20多岁的年纪，你想拥有一份怎样的工作？ 前不久，05后姑娘、团播运镜师舟舟火了，她的直播间曾创下4万人同时在线的热度。团播运镜师，这 个需要单手举5—6斤设备、逐帧设计镜头路径的网络新职业，让她甫一毕业就能成为经济独立的专业人 才。 在泛娱乐直播产业升级的浪潮中，这样的新职业故事正在不断上演，为更多年轻人提供了就业新选择。 近几年，直播经济作为数字时代的创新型经济形态，获得快速发展。然而一直以来，人们在受益于直播 经济带来的更多便利和机遇时，却对直播行业的从业人员，或多或少存在某种职业偏见。比如，认为直 播职业不稳定、不体面，甚至有人批评毕业生从事直播行业是"不务正业"，"吃青春饭。" 这一方面是由于行业本身在初始发展阶段确实存在个别乱象，舆论对个案的聚焦，容易影响人们对整个 行业的观感。 另一方面，人们对新兴职业往往需要有一个了解和适应的过程，这其中固有的职业观念，比如对稳定性 的追求、对一些传统职业的高度认可等，往往具有一定的认知惯性，也影响了人们对新兴职业的接受程 度。 然而，如今的直播内容生态已然告别秀场模式的草莽时代，进入优质内容为王阶段。优质内容自然需要 优秀人才来创造、打磨，同时也让岗位本身含 ...

近日，《2025抖音泛娱乐直播报告》发布（以下简称"报告"）。报告显示，2025年平台演艺类直播达 1.28亿场，同比增长26.39%，日均超35万场。随着泛娱乐直播产业化程度提升，产业链细分岗位兴起， 编舞师、运镜师、直播间导播等成热门职业。 据报告，直播已有16个内容大类、53个子垂类，覆盖美声演唱、器乐演奏、戏曲曲艺、cosplay、声优 配音等领域，认证扶持13.5万名优质主播树立行业标杆。2025年3月，中国演出行业协会发布《网络表 演（直播与短视频）主播职业能力划分要求》团体标准，这是自2024年7月人社部等三部门将"网络主 播"列为国家新职业后，国内首个针对网络表演主播的职业能力评价标准。 中国广播艺术团演员盛璐璐，通过竹笛演奏吸引超260万抖音粉丝。2025年元旦，有家长在"连麦"时提 出希望盛璐璐指点孩子卡了两个多月的吐音技巧（一种吹奏乐器演奏技巧），盛璐璐用将近二十分钟， 从口型、气息到舌尖位置，在直播间像面对面一样带着孩子练习。当孩子吹出一个清晰的吐音时，家长 激动地送上一份直播礼物："这是孩子的学费，也是我们全家新年第一份开心。" 报告也显示，专业才艺类直播更受网友青睐。过去一年，器乐 ...

平台方面推出了"主播安心入会"政策，并上线了"举报公会"入口，旨在针对部分公会设置高额违约金、强迫主播进行情感诱导等不当经营行为进行专项治 理。抖音直播相关负责人表示，平台将持续通过提升内容质量、保障从业者权利、规范机构经营行为等方式，推动整个产业的规范化建设与专业化升级。 近日发布的《2025抖音泛娱乐直播报告》披露了多项行业数据与治理进展。报告数据显示，2025年抖音平台演艺类直播场次达到1.28亿场，同比增幅为 26.39%，日均直播超过35万场。该平台在去年已协助约3万名主播成功维权，使其得以退出存在违规行为的公会，并对大约650家存在不当签约、履约行为 的直播机构进行了处罚及敦促整改。 市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 来源：市场资讯 随着行业产业化程度的加深，一些围绕直播内容生产的细分岗位正在兴起。编舞师、运镜师、直播间导播等已成为热门的新兴职业。报告显示，截至去年年 底，已有499家国有文艺院团及其旗下的超6000名演员入驻抖音进行直播，累计开播场次超过81.9万场。 ...

记者1月6日获悉，近日《2025抖音泛娱乐直播报告》发布(以下简称"报告")。报告显示，2025年抖音平 台演艺类直播达1.28亿场，同比增长26.39%，日均超35万场。随着泛娱乐直播产业化程度提升，产业链 细分岗位兴起，编舞师、运镜师、直播间导播等成热门职业。 报告显示，过去一年，抖音直播协助约3万名主播成功维权、退出违规公会；处罚约650家存在不当签 约、履约行为的直播机构，并敦促其整改。抖音推出"主播安心入会"政策、上线"举报公会"入口等，治 理直播机构设置高额违约金、强迫主播情感诱导用户等不当经营行为。 从抖音报告折射的趋势来看，泛娱乐直播行业正逐渐摆脱"传统秀场"的刻板印象，成为内容专业化、经 营规范化的线上文化消费产业。 抖音直播相关负责人表示："平台持续通过提升内容质量、保障从业者权益、规范机构经营行为等举 措，推动泛娱乐直播产业专业化升级与规范化建设。抖音直播希望携手行业各方参与者，共建高质量直 播生态。" 随着人们生活品质的提升，用户对娱乐消费的需求也在不断攀升，越来越渴望获取到多样化且富有个性 的娱乐内容。泛娱乐直播因其多样化的内容展现和实时交互的特性，契合了用户这一需求。 近年来，全球 ...

泛娱乐直播行业正逐渐摆脱"传统秀场"的刻板印象，成为内容专业化、经营规范化的线上文化消费产业。 近日，《2025抖音泛娱乐直播报告》发布（以下简称"报告"）。报告显示，2025年抖音平台演艺类直播达1.28亿场， 同比增长26.39%，日均超35万场。随着泛娱乐直播产业化程度提升，产业链细分岗位兴起，编舞师、运镜师、直播间 导播等成热门职业。 报告显示，过去一年，抖音直播协助约3万名主播成功维权、退出违规公会；处罚约650家存在不当签约、履约行为的 直播机构，并敦促其整改。抖音推出"主播安心入会"政策、上线"举报公会"入口等，治理直播机构设置高额违约金、 强迫主播情感诱导用户等不当经营行为。 抖音直播相关负责人表示："平台持续通过提升内容质量、保障从业者权益、规范机构经营行为等举措，推动泛娱乐 直播产业专业化升级与规范化建设。抖音直播希望携手行业各方参与者，共建高质量直播生态。" 内容供给提质升级：499家院团带来专业内容、53个赛道满足各类需求 在内容供给端，抖音直播通过发起"优质团播计划""艺播计划·抖音直播院团专项""聚光计划·抖音直播院团专项"等扶持 计划，构建多元内容体系。 据报告，抖音直播已有16 ...

新浪科技讯 1月6日午间消息，近日，《2025抖音泛娱乐直播报告》发布（以下简称"报告"）。报告显 示，2025年抖音平台演艺类直播达1.28亿场，同比增长26.39%，日均超35万场。随着泛娱乐直播产业化 程度提升，产业链细分岗位兴起，编舞师、运镜师、直播间导播等成热门职业。 责任编辑：郝欣煜 报告显示，过去一年，抖音直播协助约3万名主播成功维权、退出违规公会；处罚约650家存在不当签 约、履约行为的直播机构，并敦促其整改。抖音推出"主播安心入会"政策、上线"举报公会"入口等，治 理直播机构设置高额违约金、强迫主播情感诱导用户等不当经营行为。 抖音直播相关负责人表示："平台持续通过提升内容质量、保障从业者权益、规范机构经营行为等举 措，推动泛娱乐直播产业专业化升级与规范化建设。抖音直播希望携手行业各方参与者，共建高质量直 播生态。" 责任编辑：郝欣煜 新浪科技讯 1月6日午间消息，近日，《2025抖音泛娱乐直播报告》发布（以下简称"报告"）。报告显 示，2025年抖音平台演艺类直播达1.28亿场，同比增长26.39%，日均超35万场。随着泛娱乐直播产业化 程度提升，产业链细分岗位兴起，编舞师、运镜师、直播间 ...

Core Insights - The live streaming industry has evolved from chaotic growth to a structured ecosystem that supports flexible employment, with compliance becoming a shared consensus among platforms [1][2] - Douyin's governance practices serve as a strong model for the industry's compliance development, addressing issues like vulgar content and illegal activities through a comprehensive content governance system [1][2] Group 1: Governance and Compliance Measures - Douyin has established a multi-dimensional content governance system to combat evolving violations, utilizing multimodal large models for rapid response to reports, achieving updates within 30 minutes [1] - Since 2025, Douyin has banned 660,000 "soft porn" live streaming rooms and permanently revoked 117,000 accounts involved in sexual content, demonstrating significant governance effectiveness [1] - The introduction of a "health score + economic restrictions" system in 2024 aims to deter vulgar inducement of rewards by penalizing low-performing hosts with score deductions and financial constraints [2] Group 2: Impact and Future Directions - Reports of inducement to reward have decreased by 74% in 2025, with 88,000 violators penalized, indicating the effectiveness of long-term governance mechanisms [2] - The industry recognizes that compliance is not the end goal but a starting point for higher quality development, necessitating ongoing efforts from multiple stakeholders [2][3] - The need for improved legal frameworks and standards is emphasized to support platforms in managing reward-related chaos, highlighting the importance of collaborative efforts for sustained governance [3]

Core Viewpoint - The live streaming industry is evolving into a platform for self-expression and flexible employment, while also facing challenges from new forms of violations and illicit activities [1][2]. Group 1: Industry Development - Live streaming has created numerous new jobs and is seen as a "reservoir" for flexible employment [1]. - The industry has transitioned into a phase of quality and compliance, with initial chaos largely addressed through professional governance [1]. - The Central Cyberspace Administration of China launched a two-month special action to rectify online live streaming tipping irregularities starting in October 2025 [1]. Group 2: Violation Management - Since 2025, Douyin has penalized 88,000 individuals for vulgar inducement to tip and indefinitely revoked live streaming permissions for 117,000 accounts due to sexual violations [1][4]. - The platform has enhanced its governance strategies, employing advanced technology to combat subtle forms of low-quality content and illicit activities [2][3]. - Douyin has implemented a health score system for streamers, which has proven effective in managing violations over the past two years [5]. Group 3: Specific Measures Against Illicit Activities - Douyin has established a governance chain that includes prevention, real-time identification, and post-incident measures to combat black market activities related to sexual content [3]. - The platform has banned 660,000 "soft porn" live streaming rooms and indefinitely revoked permissions for 5,000 accounts due to violations [4]. - In 2025, Douyin reported a 74% year-on-year decrease in user reports of inducement to tip, indicating the effectiveness of its measures [5]. Group 4: Collaboration with Law Enforcement - Douyin collaborates with law enforcement to address offline sexual black market activities, resulting in the detention of 68 individuals for disseminating obscene content since the beginning of 2025 [8]. - The platform has actively reported illegal activities to authorities, leading to the arrest of individuals involved in promoting illicit services through live streaming [8].

Core Insights - Douyin Live has reported significant actions against accounts involved in vulgar inducement and pornography, with 88,000 individuals penalized and 117,000 accounts permanently banned since 2025 [1] Group 1: Regulatory Actions - 88,000 individuals have been punished for vulgar inducement in tipping since 2025 [1] - 117,000 accounts have had their live streaming permissions indefinitely revoked due to pornography violations [1] Group 2: Criminal Activities - The platform identified black market operations purchasing and registering Douyin accounts to promote illegal pornography-related apps, leading to the criminal detention of 4 suspects [1] - Two gangs were discovered in early 2025, luring users into tipping under the pretense of offline prostitution, resulting in the arrest of 21 individuals, with 16 facing criminal detention [1] - A total of 68 suspects have been criminally detained for disseminating obscene materials since 2025 [1]

Core Points - The central government initiated a two-month special action to address the chaos in online live streaming tipping, with significant penalties imposed on violators [1] - Douyin has implemented a health score system for live streamers, which has proven effective in managing and penalizing inappropriate behavior [2] - The platform has significantly reduced user reports of inducement tipping by 74% since 2025, indicating improved compliance and user awareness [2] Group 1 - Douyin has banned 660,000 "soft pornography" live streaming rooms and indefinitely revoked the live streaming permissions of 117,000 accounts involved in sexual violations since 2025 [2] - The platform employs a multi-modal large model to identify and intercept risks in live streaming content, enhancing its governance capabilities [1] - Douyin has established a governance chain to prevent black market activities related to sexual content, including preemptive risk identification and real-time content monitoring [1] Group 2 - The health score system for live streamers allows for ongoing assessment based on their behavior, leading to permanent revocation of permissions for repeat offenders [2] - In 2025, over 40,000 streamers were penalized for inducement tipping, with various restrictions imposed on their accounts [2] - Douyin has strengthened its content management regulations for group broadcasts, implementing tiered penalties for accounts with high rates of violations [2] Group 3 - The platform has reported 68 individuals detained for disseminating obscene content since 2025, reflecting its commitment to cooperating with law enforcement [3] - Douyin aims to continuously enhance its technical investments and governance efforts to combat vulgar live streaming and inducement tipping [3]