Core Insights - The cosmetics market in Zhejiang has seen a surge in consumer activity during the National Day holiday, supported by a robust industry valued at over 100 billion yuan, with a projected output of 122.5 billion yuan by 2024, ranking third in the country [1] - In the first half of 2025, Zhejiang's cosmetics exports reached 6.642 billion yuan, marking a year-on-year increase of 12.4%, accounting for over a quarter of the national total [1] Industry Development - The growth of the cosmetics industry is attributed to localized and clustered development strategies, with Lishui's ecological beauty industry showing significant progress, achieving an output value of 3.68 billion yuan in the first half of 2025, a 58% increase [2] - Shaoxing has emerged as a leader in raw material manufacturing, with the number of large-scale enterprises in the province's raw material sector ranking first, including a company producing over 40% of the nation's collagen solid raw materials [2] Policy and Integration - The Zhejiang Provincial Drug Administration has introduced 18 measures to support high-quality development in the cosmetics industry, promoting the integration of cosmetics with culture, tourism, and e-commerce [3] - In Zhuji, the combination of pearl cosmetics with local cultural tourism has led to innovative marketing strategies, generating monthly sales of around 10 million yuan through live streaming [3] - The fundamental approach to advancing "Zhejiang Beauty" involves reform, quality enhancement, and integration, with a focus on deepening the connection between the beauty economy and common prosperity [3]