Core Viewpoint - The article discusses the recent introduction of voice advertisements in Gaode Map's navigation system, which has sparked complaints from users about the intrusive nature of these ads [1][3][31]. Group 1: User Experience - Several users reported that the first voice prompt during navigation is an advertisement, which feels abrupt and unexpected [21][26]. - Not all users encounter this issue, indicating that the advertisement feature may only affect a subset of Gaode Map users [2]. - Users expressed frustration over ads appearing not only during navigation but also when the app is opened, leading to concerns about the frequency and placement of these ads [15][12]. Group 2: Advertising Strategy - A promotional post highlighted the effectiveness of Gaode Map's voice advertisements as a new marketing strategy, claiming it can directly attract customers to nearby businesses [27][29]. - The cost of this advertising method is relatively low, with a rate of 195 yuan for 1000 broadcasts, translating to less than 0.2 yuan per ad [30]. - The article notes that while users may resist ads in mapping applications, businesses feel compelled to adopt such commercialization strategies to sustain operations [31][32]. Group 3: Industry Implications - The introduction of voice ads raises questions about the balance between providing free services and implementing effective monetization strategies in mapping applications [32][33].