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喊话荣昌鹅,“鹅王”过招,马冈鹅力争上“游”!
Nan Fang Nong Cun Bao· 2025-05-08 11:31
Core Viewpoint - The collaboration between the renowned "Magang Goose" from Guangdong and "Rongchang Goose" from Chongqing presents a significant opportunity for both regions to enhance their goose industry through shared expertise and resources [12][102]. Group 1: Market Performance - During the "May Day" holiday, Kaiping City received 384,500 tourists, marking a year-on-year increase of 54.99% [2]. - Rongchang District saw over 350,000 visitors on the first day of the holiday, with offline sales of marinated goose increasing by 446%, totaling 290,000 geese sold [10][11]. - Magang Goose holds approximately 75% market share in Guangdong, with annual sales around 100 million geese [5][6]. Group 2: Product Quality and Nutritional Value - Magang Goose is known for its high nutritional value, containing 10.8 grams of protein per 100 grams, with a high unsaturated fatty acid content of 66.3% [23][25]. - Rongchang Goose is recognized for its rapid growth, reaching 3,500 grams by 90 days of age, which supports large-scale farming [32][34]. Group 3: Cultural and Historical Significance - The history of Magang Goose dates back to the Tang Dynasty, contributing to its cultural significance as a symbol of the region [16][18]. - Both geese varieties are integral to local culinary traditions, enhancing their appeal to consumers [19][46]. Group 4: Industry Development and Future Prospects - The Magang Goose industry is projected to achieve a production value exceeding 5.601 billion yuan in 2024, with 500 million geese expected to be marketed [27][28]. - Plans for a pre-prepared food industry park dedicated to Magang Goose are underway, aiming to transition from primary agricultural products to high-value pre-prepared dishes [90][92]. - Collaboration between Rongchang and Magang can lead to improved breeding techniques and product innovation, enhancing both brands' market positions [36][102].