Core Viewpoint - The price of domestic gold jewelry in China has surpassed 1100 yuan per gram due to rising international gold prices, prompting major brands to increase their prices by approximately 20%-30% after the National Day holiday [1] Price Changes - Major domestic jewelry brands such as Chow Tai Fook, Chow Sang Sang, and others have initiated price hikes for their gold jewelry products [1] - A representative from Chow Tai Fook confirmed that the price increase will take effect after the National Day, although the specific products and their price adjustments have yet to be determined [1] Market Trends - International gold prices have risen significantly, with a cumulative increase of about 9% in September and over 40% year-to-date [1] - The current high selling price of gold jewelry reflects a high gold value, leading to an increase in customers exchanging gold [1] Brand Responses - Representatives from Longfeng Jewelry and Lao Feng Xiang have stated that they have not yet received notifications regarding price increases [1] - Longfeng Jewelry mentioned that their one-price products have not increased in price this year, making them comparable to purchasing by weight [1] - Lao Feng Xiang indicated that due to the significant rise in gold prices, the discounts on one-price products cannot be set too low, making it advantageous for customers to purchase before the price increase [1]