Core Viewpoint - The recent fee reduction in the banking wealth management sector primarily targets management and sales fees, with some smaller banks implementing more significant reductions compared to state-owned banks [1][5]. Fee Reduction Details - Minsheng Wealth Management has reduced the fixed management fee rate of a pure fixed-income product from 0.5% to 0.05% [2]. - Since the interest rate cut on deposits began on May 20, several banks, including Minsheng Wealth Management, have initiated fee reductions, with some products' fixed management fees dropping to as low as 0.01% [3]. - Agricultural Bank of China announced multiple fee reductions, including a significant drop in management fees for cash management products from 0.3% to 0.01% [4]. - Other banks, such as China Minmetals Bank and Everbright Wealth Management, have also announced fee reductions for various fixed-income products [6][7][8]. Market Dynamics - The average fixed management fee rate across the banking wealth management market has decreased to 0.1865%, down 0.45 basis points from the end of 2023 [11]. - The fee reduction trend is driven by increased competition, regulatory guidance, and a shift from extensive growth to refined operations within the wealth management industry [11][12]. - Smaller wealth management companies are more aggressive in fee reductions to quickly expand their market share, while larger banks focus on enhancing research and service quality [3][11]. Strategic Implications - The fee reductions are seen as a short-term strategy to attract customers and respond to declining interest rates, with the potential for ultra-low fee products to become a norm among leading firms [12]. - Long-term sustainability of such low fees may be challenging for smaller firms due to operational costs and revenue pressures [12]. - The industry may need to shift from a "scale-driven" approach to a "value-driven" strategy, focusing on optimizing asset allocation and improving risk management for sustainable returns [12].