Core Viewpoint - The article discusses the rapid growth and transformation of the billiards industry in China, highlighting the shift from traditional street billiard halls to modern, upscale billiard clubs located in shopping malls, driven by changing consumer preferences and investment interest [5][6][22]. Industry Growth - In 2024, nearly 140,000 new billiard-related enterprises are expected to be established in China, with a market size projected to reach 87.2 billion yuan, reflecting a year-on-year growth of 20.5%. By 2030, the market is anticipated to exceed 192 billion yuan [5][6]. - Investment in the billiards sector has surged, with significant funding rounds such as Tencent's investment in the self-service billiard brand Xiao Tie and a 10 million yuan angel round for the 24-hour self-service billiard brand Dou Dou [5][6]. Evolution of Billiard Halls - The evolution of billiard halls in China can be categorized into three phases: the initial popularization in the 1980s, the professionalization driven by star players in the mid-2000s, and the recent technological transformation post-2020, which has seen the rise of smart, self-service billiard halls [7][8][9]. - The current trend shows a migration of billiard halls from street corners to shopping malls, with a focus on creating a clean, bright, and smoke-free environment that appeals to younger consumers [9][10]. Business Model and Revenue Streams - The business model of mall-based billiard halls has evolved to include a diversified revenue structure comprising table fees, value-added services, and ancillary businesses. Table fees account for over 50% of revenue, while value-added services contribute approximately 20-25% [12][13]. - The pricing for table fees varies significantly, with first-tier cities charging around 50 yuan per hour, while second-tier cities and county-level markets charge about 30 yuan [13][15]. Cost Structure and Profitability - The cost structure of billiard halls is primarily fixed, with rent, equipment, labor, and marketing being the main components. Rent is a critical factor influencing profitability, with monthly rents in first-tier cities reaching 24,000 to 45,000 yuan for a 300-square-meter space [14][15]. - The profitability of billiard halls varies widely, with leading chain brands enjoying higher net profit margins due to better supply chain management and brand recognition. In contrast, many independent or mid-tier establishments struggle to maintain profitability [17][18]. Target Demographics - The primary customer base for mall billiard halls consists of young adults aged 18-30, who view these venues as social spaces rather than just places to play billiards. The environment caters to various demographics, including business professionals seeking informal meeting spaces [21][22]. - There is a growing trend of female participation in billiards, supported by the modern, welcoming atmosphere of shopping mall billiard halls [21][22]. Conclusion - The rise of billiard halls in shopping malls represents a convergence of standardized experiences, evolving consumer demands, and the need for experiential retail. While the industry shows promise, success hinges on precise market positioning and resource alignment [23].

Core Insights - The article discusses the rapid growth and transformation of the billiards industry in China, highlighting its evolution from street-level venues to upscale establishments in shopping malls [6][9][10]. Industry Growth - In 2024, nearly 140,000 new billiards-related enterprises are expected to be established in China, with a market size projected to reach 87.2 billion yuan, reflecting a year-on-year growth of 20.5% [6][9]. - By 2030, the market size is anticipated to exceed 192 billion yuan, indicating significant long-term potential [6]. Evolution of Billiards Halls - The evolution of billiards halls in China can be categorized into three phases: initial popularization in the 1980s, professionalization in the 2000s, and the current technological and experiential transformation post-2020 [9][10][13]. - The introduction of technology, such as smart systems for self-service billiards halls, has driven the latest growth phase, with some brands expanding thousands of locations within months [13][19]. Business Model - The business model of billiards halls has shifted to a multi-revenue structure, including table fees, value-added services, and ancillary businesses [17][22]. - Table fees remain the core revenue source, accounting for over 50% of income, while value-added services contribute approximately 20-25% [17][22]. - The cost structure is primarily fixed, with rent being a critical factor for profitability, especially in first-tier cities where monthly rents can reach 80-150 yuan per square meter [19][22]. Customer Demographics - The primary customer base for shopping mall billiards halls consists of young adults aged 18-30, who view these venues as social spaces rather than just places to play [26][28]. - There is a growing trend of female participation in billiards, supported by the more welcoming environments of modern billiards halls [28]. Market Dynamics - The competitive landscape shows significant differentiation in profitability, with leading brands benefiting from supply chain efficiencies and brand recognition, while many smaller or mid-tier establishments struggle to maintain profitability [22][29]. - Successful billiards halls are characterized by precise market positioning, catering to different demographics and preferences based on their location [24][29].

周五晚上七点，刘莎莎的台球俱乐部内，20张球桌已有一半亮起了灯。在接下来的两小时，这个位于影 城和KTV旁的空间将迎来一天的高峰，年轻人们三五成群，在绿色台尼旁握杆、俯身、瞄准、推杆。 这样的场景正出现在全国各地。 天眼查数据显示，2024年国内新增台球相关企业接近14万家，截至11月1日的公开数据显示，2025年新 增注册台球相关企业4.7万余家。艾媒咨询的调研更直观：2024年中国台球市场规模达872亿元，同比增 长20.5%，预计2030年将突破1920亿元。 资本市场也已开始关注台球行业。近两年内，台球相关投资火热，2023年腾讯领投自助台球品牌小铁上 亿元融资，2024年，由未名海基金投资，24h自助台球厅品牌豆豆台球完成1000万元天使轮融资。 与此同时，曾经藏在街头巷尾、带着"草根"标签的台球厅，如今密集扎根购物中心，从一线城市的核心 商圈到县城的新兴商场，几乎都能看到装修精致、智能化十足的台球会所，它们正成为年轻人娱乐消费 的新选择。 从街头板凳到商场旺铺，台球厅的三次进化与城乡分野 台球传入中国的轨迹，本身就是一部消费升级的缩影。19世纪末，象牙制成的台球是上层阶级的专属娱 乐，与普通民众绝 ...