Core Insights - Shanghai auctioned 6 residential land parcels on October 20, attracting over 20 companies, with a total transaction amount of 19.877 billion yuan [1][2][5] - The overall premium rate for the land auction remained below 15%, indicating a stabilization in market heat, which is expected to gradually influence the new housing sales market [1][5] Summary by Sections Auction Details - Total land area auctioned was 191,600 square meters, with a total planned construction area of 408,700 square meters and a starting price of 18.495 billion yuan [2] - Three parcels were sold at a premium, while three were sold at the starting price, resulting in a total transaction amount of 19.877 billion yuan [2] Key Land Parcels - The Xuhui Riverside parcel had the highest floor price at 148,503 yuan/sqm, sold for 4.465 billion yuan with a premium rate of 10% [2] - The Jing'an Suhe Bay parcel was sold for 7.737 billion yuan at a floor price of 81,415 yuan/sqm, with a premium rate of 9.03% [2] - The Yangpu East Bund parcel was sold for 2.612 billion yuan at a floor price of 69,958 yuan/sqm, with a premium rate of 14.69% [2] Market Analysis - The auction attracted participation mainly from state-owned enterprises and local investment platforms, with a total of around 20 companies involved [4] - The Xuhui Riverside parcel is strategically located near cultural facilities and has excellent transportation access, contributing to its high price [4] - The overall market is expected to reflect rational behavior, influenced by the recent "good housing" policy introduced in September, which aims to enhance development potential [5]