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从“被动合规”到“主动自律”,团播行业各方与短期逐利切割
Nan Fang Du Shi Bao· 2025-08-08 15:41
Core Viewpoint - The development of the group broadcasting industry is transitioning from rapid growth to standardized operation, requiring both market vitality and industry self-regulation [1] Group Broadcasting Industry Development - Douyin recently held a "High-Quality Development Symposium for Group Broadcasting Institutions" in Nanning, Guangxi, where representatives from various live streaming institutions initiated a self-regulation proposal addressing industry pain points [1] - The group broadcasting model, characterized by multiple hosts interacting in a live stream, has evolved from its early chaotic phase to a new stage of standardization and professionalism [1][2] Industry Structure and Employment - Group broadcasting operates like a "micro-theater," involving a high degree of collaboration among various roles such as hosts, camera operators, and lighting technicians, thus transforming live streaming into a collective creation [2] - An average performance live streaming room can create over 30 job opportunities, including roles like hosts and camera operators, making it a new employment channel for many young people [2] Industry Challenges and Regulation - While group broadcasting has faced issues such as low-quality content and consumer fraud, these problems are not unique to this format and are being addressed as industry standards are established [2][3] - The recent updates to Douyin's content management and institutional management regulations aim to enforce compliance and promote self-regulation within the industry [3] Future Outlook - The future of the group broadcasting industry relies on maintaining health and quality standards rather than short-term gains, with ongoing efforts from platforms and institutions to solidify these principles [3][4] - As subpar practices are eliminated and quality content becomes mainstream, the industry can achieve long-term development and respect through value rather than being driven by short-term profits [4]