Core Points - The 15th China International Trademark Brand Festival opened in Taiyuan, Shanxi, focusing on the theme of "Inheritance, Transformation, and Sharing" to promote the construction of well-known Chinese trademarks and brands [1][2] Group 1: Event Overview - The festival is co-hosted by the China Trademark Association and the Shanxi Trademark Brand Standardization Construction Promotion Association, featuring activities such as the "China Trademark Annual Conference" and the "China Brand Trademark Expo" [1] - The "China Trademark Annual Conference" includes over 20 specialized meetings addressing issues related to trademark registration, utilization, protection, management, and service, with a focus on intellectual property protection in new business formats [2] - The "China Brand Trademark Expo" showcases outstanding enterprises, quality intellectual property service institutions, and geographical indication products, highlighting the value of trademark brands in fostering innovation and accelerating new productivity development [1][2] Group 2: Conference Highlights - The annual conference innovatively combines traditional meeting advantages with new formats, featuring discussions on topics such as trademark cancellation review and governance, legal issues in brand collaboration, and cross-border brand protection strategies [2] - International features are maintained with events like the International Trademark Law Dynamics Seminar and the Madrid System User Roundtable, facilitating dialogue among experts to share cutting-edge information on international trademark law [2] - The expo spans over 16,000 square meters, divided into three distinct areas: "Goods Trademark Exhibition Area," "Service Trademark Exhibition Area," and "Geographical Indication Exhibition Area," with participation from over 600 domestic exhibitors and nearly 20 overseas exhibitors from countries like the USA and Poland [2] Group 3: Industry Impact - The China International Trademark Brand Festival has become one of the largest communication platforms in the global trademark brand field, attracting over 4,000 professionals, entrepreneurs, and scholars from around the world to discuss innovation and development in trademark branding [3]

Core Insights - China has been strengthening its trademark brand work, focusing on creating well-known trademarks supported by technological innovation, with trademark pledge financing registration amounting to over 300 billion yuan in 2024 [1] Group 1: Trademark Brand Development - The country has revised regulations for expedited trademark registration applications and improved examination mechanisms, enhancing policy support [1] - Over 5,100 trademark brand guidance stations have been established, providing services to over 600,000 enterprises throughout the year, facilitating public trademark brand services [1] Group 2: International Trademark Registration - In 2024, Chinese applicants submitted 5,828 international trademark registration applications through the Madrid system, marking a 6.3% increase from the previous year, maintaining the third position globally for several consecutive years [1] Group 3: Brand Value and Global Standing - According to the World Intellectual Property Organization, the brand value of Chinese brands reached 1.76 trillion USD in 2024, ranking second globally, indicating an enhancement in the international influence of Chinese brands [1]