Core Viewpoint - The Douyin platform has upgraded its content management and institutional regulations for group live streaming (团播) to enhance industry standards, protect practitioners' rights, and promote high-quality development in the sector [1][11]. Group 1: Industry Development - Group live streaming has gained popularity as a new cultural production and consumption form, evolving towards specialization, standardization, and systematization [1]. - The industry has created numerous job opportunities, including roles such as hosts, camera operators, lighting technicians, and various support positions [1]. - After two years of development, the group live streaming sector has transitioned from its initial phase to a stage of quality and scale [1]. Group 2: Regulatory Upgrades - Douyin has released upgraded regulations to address issues such as vulgar content and emotional fraud, aiming to protect user rights and ensure fair practices within the industry [1][5]. - The platform will implement a tiered punishment system for accounts engaging in violations, which may include reduced recommendations, suspension of live streaming, and even indefinite revocation of streaming privileges [2]. Group 3: Content Management - The upgraded regulations explicitly prohibit behaviors that exploit sensitive content or create ambiguous atmospheres, as well as any organization or encouragement of vulgar content by group live streaming agencies [3]. - There is a strong emphasis on combating fraudulent and manipulative practices outside the live streaming environment, including emotional deception and inducement to consume [5]. Group 4: Governance of Agencies - The regulations strengthen oversight of agencies that engage in improper business practices, such as setting unreasonable streaming durations or high penalty fees that infringe on the rights of streamers [9]. - Agencies found in violation of the new rules may face penalties, including a reduction in their health score and restrictions on their operational capabilities [2][9]. Group 5: Commitment to a Healthy Environment - Douyin is committed to maintaining a clean online environment and providing a diverse and high-quality live streaming ecosystem for users and practitioners [11]. - The platform has already removed 54 agencies involved in disseminating vulgar content, fraud, or providing services to minors, demonstrating its commitment to regulatory compliance [11].