11月25日晚间，线上内容社区知乎公布其截至2025年9月30日止季度的未经审计财务业绩。当季， 知乎总收入为6.589亿元，而2024年同期为8.450亿元，同比下滑22.02%。毛利率为61.3%，而2024年同 期为63.9%。 付费会员收入为3.856亿元，而2024年同期为4.594亿元，该下降主要是由于平均月订阅会员数有所 下降。2025年第三季度，知乎平均月订阅会员为1430万人，而在2024年第三季度，平均月订阅会员为 1650万人，同比减少了220万人。 业务细分来看，2025年第三季度，知乎的营销服务收入为1.894亿元，2024年同期为2.566亿元，知 乎表示，该减少主要由于持续积极主动地优化服务产品供给。 其他收入为0.839亿元(0.118亿美元)，而2024年同期为1.290亿元，该减少主要由于职业培训业务的 战略优化所致。 知乎董事长兼首席执行官周源表示："我们正朝着全年非公认会计准则的盈亏平衡的目标稳步迈 进，本季度的进展扎实有力。随着我们的结构优化举措持续奏效，我们正在进一步完善服务产品，并在 商业化与社区健康之间取得更好的平衡。而用户活跃度的提升以及日常用户和专业创作者贡 ...

Core Insights - The article discusses a recent system outage at Zhihu, which has garnered significant public attention and led to the trending topic "Zhihu crashed" [1] - Zhihu's official response indicates that the issue is due to a bug in the system, which is currently being addressed by engineers, with no specific timeline for resolution provided [1] Financial Performance - For the fiscal year ending December 31, 2024, Zhihu reported total revenue of RMB 3.599 billion, representing a year-over-year decline of 14.5% [1] - The gross margin improved from 54.7% in 2023 to 60.6% in 2024 [1] - The net loss for the year was RMB 169 million, a significant reduction of 79.9% compared to a net loss of RMB 839 million in the previous year [1] - Adjusted net loss was RMB 96.3 million, narrowing by 85.4% from RMB 659 million in the same period last year [1] - In the fourth quarter of 2024, Zhihu achieved a net profit of RMB 86.4 million, contrasting with a net loss of RMB 103.1 million in the fourth quarter of 2023, marking the company's first quarterly profit [1]

Core Financial Data - Total revenue for Q2 2025 was RMB 717 million, a year-on-year decrease of 23.2% from RMB 934 million in the same period last year [2] - Net profit reached RMB 72.5 million, compared to a net loss of RMB 80.6 million in the same period last year, marking a successful turnaround [2] - Adjusted net profit (non-GAAP) was RMB 91.3 million, up from an adjusted net loss of RMB 44.6 million in the previous year [2] - Gross margin improved to 62.5%, an increase of 2.9 percentage points from 59.6% in the same period last year [2] Revenue Breakdown by Segment - Marketing services revenue was RMB 223 million, a year-on-year decline of 35.2% [2] - Paid membership revenue totaled RMB 402 million, a slight decrease of 7.1% year-on-year [2] - Vocational training revenue significantly dropped to RMB 62.1 million, down 53.5% year-on-year [2] - Average monthly subscription members reached 13.2 million [2] Operational Efficiency - Total operating expenses were RMB 539 million, a year-on-year decrease of 27.2% [2] - Operating loss narrowed to RMB 91 million, a 50.5% improvement compared to a loss of RMB 184 million in the same period last year [2] Management Commentary - The company achieved non-GAAP profitability for the third consecutive quarter, reflecting the effectiveness of its refined operational strategies and the efficiency gains from the integration of AI technology [1]

Core Viewpoint - Zhihu's stock price increased by 4.8% on August 19, reaching $5.135 per share, with a total market capitalization of $453 million. However, the company's revenue for the fiscal year ending March 31, 2025, is projected to decline by 24.06% year-on-year to 730 million RMB, while the net profit attributable to shareholders is expected to show a significant increase of 93.88% year-on-year, amounting to a loss of 10.094 million RMB [1]. Group 1 - Zhihu is a leading online content community in China, evolving from a Q&A platform to one of the largest integrated content communities since its launch in 2010 [1][2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1]. - Zhihu is set to release its fiscal year 2025 interim report on August 27, 2023 [1]. Group 2 - The company focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2]. - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a positive cycle of content creation and consumption [3]. - The company has developed diverse monetization channels, including marketing services, paid memberships, and vocational training, enhancing user experience and community governance [3].

Core Viewpoint - Zhihu's stock opened up by 5.31% on August 19, with a total market capitalization of $455 million, despite a year-over-year revenue decline of 24.06% to 730 million RMB as of March 31, 2025, while net profit attributable to shareholders increased by 93.88% to -10.094 million RMB [1][2]. Group 1: Company Overview - Zhihu is a leading online content community in China, evolving from a Q&A platform to one of the largest integrated content communities since its launch in 2010 [2][3]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Group 2: Business Model and Strategy - Zhihu focuses on expanding content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2][3]. - The company aims to create a balanced ecosystem between content creators and users, fostering a positive cycle of interaction and knowledge sharing [3]. Group 3: Community and User Engagement - Zhihu emphasizes user experience and community governance, which strengthens its brand and attracts more users and content creators [3]. - The company has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, enhancing its leadership position in the industry [3].

Core Insights - Zhihu's stock price increased by 2.87% to $4.3 per share, with a total market capitalization of $379 million as of August 18 [1] - For the fiscal year ending March 31, 2025, Zhihu reported total revenue of 730 million RMB, a year-on-year decrease of 24.06%, while the net profit attributable to shareholders was -10.094 million RMB, a year-on-year increase of 93.88% [1] Group 1: Company Overview - Zhihu is a leading online content community in China, established in 2010, and has evolved into the largest online Q&A community in the country [2] - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2] - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2] Group 2: Business Model and Community Engagement - The company aims to create a balanced ecosystem between content creators and users, fostering a positive cycle centered around content [3] - Active interaction between users and content creators enhances user experience and strengthens community governance, contributing to a professional and friendly community culture [3] - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, reinforcing its leadership position in the industry [3]

Core Points - Douban announced on August 7, 2025, that it has addressed issues related to fake accounts and AI-generated spam content on its platform [1] - The platform identified a significant number of accounts engaging in "account farming" behavior, which resulted in the posting of a large volume of spam content across various film and book entries [1] - A total of 2,272 accounts were processed for violations, leading to the removal of 348,674 short reviews and 5,701 long reviews deemed as spam [1] Company Actions - Douban emphasized its commitment to maintaining the authenticity of ratings and reviews by combining technology and manual oversight [1] - The company encouraged users to report any misuse of platform features or spam content to enhance community integrity [1] - Douban reiterated that the credibility of user accounts in film ratings is based on real user data, and spam content will be identified and removed by algorithms, with violators facing penalties [1]

Core Viewpoint - Zhihu's stock price increased by 5.08% on August 5, reaching $4.34 per share, with a total market capitalization of $383 million. However, the company's total revenue for the fiscal year ending March 31, 2025, is projected to be 730 million RMB, a year-on-year decrease of 24.06%, while the net profit attributable to shareholders is expected to be -10.094 million RMB, a year-on-year increase of 93.88% [1][2]. Group 1 - Zhihu is a leading online content community that has evolved since its launch in 2010 into one of China's top integrated content platforms and the largest online Q&A community [2][3]. - The company focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2][3]. - Zhihu aims to create a balanced ecosystem between content creation by creators and content consumption by users, fostering a positive cycle that enhances user experience and community governance [3]. Group 2 - The company has developed a diversified monetization strategy, including marketing services, paid memberships, and vocational training, which strengthens its leadership position in the industry [3]. - Zhihu's strong community culture and brand further enhance its content ecosystem, attracting and retaining more users and content creators [3].

Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while improving its net profit margin, indicating a shift in its financial dynamics [1][2]. Financial Performance - As of March 31, 2025, Zhihu's total revenue is 730 million RMB, representing a year-on-year decrease of 24.06% [1]. - The net profit attributable to the parent company is -10.094 million RMB, showing a significant year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved from a Q&A platform to one of China's largest integrated online content communities since its launch in 2010 [1][2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1]. Business Model and Strategy - The company focuses on a content-centric business model, continuously optimizing it to meet the diverse needs of users, content creators, and business partners [2]. - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a positive cycle of content creation and consumption [3]. Community Engagement - Active interaction between users and content creators enhances the user experience and strengthens community governance, contributing to a professional and friendly community culture [3]. - The company has developed diverse monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched [3].

Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while showing significant improvement in net profit, indicating a shift in its financial dynamics [1][2]. Financial Performance - As of March 31, 2025, Zhihu's total revenue is 730 million RMB, representing a year-on-year decrease of 24.06% [1]. - The company's net profit attributable to shareholders is -10.094 million RMB, which shows a year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved since its launch in 2010 into one of China's top integrated online content communities and the largest online Q&A platform [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. - The company has established a content-centric business model that continues to evolve and optimize [2]. - Zhihu aims to create a balanced ecosystem between content creation by creators and content consumption by users, fostering a positive feedback loop [3]. Community Engagement - The company emphasizes user interaction with content creators, sharing knowledge and experiences, which contributes to a diverse content ecosystem [3]. - Zhihu's strong community culture and brand enhance its content ecosystem, attracting and retaining more users and content creators [3]. Monetization Channels - The company has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched [3].