Core Insights - The domestic water purifier industry is seizing a critical opportunity to expand into the mid-to-high-end market, supported by national subsidies for appliance replacements [1][2] - Angel, a leading water purifier company, opened its "Asia No. 1 Store" in Shanghai, indicating a strong commitment to enhancing brand presence and leveraging strategic partnerships [1][5] - The introduction of water purifiers into the national appliance replacement subsidy program is expected to significantly boost the industry, with retail sales of water purifiers projected to grow [2][9] Industry Trends - The water purifier market is experiencing a rebound, with retail sales reaching 6.37 billion yuan in Q1 2025, a year-on-year increase of 18.3%, and water purifier sales specifically growing by 21.4% [2] - The average selling price of water purifiers has increased by 7.8% to 2,515 yuan, reflecting a shift in consumer preferences towards higher quality products [4] - The market is transitioning from a focus on basic parameters to enhancing the drinking water experience, with more products featuring advanced functionalities [5] Company Developments - Angel has rapidly expanded its retail presence, with 2,600 specialty stores and nearly 20,000 sales points across the country [5] - The company has invested significantly in R&D, developing its own long-lasting reverse osmosis membranes, which have surpassed imported alternatives in performance [6] - Angel is targeting the commercial market, providing solutions for various sectors, including restaurants and public facilities, indicating a broadening of application scenarios for water purifiers [7][8]