9月25日-26日，2025抖音直播机构大会在海南三亚举办。本次大会以"聚势向上 · 智领未来"为主题，行 业协会、平台代表以及1000余家直播机构等多方参会，共议直播行业规范化、专业化、精品化发展新路 径。 据《中国网络表演(直播与短视频)经纪机构行业发展报告(2024-2025)》，截至2025年5月，我国网络表 演(直播与短视频)经纪机构数量已达2.9万家，整体市场营收达到2126亿元，规模稳定增长。大会现场， 抖音直播机构运营负责人左飞介绍，过去一年，抖音平台的直播机构开播规模增长超21%、营收规模增 长20%，整体增长成绩亮眼。 中国演出行业协会副会长兼秘书长潘燕在致辞中表示："当前，广大直播机构已成为推动文化传播、艺 术展示与文旅融合的中坚力量，正肩负起实现行业高质量发展的关键责任。" "拉新孵化是增长动力，内容创新是核心竞争力，规范经营是生命底线。"活动现场，左飞与直播机构代 表分享了对未来一年行业发展的判断。左飞表示，平台将继续通过 "技术赋能 + 生态共建" 双引擎，推 动直播行业从 "规模扩张" 向 "价值创造" 跃迁，助力机构伙伴实现可持续经营，推动直播行业高质量发 展。 规范、创新并举 ...

团播正从直播行业的新兴内容形式，成长为线上文化演出的重要增长引擎。 9月26日，在文化和旅游部市场司指导下，中国演出行业协会携手抖音直播发起 "优质团播计划"。"当前，团播呈现出了专业化、精品化的发展态势，正加 快迈向高质量发展新阶段。"中国演出行业协会副会长兼秘书长潘燕在启动会现场表示，此次与抖音直播携手推出上述计划，旨在通过流量及收益扶持、产 品能力赋能、提供专业培训等系统性举措，在 2025 年底前培育超过 100 个符合行业标准、具备内容特色的优质团播，构建覆盖多垂类、多场景、多地区的 优质团播矩阵，以标杆力量形成示范效应。 现场，潘燕还对即将发布的《2025 中国网络表演行业团体直播业务现状与发展情况分析报告》进行了亮点解读。 应势联合发起"优质团播计划" ，行业规模有望破 150 亿 所谓团播，是指多人在同一直播间进行舞蹈、唱歌等才艺表演的演艺直播形式，凭借 "生产主体团队化、内容主题化、互动双向化、变现多元化" 的鲜明特 征，已成为连接文化传播、商业价值与社会效益的重要纽带。 当前，团播正呈现供需两旺的蓬勃态势 —— 据即将发布的《2025 中国网络表演行业团体直播业务现状与发展情况分析报告》， ...

Core Viewpoint - Douyin has announced measures to combat the illegal practices of "recorded broadcasts" and "hanging" in live streaming, emphasizing the importance of authenticity and viewer interaction in live content [1][2]. Group 1: Governance of Violations - Douyin has issued a notice regarding the governance of recorded and hanging broadcasts, warning streamers against believing in online "recorded tutorials" to avoid personal financial losses [1]. - The platform has penalized over 450,000 live streaming rooms for violations related to "recorded" and "hanging" broadcasts since 2025, implementing warnings, interruptions, and bans [1]. - The platform's representative stated that these violations undermine the authenticity of live streaming and eliminate the possibility of audience interaction [1]. Group 2: Criminal Activities and Measures - Douyin has identified black market activities selling teaching courses and cheating tools through third-party platforms, misleading consumers with terms like "live broadcast artifact" and "live broadcast bodyguard" [2]. - The platform has indefinitely revoked live streaming permissions for 33,000 accounts involved in recorded black and gray market activities since 2025 and has provided evidence to law enforcement, resulting in the detention of five individuals [2].

除了对"录播""挂机"违规行为治理打击，抖音直播也在持续追踪、挖掘相关违法产业链线索，并将证据 汇总后上报公安机关。"今年以来我们发现有黑产通过第三方平台、各类群组等发布、销售教学课程和 相关作弊工具，并用'直播神器''直播保镖'的噱头来欺骗消费者。"上述负责人称，任何所谓的录播、挂 机"神器"，都属于作弊软件，平台坚决打击，"无需真人直播""躺平即可赚钱"等宣传语都是黑产团伙捏 造的虚假效果，用户购买后不仅承受经济损失，还可能因违规行为被封号甚至面临司法机关的调查。 2025年至今，抖音直播已对3.3万录播黑灰产账号无限期回收直播权限，并向公安机关提供多起案件线 索，目前已有5人被刑事拘留。 | 1 | | | --- | --- | | | P | | | | 9月25日，抖音发布《抖音直播关于治理录播挂机的公告》，在对相关违规行为进行处罚公示的同时， 重点提醒主播们切勿轻信网络"录播教程"，避免个人财产损失。 "挂机""录播"违规行为，主要体现在利用直播间盗播他人内容，或者播放已录制的音视频内容；也有部 分账号使用挂机或定格、黑屏等无意义画面，直播间几乎没有互动；还有的甚至使用作弊插件或道具， 进行无真 ...

据抖音黑板报，9月25日，抖音直播发布《抖音直播关于治理录播挂机的公告》，在对相关违规行为 进行处罚公示的同时，重点提醒主播们切勿轻信网络"录播教程"，避免个人财产损失。2025年以 来，平台依据《抖音直播行为规范》，对超过45万个涉及"录播""挂机"的直播间进行了警告、中断、 封禁等不同程度的处罚。此外，抖音表示，除了对"录播""挂机"违规行为治理打击，抖音直播也在持 续追踪、挖掘相关违法产业链线索，并将证据汇总后上报公安机关。2025年至今，抖音直播已对3.3 万录播黑灰产账号无限期回收直播权限，并向公安机关提供多起案件线索，目前已有5人被刑事拘 留。 ...

（文章来源：第一财经） 据抖音黑板报，9月25日，抖音直播发布《抖音直播关于治理录播挂机的公告》，在对相关违规行为进 行处罚公示的同时，重点提醒主播们切勿轻信网络"录播教程"，避免个人财产损失。2025年以来，平台 依据《抖音直播行为规范》，对超过45万个涉及"录播""挂机"的直播间进行了警告、中断、封禁等不同 程度的处罚。此外，抖音表示，除了对"录播""挂机"违规行为治理打击，抖音直播也在持续追踪、挖掘 相关违法产业链线索，并将证据汇总后上报公安机关。2025年至今，抖音直播已对3.3万录播黑灰产账 号无限期回收直播权限，并向公安机关提供多起案件线索，目前已有5人被刑事拘留。 ...

Core Viewpoint - The entertainment guilds are undergoing a significant regulatory overhaul, particularly focusing on the prohibition of underage broadcasting on live streaming platforms, with Douyin leading the charge in clearing out non-compliant guilds [1][2][3]. Group 1: Regulatory Actions - On September 10, Douyin announced the expulsion of 11 guilds involved in underage broadcasting violations, marking a part of a broader initiative that has seen nearly 200 guilds removed in the past three months [1][7]. - Douyin's recent governance actions include a strict ban on any minors participating in live broadcasts and a prohibition on providing agency services to minors, as outlined in their September 2 notification [3][4]. - The platform has implemented severe penalties for guilds that fail to comply, including the forfeiture of earnings and fivefold fines on related revenues [5][6]. Group 2: Industry Impact - The intensified regulatory scrutiny has prompted guilds to reassess their operational strategies, as the industry shifts towards compliance and sustainable practices [9][10]. - Guilds are now facing a survival test, as the pressure to adhere to new regulations increases, with many large-scale guilds also being penalized for violations [11][12]. - The entertainment live streaming industry is evolving, with new content and operational models emerging, necessitating guilds to adapt quickly to avoid regulatory pitfalls [12][14]. Group 3: Compliance and Future Outlook - Compliance is becoming a critical factor for the survival and growth of guilds, as the old operational models that relied on risky practices are no longer viable [12][14]. - Guilds are encouraged to integrate compliance into every aspect of their operations, from recruitment and training of hosts to content planning and monetization strategies [14]. - The industry is moving away from rapid, unregulated growth towards a more refined operational phase, where those prioritizing compliance will likely thrive [14].

Core Viewpoint - The live streaming industry is taking steps towards healthy development, with Douyin Live hosting a conference to promote high-quality development and self-regulation among live streaming institutions [1][3]. Group 1: Industry Development - The live streaming industry has evolved into a stage of refinement and professionalism, generating diverse employment opportunities such as hosts, choreographers, and camera operators [1][2]. - The industry has faced challenges including vulgar content, fraudulent practices, and contract traps, prompting several institutions to advocate for self-regulation and compliance [1][2]. Group 2: Employment Opportunities - Quality content is identified as the core competitive advantage for the long-term development of the live streaming industry, with an average live streaming room creating over 30 job opportunities [2]. - Professional live streaming institutions are establishing clearer promotion mechanisms, transforming the role into a "growth-oriented" career [2]. Group 3: Regulatory Changes - Douyin Live has upgraded its management regulations for live streaming institutions, imposing stricter requirements on content, host behavior, and agency operations [3]. - The joint initiative by live streaming institutions reflects a shift from "passive compliance" to "active self-discipline" within the industry [3].

Core Viewpoint - Douyin has upgraded its "Douyin Live Group Broadcasting Content Management Specifications" and released "Douyin Live Group Broadcasting Institution Management Specifications" to regulate the industry and promote high-quality development, focusing on stricter governance measures against various violations, including the exploitation of false intimacy to induce tipping and unreasonable practices by agencies [1]. Group 1: Content Management Regulations - The new regulations aim to eliminate vulgar and inappropriate content in live broadcasts, including the prohibition of creating lowbrow perceptions by hosts [3]. - Agencies are forbidden from inciting or condoning hosts to engage in illegal live broadcasts, such as promoting vulgar content or encouraging excessive consumption through ostentatious displays [4]. - Specific behaviors that are banned include inappropriate attire that highlights sensitive body parts, suggestive scenarios, and the use of lowbrow punishment methods during live interactions [5]. Group 2: User Rights Protection - Hosts are prohibited from engaging in behaviors that infringe on user rights, including misleading users into making payments through false promises or hidden truths [6]. - Agencies must not engage in malicious hype that disrupts the operational environment, such as encouraging minors to participate in live activities or fostering competitive consumption among fans [7][8]. - The regulations also address the need to protect minors from being exploited in live broadcasts and to prevent organized harassment or defamation within fan groups [9]. Group 3: Reporting Mechanism - Users who discover violations of the group broadcasting management specifications by hosts or agencies are encouraged to report such behaviors via email to the platform [13].

Core Viewpoint - Douyin has upgraded its live streaming management regulations to promote high-quality development and address issues such as inappropriate content, exploitation of minors, and unfair practices against streamers [1]. Group 1: Content Management Regulations - The new regulations prohibit streamers from creating vulgar or inappropriate perceptions [3]. - It is forbidden for agencies to incite or condone streamers to engage in illegal activities, including promoting excessive consumption through ostentatious displays [4]. - Streamers are not allowed to use suggestive clothing or create inappropriate scenarios during live broadcasts [5]. Group 2: User Rights Protection - Streamers must not engage in behaviors that infringe on user rights, such as misleading users into making payments through false promises [6]. - Agencies are prohibited from maliciously hyping or disrupting the operational environment [7]. - There are strict rules against encouraging minors to participate in live streaming activities or promoting unhealthy competition among fans [8]. Group 3: Reporting Mechanism - Users can report any violations of the new management regulations by contacting the platform via email [12].