Core Insights - On has opened its first flagship store in Chengdu, marking the end of a five-year exploration period in China [1][3] - The company plans to expand its store count in China to over 100 by 2026, currently operating 66 stores [1][3] - On's new Cloudboom Strike LS shoe, featuring innovative LightSpray™ technology, aims to enhance production efficiency and comfort [5][6] Group 1: Store Expansion - The flagship store in Chengdu covers 500 square meters and showcases a variety of products for different sports [1][3] - On's strategy emphasizes the need for more self-operated retail stores in China, moving away from reliance on wholesale channels [3] - The company aims to open more flagship stores in both China and other regions in the future [1][3] Group 2: Product Innovation - The Cloudboom Strike LS is the first mass-produced racing shoe using LightSpray™, a technology that simplifies the manufacturing process [5][6] - The shoe weighs only 170 grams, making it lighter than competitors, which is crucial for professional runners [6] - On's team has developed a unique formula for the shoe's material, enhancing durability and comfort [5] Group 3: Financial Performance - On's annual compound growth rate from 2021 to 2024 exceeds 47% [7] - In 2024, the company reported a net revenue of 2.318 billion Swiss francs (approximately 19 billion RMB), a year-on-year increase of 29.4% [7] - The net profit for 2024 reached 242 million Swiss francs (approximately 1.984 billion RMB), showing a remarkable growth of 204% [7]