文 | 财天COVER 张向阳 编辑 | 吴跃 01 营收占比再次提升 4月，卫龙正式官宣青年演员王安宇成为魔芋爽的品牌代言人。8月，卫龙又宣布管乐成为风吃海带的品 牌大使。此前，这两款产品都没有代言人。在短短4个月内接连签约两位人气高涨的年轻艺人，足见卫 龙对魔芋爽与风吃海带的重视程度。 签约代言人，自然是希望扩大品牌的影响力，拓展更多的消费者。魔芋爽与风吃海带，同属于卫龙旗下 蔬菜制品业务板块，这是卫龙美味业绩的核心驱动力。 不久前，卫龙美味发布的中期业绩显示，2025年上半年实现总收入约34.83亿元，同比增长18.5%；实现 归母净利润7.33亿元，同比增长约18%。 虽然业绩增速远不及2024年同期，但卫龙能取得双位数的增长也实属难得。 卫龙美味向《财经天下》表示，其上半年业绩的增长，主要有两大核心驱动力：一是蔬菜制品的持续爆 发式增长；二是全渠道战略的深化执行，特别是在新兴渠道的快速渗透。 在产品阵容方面，卫龙美味主要包含三个板块：一是调味面制品，也就是常说的辣条，主要产品有大面 筋、小面筋、麻辣棒、小辣棒、亲嘴烧、麻辣麻辣；二是蔬菜制品，主要有魔芋爽、风吃海带及小魔 女；三是豆制品及其他产品，主 ...

证券研究报告：食品饮料 | 公司点评报告 发布时间：2025-08-22 股票投资评级 买入|维持 个股表现 -10% 6% 22% 38% 54% 70% 86% 102% 118% 134% 150% 2024-08 2024-11 2025-01 2025-03 2025-06 2025-08 盐津铺子 食品饮料 ⚫ 事件 资料来源：聚源，中邮证券研究所 公司基本情况 | 最新收盘价（元） | 72.33 | | --- | --- | | 总股本/流通股本（亿股）2.73 / 2.46 | | | 总市值/流通市值（亿元）197 / 178 | | | 52 周内最高/最低价 | 97.71 / 37.02 | | 资产负债率(%) | 50.9% | | 市盈率 | 30.65 | | 第一大股东 | 湖南盐津铺子控股有限 | | 公司 | | 研究所 分析师:蔡雪昱 SAC 登记编号:S1340522070001 Email:caixueyu@cnpsec.com 分析师:杨逸文 SAC 登记编号:S1340522120002 Email:yangyiwen@cnpsec.com 盐津铺子(002 ...

Investment Rating - The investment rating for the food and beverage industry is "Positive" (maintained) [1] Core Insights - The food and beverage index increased by 0.5% from August 11 to August 15, ranking 18th among 28 sectors, underperforming the CSI 300 by approximately 1.9 percentage points. The sub-sectors of seasoning and fermented products (+2.2%), baked goods (+1.5%), and health products (+1.3%) performed relatively well [10][12] - The report highlights that the liquor industry remains a core component of the food and beverage sector, with varying performances among companies. Kweichow Moutai showed stable mid-year results, maintaining its strong brand and market position. Other companies like Zhenjiu Lidu experienced a decline but are focusing on product innovation and channel optimization for future recovery [10][11] - The overall liquor industry is in an adjustment phase, with expectations for a fundamental low point to appear in the second half of the year. Some quality liquor companies are seen to have a high safety margin from a valuation perspective, suggesting opportunities for low-position investments in the second half [10][11] - The beer sector is facing pressure due to intensified market competition and product downgrading, although companies like Zhujiang Beer and Yanjing U8 are performing well in their respective regions. China Resources Beer, as a leading player, is expected to benefit from industry recovery in the long term [11] - The snack food sector is showing strong growth potential, with new consumption-related companies likely to become market leaders again in the second half of the year. Recommended companies for investment include Salted Fish Pulp, Ximai Food, Dongpeng Beverage, and Wancheng Group, with notable beneficiaries being Weilong Delicious [10][11] Summary by Sections Market Performance - The food and beverage index increased by 0.5%, ranking 18th out of 28 sectors, and underperformed the CSI 300 by about 1.9 percentage points. The leading sub-sectors were seasoning and fermented products (+2.2%), baked goods (+1.5%), and health products (+1.3%) [10][12] Upstream Data - On August 5, the GDT auction price for whole milk powder was $4,012 per ton, a year-on-year increase of 23.1%. However, domestic fresh milk prices were 3.0 yuan per kilogram, down 5.9% year-on-year [14][16] Liquor Industry News - Kweichow Moutai announced an investment of approximately 774 million yuan for infrastructure improvements. Additionally, Shede Liquor is set to launch a new low-alcohol product, "Shede Zizai," on August 30, focusing on high flavor and low alcohol content [37][38] Recommended Companies - Recommended companies for investment include Kweichow Moutai, Shanxi Fenjiu, Ximai Food, Wancheng Group, and Bai Run Co. [4]

Core Viewpoint - The control of the high-end snack brand "Liangpin Shop" is in dispute, with a lawsuit involving its major shareholder, Ningbo Hanyi, and Guangzhou Light Industry Group, leading to uncertainties regarding ownership transfer and company operations [1][2][3]. Group 1: Control and Ownership Changes - Ningbo Hanyi, the former controlling shareholder of Liangpin Shop, holds 29.84% of the shares as of Q1 2025 and has been seeking a buyer to alleviate operational challenges [2][3]. - On July 17, 2023, Liangpin Shop announced the introduction of Wuhan Yangtze International Trade Group as a strategic investor, which would reduce Ningbo Hanyi's shareholding from 38.22% to 17.22% and grant Wuhan Yangtze a 21% stake [2][3]. - Following the announcement, Guangzhou Light Industry filed a lawsuit against Ningbo Hanyi on July 21, claiming breach of contract regarding share transfer agreements, leading to the freezing of 79.76 million shares held by Ningbo Hanyi [2][3]. Group 2: Financial Performance and Market Challenges - Liangpin Shop projected a net loss of between 75 million to 105 million yuan for the first half of 2025, with a significant decline in net profit compared to the previous year [6]. - The company attributes its financial struggles to ongoing adjustments in product and store structures, rising online channel costs, and decreased income from interest and government subsidies [6][8]. - The snack industry is undergoing structural changes, with shrinking consumption and evolving consumer preferences, particularly among the Z generation, who prioritize health and value for money [6][7]. Group 3: Competitive Landscape and Strategic Positioning - Liangpin Shop's health transformation efforts have not been systematic, leading to confusion in market positioning, especially compared to competitors like Baicaowei, which has successfully focused on health-oriented products [7]. - The company is facing challenges in both offline and online channels, with traditional retail traffic declining and high online customer acquisition costs squeezing profit margins [8]. - The need for stable control is emphasized as a prerequisite for business recovery, highlighting the importance of resolving the ongoing ownership dispute [9].

Core Insights - The company has launched new products and demonstrated strong growth, achieving a revenue of 2.412 billion yuan in 2024, a year-on-year increase of 16.79%, and a net profit of 291 million yuan, up 39.01% [3] - Despite the overall growth, the company faced a decline in net profit in the first quarter of 2024, with a revenue of 595 million yuan, a 10.27% increase, but a net profit decrease of 8.21% [3] - The company plans to repurchase shares worth 50 million to 100 million yuan for employee stock ownership plans, marking its third buyback since 2023 [3] Company Performance - The company has maintained a growth trend for two consecutive years, with significant revenue and profit increases in 2024 [3] - The first quarter of 2024 showed a contrasting trend with increased revenue but decreased net profit, attributed to rising sales and financial expenses [3] Executive Compensation - The vice president, Feng Wenji, received a salary increase to 970,800 yuan in 2024, the largest among the three vice presidents, while the chairman's salary decreased to 670,000 yuan [3] - Feng Wenji, the youngest vice president at 37 years old, has seen a continuous rise in salary since joining the company in 2014 [3] Industry Context - Both Jinzhai Foods and Yanjinpuzi are showing positive growth in the snack food industry, but Jinzhai Foods appears more confident in its future compared to Yanjinpuzi, which has seen frequent executive share reductions [4]

Investment Rating - The report maintains a "Recommended" rating for the company [6]. Core Views - The company is experiencing short-term performance pressure due to channel adjustments, increased promotional expenses, and rising costs. However, there is a focus on the performance of new products and the expansion of overseas channels in the medium to long term [4]. - The company aims to enhance its core competitiveness through a multi-dimensional strategic upgrade involving product quality, variety, branding, and management [4]. Financial Performance Summary - In H1 2025, the company achieved revenue of 950 million yuan, a year-on-year decrease of 9.3%. The net profit attributable to the parent company was 75 million yuan, down 55.2% year-on-year [1]. - For Q2 2025, the company reported revenue of 440 million yuan, a decline of 3.4% year-on-year, with a net profit of 22 million yuan, down 71.0% year-on-year [1]. - The company's gross profit margin in Q2 2025 was 32.8%, a decrease of 1.6 percentage points year-on-year, primarily due to rising raw material costs [3]. Product and Channel Analysis - The company is undergoing product upgrades, with new flavors of nuts leading the trend in the snack market. Revenue from various product categories showed mixed results, with some categories experiencing declines while others, like certain nut products, saw growth [2]. - The revenue breakdown by channel in H1 2025 showed a decline in traditional distribution channels, while e-commerce and other models experienced growth [2]. Profit Forecast and Valuation - The forecast for net profit attributable to the parent company for 2025-2027 is 240 million, 280 million, and 330 million yuan, respectively, with corresponding PE ratios of 22, 19, and 16 times [4][5].

Investment Rating - The report maintains a "Positive" investment rating for the leisure snack industry [1]. Core Insights - The bulk discount snack channel is fundamentally a business driven by traffic growth, benefiting from the "good, fast, and economical" model, which has allowed leading players to capitalize on the upgrading of lower-tier markets and improved channel efficiency. The total number of stores in the industry has rapidly expanded from 13,000 in January 2022 to over 40,000 currently, contributing to an increase in the share of specialty store channels from 7.6% in 2019 to 11.2% in 2024, with the market size of the leisure food and beverage sector expected to reach 3.7 trillion yuan by 2024 [4][13][8]. Summary by Sections 1. Review of Bulk Snack Channel Development and Future Opportunities - The leisure food and beverage market in China is projected to grow at a CAGR of approximately 5.5% from 2019 to 2024, reaching around 3.7 trillion yuan by 2024. The traditional supply chain is undergoing efficiency transformations due to urbanization, information equality, and logistics and digitalization improvements [8][13]. - The bulk snack channel, characterized as a hard discount model, has thrived by maximizing efficiency and price competitiveness, successfully capturing market share during the rise of value-conscious consumption and the new retail transformation [9][13]. - The number of bulk snack stores has surged from 13,000 in early 2022 to over 40,000, with leading companies like Mingming Hen Mang and Wancheng Group projected to achieve GMV of approximately 55 billion yuan and 43.5 billion yuan, respectively, in 2024 [13][8]. 2. Bulk Channel: Mingming Hen Mang vs. Wancheng - The competitive landscape is becoming clearer as the leading players transition from rapid expansion to mergers and acquisitions. The report highlights the distinct advantages of Mingming Hen Mang and Wancheng in terms of store distribution and operational efficiency [65][66]. - By the end of 2024, both Mingming Hen Mang and Wancheng are expected to operate over 14,000 stores each, with a combined market share of approximately 68%, reflecting a 20 percentage point increase from 2023 [65][73]. 3. Future Profitability and Valuation Considerations for Bulk Channels - The report emphasizes that the profitability of leading players is expected to improve as the competitive landscape stabilizes, with a focus on self-owned brand strategies to enhance scale and profitability. The self-owned brand strategy of Mingming Hen Mang aims to provide differentiated products and higher added value, aligning with future consumer demands [4][13][65]. - The report draws parallels with international discount retail leaders, indicating that similar strategies could lead to sustained growth and valuation improvements, with potential PE ratios exceeding 30x for successful brands [4][13].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The short-term pressure on the liquor industry does not change its long-term value, and new consumption is expected to regain market prominence [4] - The food and beverage index increased by 0.6% from August 4 to August 8, ranking 23rd among 28 sectors, underperforming the CSI 300 by approximately 0.6 percentage points [12][14] - The snack food sector, soft drinks, and meat products showed relatively strong performance with increases of 3.9%, 3.0%, and 2.7% respectively [12][14] Summary by Sections Weekly Insights - The liquor sector faced significant challenges in Q2 due to the ongoing impact of the "ban on alcohol" and a struggling restaurant industry, leading to slower cash flow and increased inventory for liquor companies [4][12] - Market expectations for the liquor sector are currently low, with low valuations and a favorable chip structure, indicating potential for recovery post-Mid-Autumn Festival [4][12] Market Performance - The food and beverage sector underperformed the broader market, with the index rising by 0.6% while the leading sub-sectors were snacks, soft drinks, and meat products [12][14] - Notable individual stock performances included ST Xifa, Ximai Food, and Jinzi Ham leading in gains, while *ST Yedao, Ketaobiology, and Beiyinmei faced declines [12][14] Upstream Data - Some upstream raw material prices have decreased, with the price of fresh milk at 3.0 CNY/kg, down 5.6% year-on-year, while pork prices were 20.4 CNY/kg, down 21.2% year-on-year [19][26] - The price of full-fat milk powder increased by 23.1% year-on-year, indicating a mixed trend in dairy prices [23] Liquor Industry News - The launch of the commemorative Maotai Five-Star trademark liquor sold out quickly, generating sales of 179 million CNY [40] - New product releases, such as the "Bull Market" super beer by Zhenjiu Lidu, highlight innovation in the liquor sector [39] Memorandum - Attention is drawn to the upcoming half-year report from Guizhou Maotai on August 13, which is expected to provide further insights into the company's performance [41][44]

Group 1: Industry Overview - The leisure snack industry is undergoing significant changes, with a focus on price competition leading to a decline in overall category prices [1][2] - The price index for food categories has remained below the baseline of 100 since July 2024, indicating a year-on-year decline in food prices [2] - Companies are responding to price wars by innovating products, enhancing supply chain efficiency, and strengthening brand marketing to create a competitive edge [6] Group 2: Company Strategies - Leading brands are focusing on product innovation and cost leadership to build a competitive moat, with examples like Jinzhai Food launching antibiotic-free, ready-to-eat quail eggs [6] - Salted Fish Shop has introduced new sunflower seed snacks emphasizing quality raw materials and healthy production processes [6] - Brand building and international expansion are seen as effective strategies to overcome price competition, with over 10 snack companies from Hunan province exploring overseas markets [7] Group 3: Retail Dynamics - The bulk snack sector is shifting from price wars to value-based management, moving away from discount battles that characterized previous years [8][9] - The focus has shifted to high-quality products and refined consumer experiences, with brands updating hundreds of SKUs monthly to maintain freshness and appeal [9] - Wanchen Group reported a revenue of 10.688 billion yuan in Q1, with a net profit of 412 million yuan, reflecting a net profit margin increase of 1.36 percentage points year-on-year [9][10] Group 4: Future Outlook - Companies are expected to continue investing in supply chain advantages, brand building, and digital capabilities to balance scale and efficiency for long-term growth [10] - The emphasis on product quality is becoming increasingly important, with reliable quality control being a fundamental requirement for manufacturers [10]

Core Viewpoint - The article highlights the revival of traditional snack brands from Fujian, leveraging e-commerce platforms like Pinduoduo to innovate and reach consumers directly, thus adapting to new consumption trends and preferences [2][3][18]. Group 1: Industry Overview - Fujian is a significant hub for the snack industry, with major food industrial clusters in Xiamen, Fuzhou, Zhangzhou, and Quanzhou, collectively holding a substantial market share [1][18]. - Quanzhou Jinjiang alone has over 700 food enterprises, capturing 20% of the national snack market [1]. Group 2: Brand Revival and Innovation - Traditional snack brands from Fujian, such as Jinguang, Crayon Shin-chan, Yake, and Youchen, are experiencing a renaissance by adapting to e-commerce, particularly through Pinduoduo, achieving significant sales growth [4][6][18]. - Jinguang has transitioned from traditional candy to healthier options, responding to consumer feedback and preferences, resulting in annual sales reaching millions [6][18]. - Yake has innovated its product line by developing V9 vitamin soft candies, aligning with the growing consumer focus on health and wellness [7][18]. Group 3: Consumer Engagement and Feedback - Direct consumer engagement through Pinduoduo has allowed brands to quickly adapt products based on real-time feedback, significantly reducing the time from product launch to market response [6][12][20]. - The ability to gather consumer data has enabled brands to tailor their offerings, such as Jinguang's smaller candy sizes for sharing and Yake's functional soft candies [6][20]. Group 4: Differentiation and Market Strategy - Brands are focusing on differentiated supply strategies, such as Jinguang's unique coconut candy and Crayon Shin-chan's whole fruit jelly, to meet specific consumer needs [12][14][18]. - The article emphasizes the importance of emotional design in product development, with Jinguang introducing mood-testing candies that resonate with consumers' emotional needs [19][20]. Group 5: Future Outlook - The future of Fujian's snack brands looks promising, with plans for new product lines that cater to health trends and consumer preferences, supported by Pinduoduo's ongoing policies and market reach [20][21].