互联网掌管镜头的神——团播运镜师火了。 抖音账号"暴力舟舟"的直播间里，一位穿着百褶裙和玛丽珍薄底皮鞋的女生，举重若轻地操作着摄影机器。 在时长超1小时的直播里，舟舟或对着镜头猛力暴击： 或甩动膀子，上下左右全方位推拉相机： 架势凶猛得像在对设备"行刑"。她的团播运镜操作，让摄像机仿佛进入"缅北"。 团播是今年最热门的直播形式之一（相关阅读：《月入百万是真的，但团播没你想的那么简单 | 新榜对话》）。过去隐藏在幕后的运镜师，如今却靠直播 自己如何运镜，意外成了直播间主角。 一、同时在线人数超4万，运镜师成为团播的引流招牌 与卡点精准、互动频繁、动作整齐划一的团播舞台不同，舟舟的直播间像是另一个世界： 她不看镜头，也不与观众互动，有时甚至整个人飞出取景框。但恰恰是这样一个"不讲究"的直播间，最高吸引了超过4万人同时在线观看。 如果说团播舞台是包装下的流水线成品，那么舟舟展示的则是流水线如何运转。 在这里，你能看到她因疲劳走神，镜头跟不上动作的失误；能看到台上主播突然跟她对视时的"破防"歪嘴笑，就像打破了某种"次元壁"。 舟舟的直播间，最高同时在线观众超过4万人，流量是她所拍摄团播舞台的20倍。 在小红书，关于她 ...

在社交平台热议话题"自从做了团播后，差点忘了以前是干嘛的了"下，主播们的"前身份"让人大开眼界——从综艺制作人到专业舞者，从医护人员到主持 人，网友不禁感慨："怎么所有人都跑去搞团播了？" 更引人注目的是，不少曾经参加过选秀节目甚至已经出道的前偶像，也纷纷转战团播赛道。这些怀揣舞台梦想的年轻人，在传统偶像之路受阻后，反而通 过团播这种新形式实现了另一种意义上的"爱豆梦"。 2025年，团播成为直播行业增长最快的赛道之一，预计整体市场规模突破2000亿元。头部公会一场团播PK赛的营收流水可达1000万元以上，部分主播单 场收入超百万，抖音每日有15000个团同时直播，竞争激烈。 在就业压力加剧、职场内卷严重的当下，团播主播凭借"高收入、高趣味性"的光环，迅速成为互联网上的热门职业，让无数人跃跃欲试。 但繁荣的背后却暗藏着不少问题，高薪骗局、压榨主播、软色情擦边等问题，也日渐显现。团播究竟是不是普通人"逆袭"的捷径呢？ 入行经三轮筛选，头部主播几乎全是纯素人 曾深度参与过OST传媒团播业务的博主"神奇A崽"告诉Tech星球，现在的团播主播群体确实来自各行各业，她所认识的就有高校的研究生、开心麻花的话 剧演员、空姐 ...

最近，这样一类转场视频在抖音上持续刷屏。 视频开头是正在跳舞的团播主播，背景音乐节奏强烈、灯光炫目，弹幕与点赞不断刷新，接着镜头一转，画面中出现的是医生、国会礼仪、舞蹈演员等职 业的工作片段，字幕打出"差点忘了干团播之前我是干什么的了"。 这种身份转变构成的强烈视觉冲击，引发大量模仿和讨论，#差点忘了以前是干嘛话题一度登上抖音挑战榜TOP15。 在这些人中我们看到，@糕糕大王 曾是一名抗疫一线的医生，@婉儿吃几碗曾担任国会礼仪接待，如今她们都加入团播行列。 图片源自抖音 从镜头前举止得体的职业形象，到团播现场动感舞姿的快速切换，这种反差感确实引人关注。如今，有越来越多来自各行各业的年轻人，主动离开原有轨 道，转向团播这种更开放、更高频的工作场景。 为什么这些职业背景不同的人开始做出相似的选择？团播为何能吸引年轻人加入？它真是一个不错的职业选择吗？ 跟随「克劳锐」的视角，让我们一起来看看吧。 低门槛、快回报、高收入，团播的致命吸引力 团播之所以在短时间内吸引大量不同职业背景的人加入，核心原因在于它降低了就业转轨的难度。 在许多传统岗位中，职业转换往往伴随着较高的试错成本，需要重新考证、重新积累经验，甚至要从基层 ...

当"原始部落团播"这场看似荒诞的直播冲上热搜时，许多人还以为这不过是某种幽默段子。事实上，这背后正是探险博主李忆的一次大胆创新——全网首 档原始部落直播节目。6月初，由李忆主导的这一直播活动，带领观众穿越地球另一端，走进了巴布亚新几内亚的原始部落，感受那片远离现代文明的土 地上，如何发生着一场与众不同的变革。 这场"硬核团播"吸引了大量观众，直播内容从古老神秘的"杀猪仪式"，到独具匠心的"钻木生火"技巧，再到现代博主与部落居民协作，探索如何动手改造 家园。李忆用镜头带领观众看到了一个完全不同的世界，这不仅是一场原始部落的探索，更是一场文化与现代化交织的实验。 6月1日，李忆深入巴布亚中部省山区的一个偏远原始部落，开启了这场长达半月的直播挑战。从第一天起，他就将当地的独特习俗——非洲部落的杀猪仪 式呈现给了全网观众。仪式中，部落人会围成一圈，唱起传统的歌谣，随后进入烤猪环节。原始人没有现代的工具，而是通过"钻木生火"的方式，用树藤 摩擦树干，点燃茅草。为了烹饪食物，他们用热石块和树叶模拟出一种"原始电饭锅"的效果，将蔬菜与烤猪一同蒸熟。 除了展示当地独特的生活方式和传统技艺，李忆还积极协助当地部落居民改善生存条 ...

Core Viewpoint - The article investigates the chaotic practices of MCN (Multi-Channel Network) institutions in the context of the booming traffic economy, highlighting their unethical methods to manipulate online content for profit [2][3]. Group 1: MCN Institutions and Lowbrow Content - Some MCN institutions are actively planning and promoting lowbrow content to drive profits, utilizing scripted designs and character packaging to standardize "borderline" performances [3][10]. - The phenomenon of group live streaming, or "tuanbo," often features suggestive dance performances and provocative clothing, which are designed to entice viewers to give tips [4][5][8]. - Investigations reveal that many group live streaming accounts are linked to specific MCN institutions, indicating a systematic approach to producing lowbrow content [8][9]. Group 2: Audience Manipulation and Engagement - Group live streaming incorporates interactive elements that encourage viewer engagement and tipping, such as provocative performances and suggestive interactions [5][6][10]. - The use of suggestive dance routines and audience-triggered actions, like throwing oversized inflatable balls at female hosts, is common to enhance viewer excitement and increase tips [5][6]. Group 3: Regulatory and Ethical Concerns - Experts express concern that the prevalence of lowbrow content in live streaming could harm the industry's reputation and negatively influence younger audiences [10][11]. - Regulatory bodies have begun to address these issues, with proposed guidelines that prohibit MCN institutions from engaging in or promoting lowbrow content [11].

Core Insights - The article discusses the emergence of group live streaming (团播) in the U.S. through Ordient Entertainment (OE), highlighting its initial success and the challenges faced in a market that is still in its infancy compared to China [5][6][26]. Group 1: Company Overview - Ordient Entertainment (OE) was founded in 2024 in Hollywood by Charlie and two friends, focusing on developing group live streaming content [5][8]. - The company has successfully launched five groups, with the two main groups "aerosangels" and "sunsetgirls" achieving a peak online audience of over 10,000 and a maximum single live stream gift revenue of $6,000 [5][9]. - OE was awarded the title of "The Best Innovation Company in The Whole United States" by TikTok, indicating recognition for its innovative approach in the entertainment sector [6][8]. Group 2: Market Dynamics - The North American market for group live streaming is still developing, with few successful entertainment guilds, primarily due to high labor costs and complex global streaming mechanisms [5][26]. - Unlike in China, where group live streaming has rapidly proliferated, the U.S. market is characterized by a lack of established practices and support systems, making it challenging for new entrants [31][32]. - The company has noted that the audience demographic is balanced, with a gender ratio of approximately 1:1, and the majority of viewers aged between 18 and 34 [15][19]. Group 3: Operational Challenges - The operational costs for setting up a live streaming room range from $40,000 to $50,000, with individual streamer salaries significantly higher than in China, averaging $3,500 to $4,000 per month [19][21]. - The company has faced difficulties in maintaining consistent streaming schedules due to the varying commitment levels of its performers, many of whom are pursuing other career opportunities in Hollywood [19][24]. - The lack of a robust legal framework in the U.S. makes it difficult to enforce contracts with streamers, leading to challenges in managing talent effectively [32]. Group 4: Content Strategy - OE's content strategy involves regularly updating performance styles and incorporating popular trends from platforms like TikTok, while also focusing on group dance performances to enhance viewer engagement [12][29]. - The company aims to differentiate itself by emphasizing operational excellence, including live stream production quality and audience interaction, rather than solely relying on individual performer charisma [10][14]. - Future plans include expanding content distribution across various platforms such as Xiaohongshu, YouTube, and Instagram to enhance brand visibility and attract new talent [34].

Core Viewpoint - The live streaming industry, particularly group streaming, is experiencing a competitive surge as it captures significant market share in China's entertainment live streaming sector, which is valued at over 200 billion yuan [3][43]. Group Streaming Overview - Group streaming typically consists of 5-7 diverse hosts performing collective dances and competitive activities, allowing audience interaction through gifts that unlock custom performances [2][3]. - Compared to individual streaming, group streaming employs a "human sea" strategy, enhancing viewer attraction and immediacy compared to traditional variety shows [3]. Market Dynamics - The group streaming market is bustling with various models, including talent-focused "trainee" formats and "vote-buying" strategies, as well as niche segments targeting older audiences and cosplay themes [4]. - The influx of institutions and agencies into the market has intensified competition, leading to a rise in operational challenges such as high turnover rates and short career lifespans for hosts [5][13]. Host Experiences - Many young hosts, like Xu Jing, transition to group streaming for better financial prospects, with base salaries around 6,000 yuan and potential earnings exceeding 10,000 yuan per night [6][9]. - The entry barriers for becoming a group streaming host are relatively low, with recruitment processes often involving simple applications and auditions [11]. Industry Challenges - The group streaming industry faces significant challenges, including high competition, the need for hosts to maintain fan relationships through "ambiguous economy" practices, and the pressure to generate revenue through audience engagement [19][29]. - Hosts must navigate complex dynamics, including maintaining a balance between performance and personal interaction with fans, which can lead to emotional and physical strain [22][42]. Economic Model - The revenue model for group streaming is heavily reliant on audience gifts, with hosts receiving 20%-25% of the revenue after platform and agency cuts [18][48]. - The industry operates on a "layered extraction" business model, where platforms and agencies profit significantly from the labor and emotional investment of young hosts [49][50]. Conclusion - The group streaming sector is characterized by rapid growth and high turnover, with hosts often viewed as disposable resources within a larger commercial framework, highlighting the industry's exploitative nature [50][51].