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巨亏7500万,高端零食第一股要卖了
21世纪经济报道· 2025-07-18 03:48
Core Viewpoint - The introduction of Wuhan Changjiang International Trade Group as a strategic investor marks a significant shift for Liangpinpuzi, making it the first national snack food platform controlled by local state-owned capital [1][4]. Group 1: Strategic Investment - Liangpinpuzi announced the transfer of shares to Changjiang Guomao, with a total transaction amount of 1.046 billion yuan, resulting in state-owned capital becoming the largest shareholder [1][4]. - The share transfer involves 72.24 million shares from Ningbo Hanyi and 11.97 million shares from Liangpin Investment, representing 18.01% and 2.99% of the total shares, respectively [1][4]. - The founder, Yang Hongchun, will remain in a senior management position and retain significant shareholder status, indicating continuity in leadership despite the change in ownership [4]. Group 2: Market Context - The snack food industry is facing intensified competition, and the introduction of state-owned capital is seen as a crucial move to break through this competitive landscape [4]. - Liangpinpuzi has developed into a leading brand in the snack food sector since its establishment in 2006, with over 2,700 offline stores and a comprehensive online presence [4]. - The company is projected to generate revenue of 7.159 billion yuan in 2024, despite recent challenges [4]. Group 3: Financial Performance - Liangpinpuzi is expected to report a net loss of 75 million to 105 million yuan for the first half of 2025, marking its worst performance since public data became available [8]. - The company's market capitalization has significantly decreased from over 30 billion yuan at its peak in 2020 to approximately 5.6 billion yuan, reflecting a decline of over 80% [7][8].