Core Viewpoint - The article highlights the successful implementation of a "four-chain driven" e-commerce model in Fuping County, Shaanxi Province, leveraging its unique agricultural resources to enhance economic development and employment opportunities through digital transformation [1][9]. Policy Chain Guarantee - Fuping County established a leadership group for e-commerce in rural areas, creating an efficient mechanism for government guidance, departmental implementation, and enterprise operation [2]. - A comprehensive policy matrix was developed, including funding support, system construction, and logistics development, to stimulate market vitality and attract investment [2]. - The county integrated financial resources to support various aspects of e-commerce, enhancing infrastructure and attracting numerous e-commerce enterprises and talents [2]. Talent Incubation Chain - Fuping County built a public service system for e-commerce, creating a multifunctional incubation platform to support both e-commerce and traditional enterprises [4]. - A three-tiered training system was established to meet diverse talent needs, with over 100 training sessions conducted annually, benefiting more than 20,000 participants [4]. - The county also set up an entrepreneurial incubation area, providing zero-rent spaces and one-on-one mentorship for emerging businesses [4]. Supply Chain Efficiency - Fuping County addressed logistics challenges by establishing a county-level rural express delivery center, integrating multiple courier companies to enhance efficiency [5]. - The logistics network was optimized, resulting in a 50% increase in sorting efficiency and a 37% reduction in logistics costs [5]. - The county achieved over 90% coverage of logistics service points, significantly improving delivery speed and customer satisfaction [6]. Brand Value Enhancement - Fuping County developed regional brands for its agricultural products, successfully entering the top 100 Chinese agricultural product brands [7]. - Innovative marketing strategies, including short video competitions and social media campaigns, increased brand exposure to over 500 million views [7]. - The county established a traceability system for agricultural products, leading to a 5% premium on products and significantly enhancing brand value [8]. Economic and Social Impact - In 2024, Fuping's e-commerce transaction volume reached 57.22 billion yuan, with a year-on-year growth of 17.7% [8]. - The county's initiatives led to the creation of over 250,000 jobs and increased per capita disposable income for farmers to 15,000 yuan [8]. - The successful implementation of the "four-chain driven" model serves as a valuable reference for rural revitalization efforts across the country [9].