Core Insights - The beauty and personal care industry is experiencing operational fluctuations globally, with international brands showing varied performance, particularly in the Chinese market where domestic brands are gaining growth opportunities [1][2] Group 1: Global Market Overview - Major international beauty leaders are facing overall operational volatility, with only a few, like L'Oréal, achieving sustained sales growth, albeit at low single-digit rates [1] - Companies such as Shiseido and Amorepacific are undergoing strategic adjustments to optimize profits, while others like Estée Lauder and Beiersdorf are still in the adjustment phase [1] - In the Americas, companies like Estée Lauder, Beiersdorf, and Coty are experiencing operational pressures, while L'Oréal and Amorepacific have seen sales growth in emerging markets [2] Group 2: China Market Dynamics - Among the tracked international leaders, only L'Oréal achieved a 3% sales growth in China during Q2 2025, while others like Shiseido and Amorepacific saw recovery growth from a low base [3] - Despite facing pressures, international beauty leaders are optimistic about the Chinese market, with companies like Estée Lauder and Beiersdorf expressing expectations for improvement in operations [3] Group 3: Investment Recommendations - The company recommends focusing on firms with scarce high-end brand assets, strong offline presence, and rapid online growth [1] - Companies that are enhancing operational capabilities through acquisitions and organizational restructuring are also highlighted as potential investment opportunities [1] - Attention is advised for companies with comprehensive brand portfolios and strong overall capabilities [1]