Core Insights - The article discusses the rapid growth and transformation of the billiards industry in China, highlighting its evolution from street-level venues to upscale establishments in shopping malls [6][9][10]. Industry Growth - In 2024, nearly 140,000 new billiards-related enterprises are expected to be established in China, with a market size projected to reach 87.2 billion yuan, reflecting a year-on-year growth of 20.5% [6][9]. - By 2030, the market size is anticipated to exceed 192 billion yuan, indicating significant long-term potential [6]. Evolution of Billiards Halls - The evolution of billiards halls in China can be categorized into three phases: initial popularization in the 1980s, professionalization in the 2000s, and the current technological and experiential transformation post-2020 [9][10][13]. - The introduction of technology, such as smart systems for self-service billiards halls, has driven the latest growth phase, with some brands expanding thousands of locations within months [13][19]. Business Model - The business model of billiards halls has shifted to a multi-revenue structure, including table fees, value-added services, and ancillary businesses [17][22]. - Table fees remain the core revenue source, accounting for over 50% of income, while value-added services contribute approximately 20-25% [17][22]. - The cost structure is primarily fixed, with rent being a critical factor for profitability, especially in first-tier cities where monthly rents can reach 80-150 yuan per square meter [19][22]. Customer Demographics - The primary customer base for shopping mall billiards halls consists of young adults aged 18-30, who view these venues as social spaces rather than just places to play [26][28]. - There is a growing trend of female participation in billiards, supported by the more welcoming environments of modern billiards halls [28]. Market Dynamics - The competitive landscape shows significant differentiation in profitability, with leading brands benefiting from supply chain efficiencies and brand recognition, while many smaller or mid-tier establishments struggle to maintain profitability [22][29]. - Successful billiards halls are characterized by precise market positioning, catering to different demographics and preferences based on their location [24][29].