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悦鲜活进军香港市场,君乐宝国际化战略走起
Guo Ji Jin Rong Bao· 2025-05-19 07:25
Group 1 - The fresh milk market is experiencing explosive growth due to factors such as consumption upgrades and improved cold chain infrastructure, becoming a core growth engine for the dairy industry [1] - Many dairy companies are entering the Hong Kong market with their fresh milk brands as a strategic step for international expansion, aiming to create a second growth curve for their businesses [1] - On May 18, the leading high-end fresh milk brand, Junlebao Yueshenghuo, officially launched its international strategy at a press conference in Hong Kong, with Olympic champion Guo Jingjing attending as the global brand ambassador [1] Group 2 - Junlebao Yueshenghuo aims to evolve from local innovation to a world-class fresh milk brand, having achieved a market share of 37.3% in high-end fresh milk and 49% in high-end bottled fresh milk within five years of its launch in 2019 [2] - The brand has entered over 1,500 retail terminals in Hong Kong, including Wellcome, ParknShop, and 7-11, covering various lifestyle scenarios and gaining significant recognition from local consumers [2] - Junlebao's Vice President expressed the hope that the "Four-Dimensional Advancement Full Chain Fresh" system will drive technological innovation in China's fresh milk industry and facilitate the brand's international expansion through the Hong Kong and Macau markets [2]