在线内容社区变现

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 知乎上涨2.87%,报4.3美元/股,总市值3.79亿美元
 Jin Rong Jie· 2025-08-18 14:00
 Core Insights - Zhihu's stock price increased by 2.87% to $4.3 per share, with a total market capitalization of $379 million as of August 18 [1] - For the fiscal year ending March 31, 2025, Zhihu reported total revenue of 730 million RMB, a year-on-year decrease of 24.06%, while the net profit attributable to shareholders was -10.094 million RMB, a year-on-year increase of 93.88% [1]   Group 1: Company Overview - Zhihu is a leading online content community in China, established in 2010, and has evolved into the largest online Q&A community in the country [2] - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2] - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]   Group 2: Business Model and Community Engagement - The company aims to create a balanced ecosystem between content creators and users, fostering a positive cycle centered around content [3] - Active interaction between users and content creators enhances user experience and strengthens community governance, contributing to a professional and friendly community culture [3] - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, reinforcing its leadership position in the industry [3]
