Core Viewpoint - The competitive landscape of the global television market reveals that while Chinese brands dominate in terms of unit sales, they still lag behind Japanese and Korean brands in terms of sales revenue, indicating a need for improvement in product value and pricing strategy [1][9]. Global Television Market Overview - In 2024, global television sales are projected to reach 208 million units, reflecting a modest growth of approximately 3.5% [1]. - The top five brands in the global television market are Samsung, TCL, Hisense, LG, and Xiaomi, with market shares of 17.6%, 13.9%, 12.3%, 10.8%, and 5.1% respectively [11]. Brand Performance - **Samsung**: Holds the largest market share at 17.6%, with sales exceeding 36.6 million units [7]. - **TCL**: Ranks second with a market share of 13.9%, selling nearly 29 million units [6]. - **Hisense**: Comes in third with a market share of 12.3% and over 25 million units sold [5]. - **LG**: Fourth place with a market share of 10.8% and sales of over 22 million units [4]. - **Xiaomi**: Fifth place with a market share of 5.1%, selling over 10 million units [3]. Revenue Comparison - In terms of sales revenue, Samsung leads with 28.3%, followed by LG at 16.1%, while TCL and Hisense have 12.4% and 10.5% respectively [9]. - Despite higher unit sales, Chinese brands like TCL and Hisense do not match LG's revenue, indicating a disparity in pricing and product value [9]. Market Trends - The trend shows that while Chinese television brands are on an upward trajectory in terms of sales volume, Japanese and Korean brands are experiencing a decline [9]. - This suggests potential for future growth in the Chinese television market, with the possibility of a shift in market dynamics over the next five years [9].