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老国货迸发新味道(“老字号”焕新记)
He Nan Ri Bao· 2026-01-19 22:42
Group 1 - The core message of the article highlights that Lianhua Holdings is expected to achieve a net profit attributable to shareholders of 290 million to 330 million yuan in 2025, representing a year-on-year growth of 43.15% to 62.90%, marking a historical high for the company [2] - Lianhua Holdings has transformed from a single product focus as the "King of MSG" to a leading enterprise in the seasoning industry, now driven by a dual strategy of "consumption + technology," indicating a significant brand revival and new growth opportunities [2][3] - The company's recent success is attributed to the new board and management's practical approach, emphasizing innovation and comprehensive reform of the management system, which has led to sustainable high-quality development [2] Group 2 - To adapt to new market demands, Lianhua has expanded its traditional product base while leveraging its comprehensive R&D capabilities, focusing on the development of diversified products under the "green, natural, and low three" product philosophy [3] - The product range includes various new offerings such as Matsutake Fresh, premium brewed soy sauce, and natural beverages, showcasing Lianhua's evolution from "MSG King" to a comprehensive kitchen expert [3][4] - Lianhua has actively engaged with consumers and integrated traditional Chinese culture with its brand culture, creating the "Lianbao" brand IP to rejuvenate its brand image and appeal to younger demographics [4]