最近一段时间，"团播"火出了圈。据业内预测，2025年，国内团播市场规模有望达到150亿元，团播间 数量则将达到5000-7000个，可以说是当下互联网炙手可热的新风口。 可能在不少人的印象里，团播就是一群年轻漂亮的小姐姐、小哥哥在直播间里跳着各种当下流行的"洗 脑"舞蹈。实际却并非如此，如今的团播，已经"卷"成许多人都不认识的样子了。 团播迈入2.0时代 "卷"得变了样 团播行业到底有多"卷"？ 首先在内容方面，除了较为人所熟知的流行舞团外，常见的团播风格还包括传统文化元素拉满的国风 团，突出地域文化特色的民族舞团，围绕动漫、游戏IP创作的二次元团，将游戏竞技元素融入直播的游 戏团等等，在Rap等相对小众的赛道也有所涉及。 在制作投入方面，整个团播行业也是"卷"得飞起： 一方面，是越来越舍得在硬件设备上"砸钱"，不断升级画质、灯光、舞美、运镜。据了解，一个普通的 直播间搭建成本约为30万，大中型直播间的成本则在50万到80万，而业内已经出现不少对标电视制作、 明星演唱会水准的百万级别直播间。越来越多的新兴技术也正融入到团播表演中。比如，大型XR直播 间，通过虚实结合的技术，打造沉浸式的直播场景。 从酷炫棚内 ...

9. 以应用为导向，持续加强人工智能高质量数据集建设。完善适配人工智能发展的数据产权和版权制 度，鼓励探索基于价值贡献度的数据成本补偿、收益分成等方式。 【钛媒体综合】《国务院关于深入实施"人工智能+"行动的意见》近日印发，部署了"人工智能+"6大重 点行动，提出到2027年新一代智能终端、智能体等应用普及率超70%等目标，并首次布局智能原生新技 术、新业态、新模式。以下为部分要点梳理： 1. 支持智能化研发工具和平台推广应用，加强人工智能与生物制造、量子科技、第六代移动通信 （6G）等领域技术协同创新。 2. 推动产业全要素智能化发展，助力传统产业改造升级，开辟战略性新兴产业和未来产业发展新赛道。 3. 大力发展智能原生技术、产品和服务体系，加快培育一批底层架构和运行逻辑基于人工智能的智能原 生企业，探索全新商业模式，催生智能原生新业态。 4. 加快发展提效型、陪伴型等智能原生应用，支持开辟智能助理等服务新入口。大力发展智能网联汽 车、人工智能手机和电脑、智能机器人、智能家居、智能穿戴等新一代智能终端。 5. 把人工智能融入教育教学全要素、全过程，大力支持开展人工智能技能培训，有序推动人工智能在辅 助诊疗等 ...

团播是指，出现在荧幕前的主播不再是一个人，而是一群人，或是合作跳舞唱歌、或是竞争 PK，旁边 还会有主持人热情喊麦，催促观众为喜欢的成员打 call。（IT之家） 【#京东宣布进军团播#，七夕期间开启团播试水】京东全球购今日宣布，将于今年七夕活动期间首次开 启团播试水。 据官方介绍，此次团播活动将于 8 月 28 日晚 8 点开启，将邀请业内知名男团与女团进驻直播间，扮演 古装织女、西装牛郎，以同步 PK 的形式进行团播。 ...

梦华录的主播七七毕业于沈阳音乐学院古典舞系，曾是省级歌舞团专业舞蹈演员，还参加过央视春晚、 元宵晚会等大型演出。后来因个人原因离开歌舞团，回到老家从事艺考培训和幼儿舞蹈教学。"那段时 间心里挺失落的，因为总觉得专业舞蹈的舞台梦还没有做够。"七七坦言，直到面试梦华录时，看到公 会斥资打造的古风水舞台，以及一群同样科班出身的主播，她才重新找到了归属感。 七七的经历并非个例。截至目前，抖音平台上已有1.4万名专业主播入驻，过去一年多时间里，他们带 来211万场直播，涵盖民歌、美声、中国舞、民族乐器等多个领域，累计观看人次超150亿。此外，抖音 还吸引了超过200家来自全国的文艺院团加入直播行列，这些院团的官号和演员账号累计直播场次超54 万场，观看人次达35亿，中央民族乐团、中央民族歌舞团、中国东方演艺集团等中央级院团都与抖音展 开了深度合作。 8月14日晚，梦华录·踏月直播间迎来了一场关键比赛——《开播吧！国潮》第二季团播赛道决赛，姑娘 们将与多支队伍争夺该赛道唯一的央视节目录制名额。《开播吧！国潮》是由央视和抖音直播联合推出 的台网融合文艺创演类节目。梦华录直播间是主打古风的团播直播间。 比赛临近时，主播们既期 ...

镜头前是多位专业的舞者，镜头后是导播、运镜、灯光、策划等团队的紧密配合——深圳H131系列团播直播间，看起来更像是专业的晚会演出现场。 团播，是指多人在同一直播间进行才艺表演的演艺直播。如今，团播的用户画像越来越年轻，它与谷子经济一样，成为一种新型的消费文化。精品化和规范 化是新一代团播的特点，这吸引了越来越多的专业人才加入行业——团播因此成为从直播经济中衍生出来的新型就业蓄水池。 近日，羊城晚报记者来到深圳众星汇旗下系列团播直播间H131，亲身感受团播"2.0版"的运作方式，并通过对话团播主播、公会运营者与平台运营代表，试 图一探团播行业的未来。 从草莽到精品，打造新型就业蓄水池 当天，记者一连参观了数间H131团播直播间，每间均有多名主播正在进行彩排，多位幕后工作人员也各就各位。"这里的舞台、灯光、摄像设备，很多已经 达到电视晚会级别。"H131团播公会长、项目组总导演侯硕均介绍，从主题定位到舞蹈排练，从妆造定妆到灯光调试，一场两小时左右的精品团播，其筹备 周期通常多达7-15天。 团播并非新生事物。早在2021年8月，众星汇就在抖音推出了首个团播直播间。侯硕均和众星汇董事长王翎宇这两位创始人都是艺术学院 ...

Core Viewpoint - The rise of group broadcasting involving multiple hosts has gained popularity among viewers, particularly with state-owned cultural institutions participating, but the influx of organizations into this space has led to various issues and pitfalls for aspiring hosts [1] Group 1: Industry Trends - Group broadcasting has become a trending format in live streaming, attracting significant viewer interest and participation from various cultural institutions [1] - The format includes innovative artistic expressions such as traditional Chinese culture and interactive dance performances [1] Group 2: Challenges and Risks - Many organizations are exploiting the popularity of group broadcasting by promoting misleading narratives about quick fame and high salaries to lure young individuals into the entertainment industry [1] - The reality behind the promised "high salaries" includes excessive work intensity, hidden costs in supposedly "free training," and problematic contract terms that may contain unfair clauses [1] Group 3: Regulatory Needs - To address the chaotic situation in group broadcasting, there is a need for stricter governance from platforms and improved legal regulations to manage the organizations behind these broadcasts [1] - It is essential to protect young individuals from falling into the "star-making" trap that has emerged in this competitive market [1]

Core Viewpoint - The article discusses the emerging trend of "group broadcasting" (团播) in the live streaming industry, highlighting its rapid growth, market potential, and the unique dynamics between broadcasters and their audiences [4][7][41]. Group 1: Industry Overview - Group broadcasting is defined as a form of live streaming where multiple individuals perform together, initially focusing on talent showcases and casual interactions [7]. - The market for China's online performance industry, including live streaming and short videos, is projected to reach 212.64 billion yuan by 2024, with the group broadcasting sector expected to grow to 15 billion yuan [7]. - The popularity of group broadcasting has surged, with notable examples like the "Leg Sweep Dance" gaining significant traction and viewership [7][17]. Group 2: Operational Dynamics - Group broadcasting relies on a formulaic approach to content creation, where performances are meticulously planned and executed to maximize viewer engagement [12][24]. - The preparation for a broadcast involves extensive rehearsals, often taking three times longer than the actual performance time, to ensure synchronization in lighting, camera work, and choreography [24][25]. - The use of engaging music and lighting is crucial in creating an addictive viewing experience, with specific attention to rhythm and emotional resonance [23][25]. Group 3: Monetization Strategies - Monetization in group broadcasting occurs through two primary methods: light monetization, where fans send gifts to support their favorite members, and competitive monetization during PK (performance competition) events [28][29]. - High-value gifts are often exchanged during PK competitions, where fans actively participate in voting and supporting their preferred performers [28][30]. - The relationship between broadcasters and fans is transactional, with emotional value being a significant component of the interaction, often leading to a sense of community among viewers [41][42]. Group 4: Emotional Engagement - Group broadcasting serves as an emotional outlet for viewers, providing a space for connection and interaction that transcends traditional entertainment [41][42]. - The dynamics of these relationships are complex, as they often blur the lines between genuine emotional connections and transactional interactions [42][43]. - Fans often invest significant amounts of money, with estimates suggesting that reaching a certain level of engagement can require spending close to 100,000 yuan [40].

Core Viewpoint - The rise of "group broadcasting" as a new form of online live streaming has attracted many young people, but the reality behind the glamorous facade reveals numerous pitfalls and challenges in the industry [1][2]. Group Broadcasting Trends - Group broadcasting has gained popularity, showcasing a professional and high-quality trend, with many state-owned cultural troupes participating in innovative artistic performances [2]. - However, the influx of numerous institutions into this sector has led to a mix of quality, with many misleading recruitment advertisements promising high salaries and quick fame [2]. Recruitment Practices - Many group broadcasting companies use enticing slogans like "high salary" to attract recruits, but investigations reveal hidden traps behind these claims [3]. - Promises of "free training" often come with hidden costs, such as training fees that must be paid upfront, and no guaranteed income during trial periods [4]. - Contracts often contain vague terms regarding profit sharing and may include "unfair clauses" that impose hefty penalties for early termination [5]. Work Conditions - The work intensity in group broadcasting is reported to be excessively high, with live streams lasting 4 to 6 hours, alongside additional responsibilities like dance practice and data analysis [7]. - Many broadcasters experience significant psychological pressure due to performance-based competition, where only those with high viewer engagement receive more exposure and income [7]. Regulatory Environment - The industry is subject to regulations, such as the "Internet Live Streaming Service Management Regulations," which require compliance with legal standards and content moderation [8]. - Despite regulations, some companies exploit loopholes, and there are reports of inadequate enforcement against violations, particularly concerning underage participation and inappropriate content [8][9]. Industry Response - Platforms like Douyin have taken steps to regulate the industry by banning organizations involved in illegal activities and improving management standards for live streaming institutions [9]. - Industry associations are also promoting self-regulation and establishing benchmarks for quality, while experts suggest enhancing legal frameworks to hold both broadcasters and companies accountable [9].

Core Viewpoint - The rise of group broadcasting (团播) has become a popular trend among young people, perceived as a shortcut to wealth, but it often leads to exploitation and financial pitfalls for participants [1][4][5] Group 1: Recruitment and Exploitation - Group broadcasting companies employ deceptive recruitment practices, targeting inexperienced and financially vulnerable individuals, often with no educational or age requirements [4][5][7] - The selection criteria favor young candidates from less privileged backgrounds, as they are less likely to have support or knowledge about contractual obligations, making them easier to exploit [7][8] - Many young recruits, like Sun Qi, find themselves trapped in contracts with significant penalties for leaving, often amounting to tens of thousands of yuan [2][4][20] Group 2: Financial Burdens and Medical Procedures - Participants in group broadcasting are often coerced into taking loans for cosmetic procedures, which are presented as necessary for their job performance [12][13] - The financial burden of these procedures can lead to significant debt, with some individuals forced to take out loans to cover costs, further entrenching them in a cycle of financial dependency [12][13] - The industry creates an environment where young people feel pressured to conform to unrealistic beauty standards, often leading to health risks from excessive cosmetic procedures [12][13] Group 3: Company Practices and Legal Issues - Many small to medium-sized broadcasting companies have a short lifespan, typically around 1.5 to 2 years, often leaving employees with unpaid wages and legal disputes over contract violations [14][20] - Companies employ systematic methods to force employees into breach of contract situations, which allows them to claim damages and avoid financial responsibility [14][20] - The culture within these companies often includes bullying and manipulation, further isolating individuals who attempt to resist or leave [19][20]

Core Insights - The group broadcasting industry has transitioned from chaotic growth to regulated development, marked by a self-discipline initiative launched by multiple organizations during a conference hosted by Douyin in Nanning, Guangxi [1][2] - This initiative reflects a collective commitment to legal compliance, content quality, and the protection of industry workers' rights, indicating a shift towards proactive self-regulation [1][2] Industry Development - The normalization process of the group broadcasting industry has been gradual, moving from passive regulation to active order construction, with organizations pledging to eliminate high-reward hype and protect minors [2][10] - Notable actions taken by leading organizations include the dismissal of non-compliant hosts and restrictions on private fan interactions, showcasing a recognition of the importance of self-regulation for long-term industry growth [2][3] Content Quality and Employment - The industry has evolved into a professional and systematic phase, emphasizing collaboration and creating new job roles such as hosts, choreographers, and lighting technicians, with an average of over 30 jobs generated per performance livestream [5][6] - High-quality content and compliant operations are seen as core drivers for sustainable industry development, with successful examples demonstrating that these elements are not mutually exclusive [4][6] Cultural Recognition - Group broadcasting is gaining mainstream acceptance as a new form of cultural consumption, integrating various elements like music, dance, and interaction, making it more appealing than traditional livestreaming [6][7] - The industry's transition from lowbrow to high-quality content is crucial for changing societal perceptions from skepticism to recognition [7][8] Governance and Collaboration - The collective nature of group broadcasting allows for better content review and management compared to individual livestreaming, enhancing control over compliance [8][10] - Douyin plays a pivotal role in this process by refining regulations and fostering a consensus on self-discipline within the industry, which is a model that could be emulated in other emerging sectors [10][11] Future Outlook - The high-quality development of the group broadcasting industry will require ongoing efforts from platforms, organizations, and the public, emphasizing the need for technological oversight, content innovation, and a rational public perspective on industry challenges [11]