u2003u2003统计显示，2024年国内化妆品市场交易额达1万亿元以上，其中国产品牌市场份额达 55.2%。在规模达万亿元的"美丽经济"中，国货美妆何以赢得越来越多消费者青睐？ u2003u2003东方美学厚植传统文化内涵 u2003u2003"点进美妆博主的测评视频，我就会'种草'性价比高、效果好、有国风文化的国货美妆产 品。"28岁的北京消费者魏光凤说，她发现身边越来越多的同龄人乐意为有国风文化元素的产品买单。 （原标题：超万亿化妆品市场，国货品牌占比超一半！） 国家药监局近日对外发布《关于深化化妆品监管改革促进产业高质量发展的意见》提出，加大产业扶持 力度。通过政策赋能推动品牌崛起，培育具有国际竞争力的民族品牌化妆品。 u2003u2003记者在各大电商平台搜索发现，从梅兰竹菊、青花瓷，到山水画，许多国货化妆品从传统文 化中汲取灵感，巧妙地将诗词歌赋、传统色彩、非遗工艺等融入产品设计、包装、命名及宣传中，让消 费者在使用产品的同时，也能感受到中华文化的博大精深。 u2003u2003中国特色植物也为国货美妆提供了源源不断的创新灵感。膜法世家目前已经开发了十几种中 国特色药用植物作为原料。 u2003 ...

东方美学厚植传统文化内涵 "点进美妆博主的测评视频，我就会'种草'性价比高、效果好、有国风文化的国货美妆产品。"28岁 的北京消费者魏光凤说，她发现身边越来越多的同龄人乐意为有国风文化元素的产品买单。 记者在各大电商平台搜索发现，从梅兰竹菊、青花瓷，到山水画，许多国货化妆品从传统文化中汲 取灵感，巧妙地将诗词歌赋、传统色彩、非遗工艺等融入产品设计、包装、命名及宣传中，让消费者在 使用产品的同时，也能感受到中华文化的博大精深。 新华社北京11月19日电题：超万亿化妆品市场，国货品牌占比超一半！ 新华社记者李傲秋、胡林果、袁敏 国家药监局近日对外发布《关于深化化妆品监管改革促进产业高质量发展的意见》提出，加大产业 扶持力度。通过政策赋能推动品牌崛起，培育具有国际竞争力的民族品牌化妆品。 统计显示，2024年国内化妆品市场交易额达1万亿元以上，其中国产品牌市场份额达55.2%。在规 模达万亿元的"美丽经济"中，国货美妆何以赢得越来越多消费者青睐？ 国家药监局数据显示，截至今年上半年，我国80个化妆品新原料完成备案，同比增长约80%，其中 70个由本土企业备案，彰显我国在原料研发领域的强劲动力。 在山东省济南市高新区 ...

Core Insights - The 17th Double 11 shopping festival highlights the significant role of beauty products, with a notable increase in sales of high-efficacy skincare products like serums and creams during this year's event [1] - Live-streaming e-commerce is emerging as a crucial driver for the growth of the "beauty economy," facilitating consumer insights, new product promotion, and brand value reconstruction [1] Group 1: Consumer Trends - Consumer demand is becoming more precise, with a clear shift towards "moisturizing and repairing" skincare needs, leading to a preference for high-efficacy single products over large sets [2] - The understanding of personal skincare needs is maturing, prompting consumers to favor targeted solutions that meet specific skincare steps [2] Group 2: Brand Performance - The brand Han Shu achieved nearly 50% growth on the first day of Double 11, focusing on ingredient research and launching representative products like the "X Peptide" cream [2] - Traditional domestic brands are successfully transitioning to technology-driven anti-aging brands, aligning with market demands through effective consumer education [2] Group 3: New Product Launches - Live-streaming platforms have become essential for new brands and products, with a significant increase in the number of new products launched during this year's Double 11 [3] - The introduction of sample events in live-streaming sessions has allowed consumers to experience products more thoroughly, contributing to the success of new launches like the Baique Ling Jade Cream [3] Group 4: Emerging Brands - New brands such as Zhan Mei Ya and Tong Pin are showing strong growth, becoming key players in the Double 11 "dark horse" category [4] Group 5: Domestic Brand Growth - Domestic beauty brands are experiencing a comprehensive surge, with Shanghai-based brands like Shuang Mei achieving over 100% sales growth on the first day of Double 11 [5] - The brand's successful content strategy has helped it reach a broader audience, leading to products selling out immediately upon launch [5] - The role of live-streaming platforms is pivotal in validating new products and accelerating the growth of emerging brands while helping traditional brands reshape their image [5]

当前，临平"时尚版图"正在强势扩张。11月9日，位于临平新城艺尚小镇的摩尚·PARK项目正式启 动建设，这标志着这片时尚热土再添一座重量级产业地标。 摩尚·PARK的入驻精准填补了临平时尚产业的空白领域。此前，作为"世界级时尚小镇"的艺尚小镇 已形成品牌服装产业集聚，但在美妆产业方面缺乏基础。"引入摩尚·PARK 项目，能完善临平新城'服装 +美妆'的泛时尚产业矩阵，快速补全本地时尚产业链。摩尚·PARK 建成后，可以与艺尚小镇服装产业共 享行业峰会、新品发布会资源，有助于本地美丽经济产业协同发展，为临平新城打造'全国数字时尚高 地'提供核心支撑。"临平新城产业发展中心招商一科科长亓晓冰表示。 据悉，摩尚·PARK项目总投资超50亿元，总占地约284亩，涵盖美妆时尚产业总部集聚区、美妆时 尚网络平台合作基地、美妆时尚产业电商直播基地、中国美妆科技创新研究院、国际美妆时尚人才学院 等多元功能板块，旨在打造国家级美妆服装时尚产业总部聚集中心，构建一个集设计研发、品牌运营、 供应链管理、直播电商于一体的全产业链生态圈，致力建造一个"美妆小镇"。 建成运营后，"美妆小镇"预计将吸引大批国内外领先的美妆时尚品牌总部、研 ...

Core Insights - The article discusses the economic development driven by the African daisy flower in Yuping, Guizhou, highlighting its role in promoting the "beautiful economy" [1][2][3][4][5]. Economic Impact - The cultivation of African daisies has significantly boosted local income, with farmers reporting an increase of over 30% in their earnings due to the flower's popularity [1][2]. - The local government has invested in infrastructure and marketing to support the flower industry, aiming to attract more tourists and enhance the region's economic profile [3][4]. Industry Growth - The African daisy industry in Yuping has seen rapid growth, with production areas expanding to over 1,000 hectares, contributing to the local economy [2][5]. - The flower has become a key product for local exports, with sales reaching millions, indicating a strong market demand [1][3]. Community Development - The rise of the African daisy industry has led to job creation, with many locals finding employment in cultivation, processing, and tourism-related services [4][5]. - Community initiatives have been launched to promote sustainable practices in flower farming, ensuring long-term benefits for the environment and local residents [2][3].

Group 1: Global Business Engagement - Entrepreneurs from 17 countries gathered in Shanghai to discuss the theme "Open, Innovation, Inclusion - Towards Shanghai's Development Strategy 2030," reflecting their confidence in China's development prospects and the global value of the Chinese market [1] - The event highlighted China's transformation from a "world factory" to a "global innovation hub," with companies expressing their intent to launch new products and technologies in China [2][3] Group 2: Investment and Market Opportunities - Mizuho Securities (China) Co., Ltd. became the first foreign-funded securities firm approved in China this year, indicating strong growth potential in China's bond market [5] - China is continuously optimizing its business environment and expanding institutional openness, with significant reductions in foreign investment restrictions across various sectors [5][6] Group 3: Consumer Market Trends - The Chinese market is witnessing new consumption trends such as health consumption, silver economy, and cultural tourism, presenting opportunities for multinational companies [7] - Companies like L'Oréal and Novartis are increasing their investments in research, production, and services in China, reflecting confidence in the market's resilience and potential for growth [7][8]

Core Insights - The cosmetics market in Zhejiang has seen a surge in consumer activity during the National Day holiday, supported by a robust industry valued at over 100 billion yuan, with a projected output of 122.5 billion yuan by 2024, ranking third in the country [1] - In the first half of 2025, Zhejiang's cosmetics exports reached 6.642 billion yuan, marking a year-on-year increase of 12.4%, accounting for over a quarter of the national total [1] Industry Development - The growth of the cosmetics industry is attributed to localized and clustered development strategies, with Lishui's ecological beauty industry showing significant progress, achieving an output value of 3.68 billion yuan in the first half of 2025, a 58% increase [2] - Shaoxing has emerged as a leader in raw material manufacturing, with the number of large-scale enterprises in the province's raw material sector ranking first, including a company producing over 40% of the nation's collagen solid raw materials [2] Policy and Integration - The Zhejiang Provincial Drug Administration has introduced 18 measures to support high-quality development in the cosmetics industry, promoting the integration of cosmetics with culture, tourism, and e-commerce [3] - In Zhuji, the combination of pearl cosmetics with local cultural tourism has led to innovative marketing strategies, generating monthly sales of around 10 million yuan through live streaming [3] - The fundamental approach to advancing "Zhejiang Beauty" involves reform, quality enhancement, and integration, with a focus on deepening the connection between the beauty economy and common prosperity [3]

Core Insights - The "beautiful economy" is thriving in Taiyuan, Shanxi, as the local flower market becomes lively ahead of the holiday season [1][3] Group 1: Market Trends - A large flower market in the Xinghualing District of Taiyuan is bustling with merchants displaying vibrant flowers, attracting many citizens [1] - Colorful flowers are the most popular among consumers, with merchants preparing auspicious flowers to meet the demand [3] Group 2: Consumer Behavior - Citizens in Shanxi express a desire to refresh their surroundings during the National Day holiday by purchasing new flowers to enhance their mood [4] - Merchants highlight specific flowers like "Golden Fruit," which symbolizes wealth, and various盆景 (potted plants) that carry auspicious meanings, such as "Green Fortune" [6]

Core Viewpoint - The newly introduced measures aim to promote high-quality development in the cosmetics industry in Shanghai, focusing on brand building and innovation in technology and services [1][4]. Group 1: Measures and Initiatives - The measures consist of 11 initiatives across four areas: technological innovation, service system innovation, ecological development, and industrial layout optimization [2]. - Financial support is provided for new raw materials, with a maximum of 2 million yuan for registered new materials and 500,000 yuan for filed new materials, marking the highest subsidy level in the country [4]. - The establishment of a "Shanghai Manufacturing Brand" initiative aims to support high-end brand development and enhance supply response mechanisms in line with new consumption platforms [3]. Group 2: Industry Development and Collaboration - The measures emphasize the importance of collaboration between districts, with specific focuses on different cosmetic sectors such as functional skincare and AI integration in Jing'an and Qingpu districts [3][9]. - The initiative encourages the integration of AI and innovative technologies in the cosmetics industry, promoting personalized skincare solutions for various demographics [6][8]. - The development of a complete ecosystem for modern cosmetics in Qingpu district includes R&D, manufacturing, and marketing, with the aim of establishing a new highland for the beauty industry in the Yangtze River Delta [9]. Group 3: Market Response and Future Outlook - Companies are already responding to the measures, with Bayer's Beiersdorf planning to invest in new raw materials and expand its smart factory in Shanghai by 2025 [5]. - The measures also highlight the role of AI digital marketing firms in reducing marketing costs and enhancing content production efficiency for beauty brands [6][7]. - The long-term goal includes building a billion-level beauty health industry cluster by 2028, focusing on technological innovation and consumer upgrades [7][8].

Group 1 - The core event is the launch of a series of cultural and tourism projects in Huizhou, coinciding with the National Day and Mid-Autumn Festival, aimed at boosting the local tourism market [1][2] - Eight key cultural and tourism projects were announced, including the transformation of idle resources into income-generating activities through the "Five Villages, One Factory, One Center, One Hotel" model [2][3] - A strategic partnership was established between Huizhou government and Ctrip Group to enhance tourism market development and promote high-quality tourism growth in Huizhou [2][4] Group 2 - A total of 54 premium activities were introduced, including a cultural tourism carnival and outdoor sports season, focusing on a three-dimensional integration of ecology, art, and consumption [3][4] - The event will feature the fourth Guangdong-Hong Kong-Macao Greater Bay Area Guitar Culture Art Exhibition, enhancing the music festival experience [3] - Huizhou aims to create a world-class tourism destination by leveraging its unique resources and developing a 218-kilometer scenic tourism road connecting major attractions [4]