Core Insights - The Hubei province's Luotian County is promoting the Dabie Mountain Tourism Resort with a new brand image focused on "four-season leisure + health vacation" [1] - The county aims to create a national-level tourism resort by leveraging its ecological and cultural resources, with a strategic focus on attracting urban tourists [1] Group 1: Brand Development - The Dabie Mountain Tourism Resort integrates world-class ecological resources with the cultural identity of the Dabie Mountain, featuring key attractions like Tianzhu Mountain and Jiuzi River [1] - The resort's product matrix includes a variety of offerings aimed at health and leisure tourism, marking a shift towards high-quality brand development [1] Group 2: Ecological and Cultural Significance - Luotian County is recognized as a core area for plant diversity and an important biological gene bank in Central China, with a forest coverage rate of 72.4% [2] - The region boasts several national ecological parks, including the Dabie Mountain World Geopark and Tianhu Lake National Wetland Park, enhancing its appeal as a summer retreat with an average temperature of 19.2°C [2] Group 3: Tourism Initiatives - A series of diverse tourism products have been launched for the summer season, including nature experiences and cultural performances, aimed at enhancing visitor engagement [2] - The county has introduced incentive policies to attract tourists, offering free admission to key scenic spots for students and visitors from ten specific provinces and cities until the end of the year [2]