Core Viewpoint - The launch of the new national treasure IP characters "Rui Rui" and "En En" by Mengniu's infant formula brand Rui Bu En at the "2025 Panda Carnival Gala" highlights the brand's commitment to both cultural heritage and child care, emphasizing its "national treasure-level care" philosophy [1][4][9] Group 1: Brand and Product Development - The new IP characters "Rui Rui" and "En En" were designed by Liu Pingyun, a prominent figure in contemporary Chinese visual arts, who has previously created notable designs such as the Winter Olympics mascot "Bing Dwen Dwen" [4][5] - The design of "En En" incorporates elements inspired by the natural characteristics of newborn pandas, while "Rui Rui" features a hairstyle that symbolizes the brand's commitment to scientific care for children's growth [4][6] Group 2: Social Responsibility and Cultural Significance - Rui Bu En's initiative connects the protection of giant pandas with the care for children, establishing a narrative that resonates with national sentiment and family values [5][6] - Since 2020, Rui Bu En has been involved in a public welfare project supporting the protection of giant pandas, demonstrating the brand's social responsibility [6] Group 3: Scientific Innovation - Rui Bu En has made significant advancements in research and development, including the introduction of the innovative ingredient "Maternal Source MLCT" in its infant formula, which aligns with the new national standards [6][9] - The brand has also become the first domestic dairy brand to self-develop and produce HMOs, addressing critical supply chain challenges and gaining FDA certification [6][9]