9]. - The design of resting areas varies significantly across different malls, with some incorporating greenery and comfortable seating, while others prioritize space for paid services [6][11]. - A well-designed resting area can serve as a key attraction for consumers, enhancing their overall shopping experience and encouraging longer visits [14]. Group 3: Industry Insights - Industry experts emphasize the importance of balancing revenue generation with consumer experience, suggesting that malls should not prioritize paid services at the expense of public resting areas [14]. - Properly designed resting areas can increase customer dwell time and improve overall satisfaction, which is crucial for long-term consumer retention and spending [14]. - The article suggests that integrating functional and aesthetic elements in the design of resting areas can enhance the competitive edge of shopping centers [14].