旅游度假区

Search documents
哈尔滨:“十八般凉艺”引客消夏
Xin Hua She· 2025-07-22 13:35
Group 1 - The core viewpoint of the article highlights Harbin's emergence as a summer tourist destination, driven by its unique cool climate and various summer activities [1][2] - The "Island Carnival" at the Poseidon Resort features a Bohemian-style beach and will run until August 24, with extended daily operating hours [1] - Data from Meituan Travel indicates a nearly 19% month-on-month increase in tourism consumption in Harbin during the first two weeks of July [1] Group 2 - The Harbin Ice and Snow World has created a summer ice and snow art museum, allowing visitors to experience winter-themed attractions even in summer [2] - The city offers a variety of summer activities, including immersive performances, beer festivals, and cultural markets, promoting a diverse summer experience [2] - Harbin's urban parks have expanded to 27 open shared points, covering a total area of 14.8 hectares, enhancing access to natural spaces for residents and tourists [2]
“四季休闲+康养度假”双核驱动!湖北罗田大别山旅游度假区品牌发布
Zhong Guo Jing Ji Wang· 2025-07-07 06:34
Core Insights - The Hubei province's Luotian County is promoting the Dabie Mountain Tourism Resort with a new brand image focused on "four-season leisure + health vacation" [1] - The county aims to create a national-level tourism resort by leveraging its ecological and cultural resources, with a strategic focus on attracting urban tourists [1] Group 1: Brand Development - The Dabie Mountain Tourism Resort integrates world-class ecological resources with the cultural identity of the Dabie Mountain, featuring key attractions like Tianzhu Mountain and Jiuzi River [1] - The resort's product matrix includes a variety of offerings aimed at health and leisure tourism, marking a shift towards high-quality brand development [1] Group 2: Ecological and Cultural Significance - Luotian County is recognized as a core area for plant diversity and an important biological gene bank in Central China, with a forest coverage rate of 72.4% [2] - The region boasts several national ecological parks, including the Dabie Mountain World Geopark and Tianhu Lake National Wetland Park, enhancing its appeal as a summer retreat with an average temperature of 19.2°C [2] Group 3: Tourism Initiatives - A series of diverse tourism products have been launched for the summer season, including nature experiences and cultural performances, aimed at enhancing visitor engagement [2] - The county has introduced incentive policies to attract tourists, offering free admission to key scenic spots for students and visitors from ten specific provinces and cities until the end of the year [2]
坐摩天轮、看大马戏、听音乐会,武汉文旅新地标7月2日对外开放
Chang Jiang Ri Bao· 2025-07-01 11:09
Core Insights - The second phase of the Haihe An Wuhan Polar Ocean Resort, with an investment of nearly 100 million yuan, will officially open on July 2, featuring attractions like the 91-meter "Chutian Eye" Ferris wheel and the "Polar Circus" that combines thrilling acrobatics with marine wonders [1][7] - The "Polar Circus" is highlighted as a key product of the new phase, showcasing a variety of performances including the dual "Skin Suspension" act and the "Trampoline" performance, which features performers as "ocean jumpers" [1][7] - The resort aims to enhance the cultural tourism landscape of Wuhan, with plans to introduce themed hotels, unique guesthouses, and a water park that combines indoor and outdoor experiences [12] Summary by Sections - **Attractions and Performances** - The "Polar Circus" will include acts such as "Death Wheel" and "Great Flying Man," along with colorful parades and clown interactions, creating a vibrant atmosphere [7] - The director, Wang Yakun, has 11 years of experience in circus direction and has gathered nearly 60 top circus artists globally, utilizing advanced technology for an immersive experience [7] - **New Developments** - The "Chutian Eye" Ferris wheel will not only set a new height record in Wuhan but will also offer unique themed cabins and transparent cabins for an exciting visitor experience [7][11] - A giant Ferris wheel-themed music festival will commence on July 5 at the Jiangcheng Festival Square, enhancing the entertainment offerings of the resort [12] - **Strategic Goals** - The general manager of the resort, Tan Wencheng, stated that this year marks the 14th year of the resort's operations in Wuhan, aligning with the city's goal to become a world-renowned cultural tourism destination [12]
“森森”入耳,文旅品牌这样远播
Xin Hua Ri Bao· 2025-06-22 20:35
Core Viewpoint - The Huanghai Forest Ecological Tourism Resort is leveraging subway voice announcements in various cities to enhance brand visibility and attract visitors, aligning with national goals to develop the cultural tourism industry as a pillar sector [1][3][7]. Group 1: Marketing Strategy - The resort has initiated voice broadcasts in subway systems of cities like Nanjing, Wuxi, and Changzhou to promote its brand, aiming for high-frequency exposure to commuters [1][2]. - The strategy has generated curiosity among passengers, leading to increased online searches and planned visits, particularly among families and students [2][6]. - The resort's management believes that being "heard" in close proximity to potential visitors is crucial for business opportunities, utilizing the subway as a new media platform [3][4]. Group 2: Unique Selling Proposition - Huanghai Forest boasts diverse ecosystems, including forests, oceans, and wetlands, and is recognized as the largest plain forest in coastal areas, making it an ideal summer retreat with temperatures 5°C lower than urban areas [4][6]. - The resort emphasizes its "zero carbon" initiatives and offers a variety of eco-friendly tourism products, including educational and recreational activities [4][6]. Group 3: Visitor Growth and Economic Impact - The resort has seen a significant increase in visitor numbers, from approximately 600,000 in 2020 to a peak of 3.61 million in 2024, indicating growing popularity [6]. - During the recent May Day holiday, the resort reported a revenue of 9.52 million yuan, a 15% increase year-on-year, with visitor numbers up by 21.4% compared to the previous year [6]. Group 4: Future Plans - Huanghai Forest plans to expand its subway advertising to achieve full coverage across provincial cities and explore new marketing avenues, including international conference hosting and enhanced digital services [8]. - The resort aims to differentiate itself in a competitive market by fostering collaborations and expanding its brand presence beyond regional boundaries [8].
秦皇岛渔岛幻夜宇宙点燃文旅新篇章 为京津冀文旅产业注入创新动能
Yang Shi Wang· 2025-06-16 10:42
Group 1 - The core theme of the event is "Fantasy Night Island: Embracing the Future," showcasing a blend of technology and traditional culture to create an immersive experience [2] - The "Chiwun 99" project, inspired by the local legend "Chiwun Town Fire," involves an investment of 300 million yuan for upgrades and features a giant interactive mech that is 20 meters long, 12.5 meters high, and weighs 30 tons [2] - The project aims to enhance visitor engagement by offering a full-day experience, promoting longer stays and increased spending in the coastal resort area [2] Group 2 - The "Chiwun 99" project represents a significant advancement in the integration of culture and technology within the tourism sector, moving from static displays to dynamic performances [3] - The project will serve as a core intellectual property (IP) for the resort, expanding into various sectors such as night economy, educational tourism, and national trend consumption [3] - The initiative supports the development of Qinhuangdao as a national coastal tourism destination, highlighting the deep integration of cultural and tourism industries [3]
全球最大冰雪主题度假区在太仓开工
Jiang Nan Shi Bao· 2025-06-09 23:23
Core Insights - The Taicang Alps International Resort Phase II project, with a total investment of approximately 5 billion yuan, has commenced construction and is scheduled to open in June 2029 [1] - The project aims to create the world's largest and highest-quality one-stop ice and snow themed resort, enhancing cultural tourism consumption in the Yangtze River Delta region through a new model of government-enterprise cooperation [1] - The first phase of the project has successfully attracted over 1 million visitors, establishing itself as a benchmark tourism project in the Yangtze River Delta [1] Project Details - The Phase II project will cover a total construction area of approximately 300,000 square meters and will feature a world-class indoor ski resort, two international themed hotels, and six major entertainment projects including a polar ocean park and a hot spring water park [1] - The project aims to provide comprehensive, international one-stop vacation services that integrate ice and snow sports, themed entertainment, leisure shopping, and quality accommodation [1] Unique Features - The indoor ski resort in Phase II will create five "world firsts," including the longest indoor ski slope at 650 meters, the largest vertical drop of 100 meters, and the largest cold area exceeding 100,000 square meters [2] - The project will also be the world's first AI ski resort, utilizing artificial intelligence for dynamic monitoring and regulation of the ski area [2] - The chairman of Fosun International, Guo Guangchang, emphasized the strategic advantages of Taicang's location and business environment, aiming to position the project as a new benchmark for ice and snow tourism in China [2]
“说媒顶流”开封干娘牵线,从化乡村“五一”甜度爆表
Nan Fang Nong Cun Bao· 2025-05-04 01:03
Core Insights - The article highlights the successful launch of the "Sweet Garden Adventure Season" in Conghua District, Guangzhou, which combines social interaction and family activities during the May Day holiday [2][5][43] Group 1: Event Overview - The event attracted thousands of young individuals and families, featuring a matchmaking activity hosted by the popular "Kaifeng Dry Mother" [3][12] - The event ran from May 1 to May 3, focusing on urban youth's social needs and creating diverse interactive scenarios [11][43] - Activities included script murder games, camping afternoon tea, and various interactive experiences to foster a relaxed social atmosphere [16][19] Group 2: Family Activities - The family segment emphasized "natural education + healthy living," offering immersive experiences such as organic fruit and vegetable picking [24][25] - Outdoor activities like kayaking, go-karting, and frisbee were available, along with a night cinema for families to enjoy classic films together [26][27] - The event also featured a non-heritage bamboo weaving cultural center, allowing families to create bamboo crafts and learn about cultural heritage [29][30] Group 3: Economic Impact - The event integrated a "sweet" theme with market economy and innovative scenarios to stimulate consumption, featuring nearly a hundred specialty stalls [34][37] - It not only boosted sales in dining, accommodation, and entertainment within the park but also supported local villagers in generating income [41][42] - The "Sweet Garden Adventure Season" serves as a model for integrating social, family, and cultural tourism, injecting new momentum into the overall tourism development of Conghua District [44]
盐城大纵湖旅游度假区:垂钓文化力促“体育+生态+旅游”融合发展
Yang Zi Wan Bao Wang· 2025-04-29 07:48
Core Viewpoint - The 2025 inaugural "Zhonghu Zhongqing" Cup (Lake and Reservoir) Fishing Grand Prix successfully concluded, attracting over 300 fishing enthusiasts and promoting rural revitalization through the integration of sports, leisure, and tourism [1][9]. Group 1: Event Overview - The fishing competition took place over two days, featuring a mixed fish weight scoring system with participants competing in two rounds [5]. - Notable participants included "National Special Class Competition Fisher" He Haibin and "National First Class Competition Fisher" Wang Yuhang, highlighting the event's prestige [3]. Group 2: Environmental and Economic Impact - The natural environment of Dazong Lake, characterized by rich aquatic life and clear waters, enhances its appeal as a fishing destination [7]. - The event aims to transform Dazong Lake from an "ecological resource" to a "cultural tourism brand," promoting a comprehensive leisure and vacation experience [9].